1. <Insert Picture Here>
Technology Strategies to Maximize the Value of Your
Oracle Applications
Rick Schultz
Vice President
Technology Product Marketing

2. CIO Innovation Dilemma
• Business Process
Innovation: 29%
• Top-line Revenue
Growth: 20%
CIO TECHNOLOGY PRIORITIES SURVEY, CIO MAGAZINE, JANUARY 2010
• Lowering business
operations costs: 26%
• Managing the IT
infrastructure more
efficiently: 23%
What will be your primary focus for IT
investments over the next 12 months?
Focus on Innovation Focus on Cost Cutting
49%49%

3. The Role of Packaged Applications
• Fuel innovation
• Free up IT resources to focus on development to drive growth
• Improves knowledge worker productivity
• Provides opportunities for differentiation and customization
• Enables competitive advantage through superior industry-specific
capabilities such as merchandising, core banking, billing, etc.
• Deliver operational efficiency
• Automates processes such as workforce administration, disclosure
management, order fulfillment or sourcing supply chain contracts
• Speeds up business processes such as financial close

4. High TCO for managing application and data infrastructure,
complex management and security across applications
Low user productivity due to lack of integrated user experience,
collaboration and access to related content; lacking analytics
Complex implementations and upgrades due to code
customizations, brittle connections between applications
Application Challenges

5. Enterpri
se
Architec
ture
Enterprise Centric
Enterprise
Application
Platform
ERP
CRM
HR
SCM
Application Centric
ERP
SCM
CRM
HR
SCM
HR
CRM
Enterprise Application Platform
New Approach to Applications

6. The Path to Maximizing Value
• Integrate your applications fully into your business processes
• Build greater application flexibility without writing code
• Extend access to and insight into your application information
to your business users
Maximizing the value of your
applications through innovation
Focus on Innovation

7. The Path to Maximizing Value
• Integrate applications more flexibly to reduce maintenance costs
• Better manage upgrades and migrations without down time
• Secure, monitor and administer applications efficiently
• Scale out application platform to meet truly elastic demands
Maximizing the value of your
applications by cutting costs
Focus on Cost Cutting

8. Centralize management
for lower TCO
Consolidate security
administration
Add functionality
outside the application
Improve access to
reports, better analytics
Extend
Maximizing the Value of Applications
Automate integration,
easily connect
Integrate
Access timely, trusted
data for a single view
Lower database hardware
costs, improve performance
Exploit integrated systems
for best performance
OptimizeSecure, Manage

9. Integrate

10. •150+ Enterprise Application Adapters
•SOA/BPM Framework, Tools, and Methodology
Oracle SOA Suite
OSB B2B
BPEL PM BAM
Application
Adapters
Complete Application Integration
Oracle BPM Suite
Custom, legacy, others
Process
Analysis
Process
Composer
BPM
Studio
Oracle Governance
Repository Registry Management

11. Transform BPEL
Rules
Human
WF
Web Services
Canonical Services
(Enterprise Business Objects)
SOA Composites
Account
Order
Customer
Product
And Other Applications
Integrating Applications with Pre-built
Business Objects

12. Order Capture Supply Chain &
Financials
Suppliers &
Logistics
Providers
• Automate processes that span applications
• Improve visibility, agility, efficiency
• Simulate processes for applications
Integrate Processes Across Applications

13. UK’s fourth largest food retailer with 403 stores. Mainly food and
grocery. Every week nine million customers pass through its doors,
while over 124,000 employees service them.
Simplified Complexity of Applications
William Morrisons
• Updated all its front and back office systems and required a more flexible
architecture to reduce complexity of onboarding new applications.
• Migrated from a mainframe architecture to a standards-based service-
oriented architecture.
• Created a uniform platform using Oracle AIA and Oracle SOA Suite to
reduce complexity.
• Improved the efficiency and time required to deliver business value via
application deployments (due to unified platform, common skill set).

