1. SUHANI AHUJA
SURBHI TANEJA
MANNAT NAGPAL
RIDHI LUTHRA

2. • The urban home furnishing retail market in
India is estimated to be rs.9,300 Crore and is
expected to reach 20,000 Crore by 2012.
• India is one of the major suppliers of towels,
bath linen, bed linen, kitchen linen and
cushion covers in the world market.
• The hospitality sector is expected to propel
the home furnishing market forward by 25% in
the next few years.

3. Element Selection
Location Apartment 9, N-Block market greater
kailash
Product category Rosebys
Soft Furnishing: 50%
Hard Goods: 40%
Hard Good Accessories:10%
Store The interior, vm , store layout:
Address home
Variety and Assortment Appartment 9
Design Soft furnishing: Maspar
Hard Goods and accessories: Address
Home
Carpets: Ultimats
Packaging Oma
Price Rosebys
Promotion Maspar

5. Store/
Elements
Address
Home
APARTMENT9 Rosebys Oma Maspar Ultimats
LOCATION
Product
Category
Variety &
Assortment
Store Format
Design
Pricing
promotion
Packaging

6. •Location plays a vital role in the running & success
of a store.
•The location of APARTMENT 9 best suits our store
because:
 It is a corner store visible from 3 sides.
The store is present in a high profile market
which houses a lot of home décor stores. The N-Block
market sells lifestyle and much more.

7. Store/
Elements
Addres
s Home
Apartment
9
ROSEBYS Oma Maspar Ultimats
Location
PRODUCT
CATEGORY
Variety &
Assortment
Store Format
Design
Pricing
Promotion
Packaging

8. PRODUCT CATEGORY
100%
Soft Furnishings
50%
Hard Goods
40%
Hard Goods
Accessories
10%

9. ROSEBYS
•Mass premium brand which offers home
décor categories all under one roof
• In India it offers over 7 categories of
products in an attractive ambience and
high service levels.

10. Store/
Elements
Address
Home
APARTMENT9 ROSEBYS Oma Maspar Ultimats
Location
Product Category
VARIETY &
ASSORTMENT
Store Format
Design
Pricing
Promotion
Packaging

11. •Its an important element as it
defines the product line of a store.
•They have variety in terms of
product category and assortment
in terms of colour, fabric, material
etc and therefore prove to be a
one stop destination for all such
needs.

12. Soft Furnishings
Bed Linen
Bedcovers
Sheets
Duvet Covers
Pillow Covers
Cushion Covers
bolsters
Quilts
Blankets
Table Linen
Table Cloths
Napkins
Placemats
Runners
Rugs & Throws Bath Linen
Towels
Costumised
Towels
Bath Mats
Bath Robes
Kitchen Linen
Apron
Oven Mitts
Potholders
Towels

13. Hard Goods
Metal Craft
Candle Stands
Photo Frames
Bathroom
Accessories
Bar Items
Kitchen Utensils
etc.
Wooden Craft
Table
Accessories
Lamps
Photo Frames
Boxes
etc
Glass Craft
Photo Frames
Candle & Lamp
Stands
Vases & Bowls
Wine Glasses
Crystal Hangings
etc.

14. Hard Goods
Accessories
Candles
T-Lights
Pillar
Tapered
Floating
Fagranced
Pot-Pourri &
Dry Flowers
Fragranced
Exotics
Bunches
Decoratives
Photo Frames
Jewellery
Boxes
Mirror Frames

15. Store/
Elements
ADDRESS
HOME
APARTMENT
9
ROSEBYS Oma Maspar Ultimats
Location
Product Category
VARIETY &
ASSORTMENT
STORE
FORMAT
Design
Pricing
Promotion
Packaging

16. •Store format: EBO
•Store Interiors: Attractive and appealing.
•The lighting effect was emphasized more on
enhancing the look of the merchandise. They have
a free flow layout.
•Walls: Brick effect
•Furniture & fixtures: black color
•Flooring: Tiles of dark color
•They have live displays for their products
•Window display: displayed all the product
categories in an exclusive way.

18. Store/
Elements
ADDRESS
HOME
Apartment
9
ROSEBYS Oma MASPAR ULTIMATS
Location
Product Category
VARIETY &
ASSORTMENT
STORE FORMAT
DESIGN
(Hard goods
& Hard goods
Accessories)
(Soft furnishings) (Rugs &
Carpets)
Pricing
Promotion
Packaging

19. DESIGN
SOFT
FURNISHINGS MASPAR
HARD GOODS &
ACCESSORIES
ADDRESS HOME
RUGS &
CARPETS ULTIMATS

31. Store/
Elements
Address
home
Apartment9 ROSEBYS Oma Maspar Ultimats
Location
Product Category
Variety & assortment
Store format
Design
PRICING
Promotion
Packaging

32. •Prices have become one of the
key decision making factors
that pull in customers.
•Rosebys London is an
affordable luxury brand; one
does not need to spend through
the nose to afford our
merchandise.

33. Store/
Elements
Address
home
Apartment9 Rosebys Oma MASPAR Ultimats
Location
Product Category
Variety & assortment
Store format
Design
Pricing
PROMOTION
Packaging

34. End of Season Sale
& Seasonal offers
& discounts
Advertising
&
Promotion
Gift Vouchers
Magazines-Interior
design magazines
Hoardings/Pole
Kiosks
PR-Articles &
Advertorials in
Newspapers,
magazines &
Internet
Facebook Fan Page

35. Store/
Elements
Address
home
Apartment9 Rosebys OMA Maspar Ultimats
Location
Product Category
Variety & assortment
Store format
Design
Pricing
Promotion
PACKAGING

36. •Oma’s packaging is
elegant and the store has
its own wrapping paper.
•The store also takes
care of the packaging in
terms of safety to avoid
any damage to the
product.