Can Your IT Infrastructure Handle Your Success? Do you already have a successful game on the market, or are you bringing a new game to market? Your IT infrastructure can potentially slow down your speed to market and eat up resources that should be focused on developing your game. Attend this webinar to learn more about how RightScale and Google Compute Engine can help you get your product to market faster and ensure maximum uptime for users. In this webinar we’ll demonstrate how to efficiently build your IT infrastructure to power your game. We will show you how to simplify and reduce the IT burden by launching and managing your game on the Google Cloud Platform. We'll discuss why the top gaming companies have chosen RightScale for their game launches and management. In this webinar we will also demonstrate how RightScale can manage your game through the stages of concept, production, growth, maturity and niche on the Google Compute Cloud. Our live demonstration will include best practices to: - Increase speed to market using RightScale's development friendly environments. - Ensure success at launch with pre-configured, autoscaling architectures. - Reduce costs with automation that provides a high server-to-administration ratio coupled with Google’s existing economies of scale and network. - Increase predictability with the power and performance of Google’s proven infrastructure to run your games at scale. Attend this webinar and you will walk away with a clear path for using RightScale and Google Compute Engine to run and manage your opportunities in the social game industry.

1. The
RightScale
Social
Gaming
Edi3on
Powered
by
Google
Compute
Engine
April
16,
2013

2. #
Your
Speakers
Today
• Hunter Williams, RightScale
• Brandon Jung, Google
Q&A
• Spencer Adams, Account Manager, RightScale
Please use the “Questions” window
to ask questions any time!

3. #
• World’s #1 cloud management system
• Managing cloud deployments for 7+ years – globally
• More than 60,000 users; launched over 5.5MM servers
• Powering the largest production deployments on the cloud
• Clients: Fortune 1000 Companies, small and large gaming
companies, and hundreds of two person start-ups
• Gaming clients include: Zynga, Playfish/EA, Rovio, Mattel,
Fuzzycube, PopCap, 2K, Ubisoft, Crowdstar, Cie Games, etc.
RightScale
is…

4. #
Services
Google Cloud
Storage
Affordable, fast,
available object
storage
Google APIs
Innovate with world-class
APIs incl. machine
learning, machine
translation, geo-location,
etc.
Google BigQuery
Interactive,
massively scalable,
adhoc analysis
solution
Google Compute
Engine
Affordable, fast,
Virtual Machines
Google
Cloud
PlaGorm

5. #
RightScale
+
Google:
Best
in
Class
Cloud
Compu3ng
• Consistent
Results
from
the
gamers
console
to
the
metal
itself
you
get
the
same
predictable
system—every
7me.
• RightScale
provides
a
single
pane
of
glass
for
all
Google
Cloud
related
ac7vi7es
from
forecas7ng
costs
to
managing
your
system
at
scale.
• Leverage
the
opera3onal
excellence
of
Google
with
the
#1
chosen
Cloud
Management
PlaCorm
for
games—RightScale.
• Full
system
automa7on
ranging
from
self
service
provisioning
for
developers,
to
auto-­‐scaling
mee7ng
demand
needs,
to
EoL
transi7on
tools—Manage
larger
systems
with
less
overhead

6. #
Reduce
3me
to
market:
Onboarding
Services
Documentation
Training and
Certification
Hands-on
Engineering
Support Onboarding

7. #
Forecast
Costs
and
Requirements
BeRer
Design your
environment and
how it scales
Compare
providers and
growth patterns
and save them
Step 1 Step 2 Step 3

8. #
Predictable
and
Reproducible
Results
Configuration Management
• ServerTemplates™, RightScripts, Chef, Puppet
• Reproducible: Predictable deployment
• Dynamic: Configuration from scripts at boot time
• Multi-region: Seamless global deployments
• Modular: Role and behavior abstracted from
infrastructure
Service Catalog
• Edit and customize to specific use cases
• Limit usage to certain users and
sub-accounts

9. #
Automa3on:
Less
Overhead
–
Increased
Margins
Resource monitoring
• Server and application monitoring
• Alerts and escalations
• Cost tracking and controls
Capacity management
• Auto-scaling
• Load-Balancing
Deployment orchestration
• Database backup, failover, recovery
• Operational automation

10. #
Google
Innova3on
2008
2010
2002
2004
2006
2012
GFS
2002
2004
2006
2008
2010
2012
MapReduce
Big Table
Colossus
Spanner
Dremel
FlumeJava
Pregel

11. #
Google
Compute
Benefits
for
Social
Gaming

12. ##
Global Google Network Footprint
Details can be found @ http://www.peeringdb.com/view.php?asn=15169

13. #
BigQuery:
a
fully-­‐managed
data
analy3cs
service
in
the
cloud.
Unlimited
storage.
Interac2ve
analysis
on
mul2-­‐terabyte
datasets.
Scalable Storage
Google
Spreadsheets
App Engine
App
Co-Workers
Adwords
DCLK
Analytics
Corporate data
3rd party data
API
Analyze interactively
Mash it up
Securely Share/
distribute the results
Store all your data
in the cloud
SQL
Other BI
Tools

14. #
High
Availability
Social
Gaming
BI / ANALYTICS
Couchbase
APP SERVERS
SNAPSHOTS
LOAD BALANCERS
AUTO SCALING
DNS
GOOGLE
STORAGE
US-EAST
3
Couchbase
APP SERVERS
LOAD BALANCERS
AUTO SCALING
US-CENTRAL
GOOGLE
BIG QUERY
FOR LOG
ANALYSIS

15. #
Demo

16. #
RightScale
Social
Gaming
Edi3on
On
Google
Cloud
PlaGorm
One
Time:
$10,000
Waived
for
2013
Customers
covers:
• Gaming-­‐specific
OnBoarding
Services
delivered
by
RightScale,
the
team
that
has
helped
design
Farmville
and
Call
Of
Duty
• 3
free
passes
to
RightScale
Jumpstart
Training
• RightScale-­‐created
Gaming
Reference
Architecture
(next
slide)
Flat-­‐Rate
Monthly
Subscrip7on:
$3,500
includes:
• 2
discrete
RightScale
accounts
and
Google
Projects
with
10
users
• RightScale
Usage
fees
waived
if
single
billing
Google
Cloud
Services
• Complete
func7onality
of
RightScale
Enterprise
Edi7on
• GOLD
24x7
Support
• Single
billing
capabili7es
for
Google
costs
and
other
ISV
technologies

17. #
Resources
&
Q&A
Get
started
today
at:
www.rightscale.com/google
ARend:
RightScale
Compute:
h`p://www.rightscalecompute.com/
or
Going
Google
Roadshow:
gone-­‐google-­‐roadshow@rightscale.com