14. QUALCOMM Incorporated engages in the development, design,
manufacture, and marketing of digital wireless telecommunications
products and services, powers the majority of all 3G devices
commercially available today.
Reduced Application Customizations
Qualcomm
• Reduced embedded customizations in Oracle e-Business Suite by
developing a loosely coupled business solution using Oracle SOA
Suite.
• Needed to pull info from different sources and have easy to change
business rules.
• Saved research time from hours to minutes, improving visibility -
information at the die level all the way to the finished lot level
• Prevented unqualified material being shipped to a customer

15. Integrate Data Across Applications
PRODUCT DATA QUALITY
• Right data - right time
• Trusted data – trusted delivery
PRODUCT DATA HUB

16. Extend

17. Pervasive
Information
Sources
Presence,
Tags, Blogs,
Linking
Personalization,
Teams, Wikis
Processes Any Device
Integrated User Experience
Richer Connections, Improved Communications

18. • Improve adoption by extending applications to mobile devices
• Enrich content and manage business process and workflow
Mobile Invoice Approval
Support Workers, Customers, Partners On-the-Go

19. Extend Beyond Base Application
Functionality
• Flexible, near zero coding application extensions
• Faster, less expensive application upgrades
• Standardized skill sets for integration and extension
ADF WebCenter
BPM
BI Applications

20. Customer Video

21. I/PM WebCenter
UCM
Invoices
Service Agreements
Enrollment Forms
Payments
• Speed business processes with content-enabled applications
• Extend reusability of content across applications
• Unified content access, management and publishing, pre-built
integrations
Extend Applications with Content
Enterprise Application Documents

22. Pricing
Proposal
Example: Oracle ECM with Siebel
Purchase
History
Sales
Presentation
Sales
Plan

23. Example: Oracle ECM for E-Business Suite
Easy access to attachments stored in Oracle ECM
• View/Edit Attachments
• Check-in, Scan, etc.
Managed Attachments is
launched from EBS UI to:

24. Example: Oracle ECM for PeopleSoft
Faster document processing
Task List launched from
PeopleSoft UI to process
documents like invoices
or employee benefit
enrollments
10

25. THE OLD WAY
Disconnected. Open Ended.
The New Way:
ACTION FRAMEWORK
Integrated. Actionable.
Enabling End User Action
Oracle Business Intelligence: Insight to Action

26. CRM
ANALYTICS
ERP
ANALYTICS
Oracle Business Intelligence Enterprise Edition
AND OTHER OPERATIONAL AND ANALYTIC SOURCES
Sales
MarketingService and
Contact
Center
PriceLoyalty
FinancialsProcurement
and Spend
Supply Chain
and Order
Management
Projects
Human
Resources
Packaged BI Applications
Business Intelligence EE 11g

27. Top
Opportunities
by Revenue
Pipeline by
Sales Stage
Example: Sales Analytics with Siebel

28. Example: Project Analytics with E-
Business Suite
Most
Profitable
Projects
Actual
Profitability
By Project

29. Example: Workforce Analytics with
PeopleSoft
Requisition
& Recruiting
Events
Hiring Trends
& Open Req
Overview

30. Enterprise Reporting & Publishing
Empowering End Users without IT Involvement

31. Royal Caribbean Cruises Ltd. is a global cruise vacation company that
operates Royal Caribbean International, Celebrity Cruises, Pullmantur,
Azamara Club Cruises and CDF Croisieres de France. The company
has a combined total of 39 ships in service. It also offers unique land-
tour vacations across the globe
One-stop Shop for Visibility
Royal Caribbean
• Need to provide near real-time access to point of sale transaction date.
• Used Oracle BI Suite to implement the project using data from 3 ships
(including the $1Billion Oasis of the Seas).
• Combines accounting data from JD Edwards and employee data from
PeopleSoft into a single one-stop shop for all shipboard reporting.
• Now highlights key metrics for “voyage targets” on-the spot for all
shipboard leaders.
• Implemented solution in a six week period.

