79% of requests in real estate business were made by premium-class clients via the phone.The experience of call tracking implementation allowed a real-estate prices aggregator to identify crucial trends in their business. Check this case study to learn how these guys managed to increase overall conversion rate by 1.34% with the help of Ringostat call tracking.

1. Case study: clients with high
income call in 79 out of 100 cases

2. The experience of call tracking implementation
allowed a real-estate prices aggregator ODome
to identify crucial trends in their business
performance.
Call tracking for real estate sector

3. About our client
Call tracking for real estate sector
ODome is a prices aggregator that cooperates with real
estate developers using CPA model. It enables clients to
find a suitable apartment and specify its layout.

4. Call tracking for real estate sector
Challenges
Call analytics is vitally important for PPC optimization,
especially when there’re many real estate landing pages
running paid advertising campaigns. Also there was a
need to better understand the calling audience.

5. Solution (1)
Ringostat conducted deep researches aimed to understand
which types of communication the clients preferred.
We removed the phone number from the website and the only
available form of communication was filling an online form.
Later the phone number was returned, so we could compare
the conversion with and without phone number.
Call tracking for real estate sector

6. Solution (2)
In order to optimize the PPC advertising campaigns, we tracked the
following parameters:
● Client’s geolocation;
● Months when the client is more likely to make purchases;
● Clients categories.
Call tracking for real estate sector

7. Results (1):
Call tracking for real estate sector
Сonversion grew by 1,34% thanks to
available phone number...

8. ...and the keyword level call tracking.

9. When the website disposed only
an online form, the conversion to
orders was equal to 0,92%.
When the phone number was
added the number of orders grew
to 1,25%.
Call tracking for real estate sector

10. Moreover, the conversion rate increased by
1,05% thanks to the possibility to make a
call and its general value reached 2,26%.
Call tracking for real estate sector

11. Results (2):
Call tracking for real estate sector
The part of phone calls in a total number of
conversions was varying in the range of 20%
within 6 months.

12. The monthly volume of phone calls was varying from 39%
to 59%. The clients chose different ways of communication
depending on a period of time.
-> That’s why it’s not correct to measure conversion only
once and suppose that the result will be constant.
Call tracking for real estate sector

13. Results (3):
Call tracking for real estate sector
79% of requests made by premium-class
clients were via the phone.

14. The aggregated data showed that the
higher was the client’s class, the
higher was the percent of phone calls
to business.
For economy class this indicator
reached 22%, for the class “Comfort”–
31%, for business-class – 45%, and
for premium class – 79%.
Call tracking for real estate sector

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16. Our contacts:
+1 855-422-2555 (USA)
+44 20-3769-5209 (UK)
sales@ringostat.com