This document provides summaries for 9 mastery courses that teach digital marketing skills. The courses cover topics such as designing high-performing conversion funnels, content marketing strategies, customer acquisition, email marketing, social media marketing, search engine optimization, analytics, conversion rate optimization, and A/B testing. The goal is for students to gain expertise in these areas and be able to provide digital marketing services to businesses.

1. The Rise of the
Automotive
Digital
Marketing Team
www.thenewautomotiveeconomy.com
THE NEW AUTOMOTIVE ECONOMY

2. Most businesses have some
sort of “funnel” for generating
leads and converting those
leads into paying customers,
but very few have a truly
OPTIMIZED funnel that
maximizes immediate average
order value while
simultaneously reducing
overall acquisition costs. That’s
where you come in. In this
mastery course, you’ll learn
how to architect a “conversion
funnel” that gives businesses
exactly what they want: MORE
customers, that are MORE
valuable, all while spending
LESS to acquire them.
Conversion
Value
Optimization
Specialist
www.thenewautomotiveeconomy.com

3. Content marketing isn’t an
“optional extra”...it’s an
essential aspect of any modern
digital marketing strategy. In
this mastery course, you’ll
learn our “Value First” content
plan that transforms ice cold
prospects at the top of the
funnel (TOFU) into loyal buyers
of even your most expensive
products and services at the
bottom of the funnel (BOFU).
You’ll also learn how to
leverage “other people’s
content” to generate free,
organic leads while
simultaneously building your
brand’s value and authority.
Content
Marketing
Specialist
www.thenewautomotiveeconomy.com

4. Companies today must have
scalable traffic campaigns that
produce new, qualified
customers from scratch if they
want consistent growth. In this
mastery course, you’ll gain the
skills you need to help brands
and businesses leverage paid
traffic channels such as
Google, Facebook, Twitter,
YouTube and other demand-
gen platforms to grow their
customer base...without
breaking the bank.
Customer
Acquisition
Specialist
www.thenewautomotiveeconomy.com

5. Email marketing consistently
generates the highest ROI of
any marketing activity, but
sadly most businesses are
doing it wrong (or ignoring it
completely). In this mastery
course, you’ll learn the three
types of email campaigns and
how and WHEN to use them.
You’ll also learn how to
architect the perfect
promotional calendar, and how
to use automated email
marketing to literally “sell
while you sleep.” By the time
you finish, you’ll be able to
effectively monetize any email
list, while simultaneously
increasing engagement with
Email
Marketing
Specialist
www.thenewautomotiveeconomy.com

6. Thanks to an ever-changing
social landscape, consumers
have altered the way they voice
criticism and praise, and
consume information, and, most
importantly, they have changed
the way they buy. Successful
brands must learn to adapt to
these changes, and put plans
and processes in place to listen,
influence, network and sell in
this environment. In this
mastery course, you’ll learn to
assess business goals and
employ sound social media
marketing practices to meet
those goals. You’ll also be
trained on the most up-to-date
social media marketing practices
that work TODAY, and will
Social &
Community
Manager
www.thenewautomotiveeconomy.com

7. With all the “noise” in today’s
world, it’s critical that brands
and business get found when a
customer or prospect is looking
for them. It’s also critical that
your brand is shown in a positive
light when the right person is
looking for a solution that YOU
provide. And that’s exactly what
you’ll learn how to do in this
mastery course. You’ll learn how
to leverage search channels
such as Google, Amazon and
even local channels such as Yelp
to ensure that your brand gets
found...and that when it’s found
the message your prospects see
is a positive one.
Search
Marketing
Specialist
www.thenewautomotiveeconomy.com

8. Are your decisions driven by
data or hunches? Logic...or fear?
In this mastery course, you’ll
learn how to setup a basic
analytics plan, and determine
the key metrics your brand
needs to track on a daily, weekly
and monthly basis. You’ll also
learn how to setup simple
dashboards that alert your brand
to potential problems and
opportunities BEFORE it’s too
late.
Analytics &
Data
Specialist
www.thenewautomotiveeconomy.com

9. Conversion Rate Optimization
and Split Testing are two of the
most identifiable marketing
tactics in the industry today.
Unfortunately most marketers
claim to be doing CRO, but are
merely relying on hacks and
tricks. In this mastery course,
you’ll learn a repeatable process
that increases converting actions
from the traffic you already have
by leveraging assets you’ve
already created. In short, you’ll
be able to produce immediate
results...making you
immediately valuable to any
business or brand.
Optimization
& Testing
Specialist
www.thenewautomotiveeconomy.com

10. www.thenewautomotiveeconomy.com