Organizations everywhere are looking for the best ways to leverage cloud technologies to maximize efficiencies, minimize costs, and increase agility. Research shows that a majority of enterprises are taking a hybrid cloud approach to leverage existing hardware or to meet performance, compliance, and security requirements. During this webinar, RightScale and Redapt are teaming up to walk you through private and hybrid cloud environments and share their best practices on evaluating, designing, and deploying a hybrid cloud architecture. We’ll dive into the private cloud aspect and how to build a private cloud to meet your requirements. You’ll walk away from from this webinar with a fundamental understanding of: 1. Requirements mapping 2. Private cloud hardware considerations 3. Private cloud orchestration software considerations 4. Connecting private and public cloud resources 5. Cloud security

1. HOW TO GET STARTED:
BUILD A PRIVATE OR HYBRID CLOUD

2. Your Panel Today
Mark Williams
• CTO, Redapt
Ryan Geyer
• Cloud Solutions Engineer, RightScale
Please use the “Questions” window to ask questions
at any time!

3. Agenda
• Overview of Private/Hybrid
• Requirements mapping
• Hardware and software considerations
• Customer Example
• Demo
• Live Q&A

4. Capital Leverage
Workforce Leverage
Cloud Infrastructure Gives the CIO Leverage
Self Service
Remove IT from the critical path of service
delivery
Management
Automation
Reduce IT labor costs and shorten SLAs
Workload
Standardization
Ensure consistency with each application and
service deployment
Usage Metering
Retain real-time visibility into resource allocation
and line of business usage
Centralized
Management
Smarter
Virtualization
Increase server/admin ratio and delivers benefits
of scale
Reduce capital and licensing requirements

5. Hybrid Gaining Ground
Cloud Infrastructure Gives the CIO Leverage
Multi-public
15%
No plans
7%
Single public
11%
Multi-cloud
77%
Multi-private
15%
Hybrid cloud
47%
Single private
5%
Source: RightScale State of the Cloud Report 2013

6. Hybrid IT Preserves Choice
Multi-Cloud filters!
Ap
p
Ap
p
Ap
p
Ap
Ap
p
p
•
•
•
•
•
•
•
Ap
p
Geography"
Cost"
Performance"
Features"
Compliance"
Security"
Existing vendors"
Cloud
Management
Pla<orm
"
Internal
Private"
"
External"
Private"
"
Public"
"Hybrid
IT
is
the
new
IT
and
it
is
here
to
stay.”
Gartner

7. 7
RightScale Cloud Portfolio Management
Cloud Management
Manage
Cloud Analytics
Govern
Analyze
Optimize
Your Cloud Portfolio
Public
Private
Hosted
Virtualized

8. 8
Requirements Mapping
Defining Use Case and Application
Workloads
• When to Choose Hybrid?
• Application Workloads – Assess where your
apps are on the continuum of “ cloudreadiness”
Budget Validation, Education, and
Sponsorship to IT Leadership / CFO
Application “Cloud-Readiness”
(Truly elastic
app that
auto-scales,
self-healing)
Horizontal
Architectures
Monolithic /
Static

9. 9
Hybrid Cloud
Hybrid works for use cases needing:
Seasonal Spikes.
Disaster Readiness.
Unpredictable Changes/Growth.
Need for portions of app.
Infrastructure to run on unique hardware.
• Security Requirements.
•
•
•
•

10. 10
Private Cloud
Hardware Considerations
• Leverage reference architecture – designed with
YOU in mind.
• Ability to define the redundancy of your
infrastructure.
Software Considerations
• Assess application/workload maturity to align to the
appropriate orchestration platform.
• Evolving Business Requirements may occur quickly,
unify operations with RightScale.

11. 11
Connecting Private & Hybrid Resources
• Unify provisioning in RightScale to normalize and consolidate
your environments.
• Be prescriptive in selecting which public resources to combine
with your private resources.

12. How We Fit Together
12

13. Customer Example: Zynga
CHALLENGES
•
•
•
SOLUTIONS
•
•
*Source: Intel Solution Brief, “Entertainment company integrates over 1,000 customized racks in one year”

14. 14
Why Modernize Your Apps for Cloud?
Improve Reliability & Scalability
• Enable auto-scaling & self-healing
Cost Reduction
• Eliminate dependencies on"
“heavy” infrastructure
• Lower TCO
Shorten Deployment Time
• Continuous Integration
• Automate deployments
Optimized Utilization

15. 15
Redapt’s AMM Process
EVALUATE
PLAN
EXECUTE
Evaluate your
applications
thoroughly,
creating a
modernization
or migration
strategy.
Define a
program road
map, prioritizing
applications, and
assessing their fit
for cloud.
Implement road map:
Defining,
modernizing, testing,
deploying and
validating for each
app.
TRANSITION
Provide ongoing
support and
training ensuring
a seamless
transition.

16. 16
Hybrid Cloud ROI – From AWS to Hybrid
Original Environment: 100% AWS
• 91 c1.xlarge
• 9 m1.mixed instances
• No EBS (Using Ephemeral Storage)
• Internet Traffic ~ 100 Mbps.
• S3 / Glacier
• RightScale
Three-Year AWS EC2 Cost: $1,120,830 *
Hybrid Environment: Private Data Center for
“Compute”, Keep S3/Glacier in AWS, Burst
EC2 + S3 / Glacier via DirectConnect
• 26 Dell Compute Nodes
• Citrix CloudPlatform
• Storage for machine images
• 24x7 Hardware Monitoring/Management
Three-Year Private Cloud Cost: $836,856
Assuming no bursting, AWS EC2 declines to
near zero post-migration
(RightScale & AWS S3 costs: “flat”)
ROI Inflection after 18 months
(1-Year Reserves w/ Heavy Utilization)
* Cost estimates derived from AWS Usage Reports and

17. 17
Private/Hybrid Cloud vs. Public – ROI Summary

18. 18
Private Cloud – What are you paying for?
Non-Recurring Costs - $411,000 for this customer example
•
•
•
•
•
Hardware, HW OEM Support
Integrated Racks
Cloud Installation
Data Center Setup
[Optional] 24x7 Hardware Monitoring
Recurring Costs - $142,000/year for this customer example
•
•
•
•
Citrix CloudPlatform socket licenses (annual)
Data Center: Power, Space, Cooling
Internet Service Provider(s)
[Optional] 24x7 Hardware Monitoring

19. 19
Strengths
vs.
Innovative
Enterprises transitioning to Cloud
Stronger Community
Proven Scale, Upgradability
Big Choices
Mature
Proving Scale, Upgradability
Citrix CloudPlatform
(CCP)
Apache
Cloudstack
(Open Source)
Commercially
Supported by Citrix
“Community”
Open Source
(Trunk)
Commercially
Supported
“Community”

20. Redapt: Physical Topology, Integration Svcs
20
20

21. DEMO

22. Thanks and Q&A
Redapt Contact
Mark Williams, CTO
markw@redapt.com
+1 (425) 605-7129
RightScale Contacts
ha
T
ou!
ky
n
+1 (888) 989-1856 (toll free)
sales@rightscale.com
* Follow-up email will include link to “Designing Private and Hybrid Clouds”
Architectural Best Practices

23. Q&A
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www.rightscale.com/analytics