This introductory session on Wednesday 15 January covered the following: - A review of what constitutes good data health - Data health plan: data governance and how it can drive your business - Overview of standard identifiers currently used in the scholarly publishing supply chain - Introduction to Ringgold services and how we support our clients

1. Ringgold Webinar Series: Session 1
15 January 2014

3. Today’s Agenda
1.Data Governance: What is it, and how can it drive business?
2.Good data health
3.Standard identifiers
4.Ringgold’s data services and how we support our clients

4. Why is healthy data important?
Data is - potentially - your most
valuable business asset
Healthy data can be leveraged to gain
real insight into your business, and to
support strategic planning, decision
making, and ongoing business
operations.
But when it’s unhealthy….

5. Poor data has real consequences
Hard to get a complete revenue picture from a single institution
Inability to see overlap between members and authors
Incomplete title metadata translates into less visibility and fewer
sales
Subscriber assigned to incorrect price tier
Inaccurate holdings reports for subscribers
Business trends become difficult to determine
Everything becomes more difficult, and less accurate

6. 2014 Challenges
Do any of these look familiar?
Tracking funders
Open access
Author engagement
& marketing
Altmetrics
Pricing models for
subscription products
Journal mergers & launches
PDA/DDA
E-books on the rise

7. Total wellness program

8. Data governance is defined as the
processes, policies, standards, organization, & technologies
required to manage & ensure the availability, accessibility,
quality, consistency, auditability, & security of data……
In other words it’s the data equivalent of
&

9. Good habits pay off
 Increase consistency and confidence in decision making
 Maximize the value of your data
 Provide excellent customer service
 Designate accountability for information quality
 Minimize or eliminate re-work
 Optimize staff effectiveness
 Improve data security
So what do the steps towards total wellness look like?

10. Standard Data Governance Plan

11. …in detail: Steps 1 & 2
1. Plan & Prioritize
2. Audit & Analyze
 Scope of the data
 Audit existing data quality – how
 Identify stakeholders
 What problems are you trying to
solve?
 What goal are you trying to meet?
 Resources available
 Barriers – might be technical or
cultural
 Timescale & deadlines
bad (or good) is it?
 Review current systems,
technology, and processes, data
silos
 Where is your data housed & how
accessible is it?

12. …in detail: Steps 3 & 4
3. Clean Old & New Data
4. Ongoing Monitoring
 Clean & normalize existing data
 Dashboards
 Add useful data elements
 Regular audits
 Improve data capture:
 Metrics – Institutional Linking Rate
 Add dropdowns to web forms
 Staff awareness & education
 Omit free text input
 Reporting of errors
 Real-time data validation
….and do it all over again

13. Healthy records: an essential component of a data governance program

14. So What Does
“Healthy” Look
Like?
We may have a vague
sense that our data
could be better…..

15. To put a finer point on it…
Healthy records are:
Complete
Accurate
Free of duplicates
Current
Consistent
Conforms to standards

16. Regardless of the state of your data’s
health, it can be improved by the
addition of unique identifiers

17. Your data’s superfood

18. What are they? How can they help?
Numeric or alpha-numeric designations which are associated with
a single entity
Entities can be an institution, person, or piece of content
Enable the disambiguation of each entity
Proper understanding of the customer, author, reader or
institution
Proper identification of title, product, or package
Can be used internally or in conjunction with external partners
They provide a simple basis for data governance

19. Identifiers available
People
International Standard
Name Identifier (ISNI)
Open Researcher and
Contributor ID (ORCID)
Proprietary IDs
Content
ISSN, eISSN
ISBN
DOI
LCCN
Institutions
International Standard
Name Identifier (ISNI)
Ringgold ID
DUNS Number (D&B)
MDR PID Numbers and other
marketing IDs
Library of Congress MARC
Code List for Organizations

20. The more
identifiers that
are used….
tion
Cita
Author
Funders
Submission
and Peer
Review
System
End User
Discovery
Service
Consortium
Consortium
Data
Providers and
Systems
(multiple)
Publisher
Online Host
or
Technology
Partner
Library
Fulfilment
House or
System
Subscription
Agent or
Sales Agent
Societies

21. …the more connected data becomes.
Consortium

22. Little things mean a lot

23. Identify
Auditing
CDO
ProtoView

24. Identify Database:
Catalogs & classifies institutions in the scholarly publishing supply chain…..

25. …organizes them into hierarchies (aka “family trees”)…

26. …and spans all industries, market segments, and
regions.
Academia
Medical
Not-for-profit
Public libraries
Corporate
Government
Publishers
Funding bodies
Intermediaries
More than 370,000
institutions and growing

27. Audit Service:
Mapping Your Subscribers to Identify
Turn your customer records
from this…..
…..into this.

28. Identify & Auditing Use Cases
Understand & analyze your customer base
Analyze the wider market for opportunities
Disambiguate institutions & find duplicate accounts
Reveal institutional relationships with hierarchies
Enhance customer records with Identify metadata
Support pricing decisions & policies
Identify can act as an authority file of institutions in any
system: editorial, MSS submissions, CRMs, financial,
fulfillment, etc.

29. CDO: Consortia Directory Online
More than 400 library consortia worldwide
Understand global consortia market
Strategize & identify targets using lists of vendor content
acquired by consortia
Inform proposals with current contact details, membership
lists, links to licenses, and electronic content acquisition
policies.

30. ProtoView
A service that creates and disseminates book and e-book
metadata on behalf of scholarly publishers
Developed from a successful model as the next generation of
services to meet the needs of an evolving market
Guided by industry best practices and standards
Built on the Book News, Inc. foundation and its 35 years of
experience in providing promotional services for publishers

33. Session 2: Core Strength: Standard
Identifiers as the Foundation of Healthy
Data and the Basis for Linking Your
Supply Chain
Wednesday, January 29. 60 minutes.
Session 3: Lean and Mean: Publication
Metadata to Enhance Discovery,
Purchase and Use of Your Content
Wednesday, February 12. 60 minutes.
Session 4: 30-Minute Workout: Quick
Tips for Better Customer Data Health
Wednesday February 26. 30 minutes.
Visit www.ringgold.com to see full
descriptions & to register.

34. Jay Henry
Chief Marketing Officer
www.ringgold.com
Christine Orr
Sales Director