32. Secure and Manage

33. #1 Source of Breached Data:
92% of Records from Compromised Database Servers
2010 Data Breach
Investigations Report

34. • Database Vault
• Label Security
• Identity
Management
• Advanced Security
• Secure Backup
• Data Masking
• Audit Vault
• Total Recall
• Configuration
Management
Encryption
& Masking
Access
Control
Auditing
• Database Firewall
Monitoring
& Blocking
• Monitor and block threats before they reach databases
• Track changes and audit database activity
• Control access to data within the database
• Prevent access by non database users
• Remove sensitive data from non production environments
Database Security Defense In Depth
Oracle Database Security Solutions

35. Customer Video

36. Security & Identity Management
Employees
Partners
Customers
• Centralized security management
• Segregation of application roles
• Streamlined compliance
• Reduced IT administration costs
IT Management

37. Platform for Securing all Applications
Schneider
• Implemented role-based access control and provisioning tied into their
HR definition of users and roles.
• Despite doubling systems to manage, user provisioning times were
reduced by using Oracle Identity Management to provision all
applications.
• Faster turn around of business issues from weeks to just hours.
• Centralized access management for applications led to elimination of
orphaned accounts.
Schneider National is a leading provider of transportation, logistics
and related services. Schneider National serves more than 80 percent
of the Fortune 500® companies.

38. Business Driven Application Management
Using Oracle Enterprise Manager
• Single management solution
• Business-driven approach for managing applications
• Fastest issue resolution
Business TransactionsUser Experience Service Management
User Session Analysis
Business – IT Correlation
Enterprise Ready
Transaction Discovery
Business Context
Exception Management
Dependency Models
Performance Management
Lifecycle Management

39. Customer Video

40. Optimize

41. Oracle Database 11g
The Right Foundation for Enterprise Applications
• Deliver faster performance
• Eliminate downtime
• Increase data security
• Raise DBA productivity
• Reduce hardware costs
• Reduce storage costs

42. • Runs applications database on shared platform
• Highly available and scalable
• Adapts to changes in workloads
Real Application Clusters
Virtualize low cost servers into a shared resource
Management
Console
Application Tier
Oracle Real Application Clusters

43. “In our previous implementation of Siebel CRM, we ran a
large, highly partitionable machine but the only way we
could scale was up. We realized that we needed a way to
scale horizontally. Oracle Real Application Clusters gives us
that ability and the flexibility to bring in new processor
technology as it becomes available.”
Larry Walker
Lexmark

44. “The State of Connecticut was able to satisfy its demands
for increased system availability and reliability by deploying
its Peoplesoft system on Oracle RAC with a Data Guard
physical standby database”
Angelo Romano, IT Manager
State of Connecticut

45. 5% Active95% Less Active
ORDERS TABLE (7 years)
High End Storage Tier
2003
Reduce Impact of Data Growth
Partition for performance, management and cost
2009
Low End Storage Tier
2-3x less per terabyte
2008

46. Significantly Reduce Storage Usage
Advanced OLTP Compression
• Compress large application tables
• Transaction processing, data warehousing
• Compress all data types
• Structured and unstructured data types
• Improve query performance
• Cascade storage savings throughout data center
Compression
4X
Up To

47. Oracle Exadata
Hardware and Software Engineered to Work Together
• Extreme enterprise application performance
• Consolidate OLTP, DW and batch workloads
• Increase efficiency, save time, lower costs

48. #1 Application Server Platform
Oracle WebLogic Server
• Foundation for all Fusion Middleware products
and Fusion Applications
• #1 Application Server in Performance
• #1 Application Server in Market Share
• Foundation for Private Cloud Platform-as-a-Service:
• Enables Applications to Shared Resource
• Supports Both Server Virtualization and Clustering
• Delivers Application Elasticity to Handle Spikey Workloads

49. Oracle Exalogic Elastic Cloud
World’s Best Platform for Application Consolidation
• Hardware and software engineered to
work together
• Fast to set up
• Easy and low cost to operate
• Supports all workloads – no configuration
• Fastest Java performance
• 10x+ boost in speed and capacity
• Mission-critical
• Reliability and performance
• Isolation and security
• Elastic scalability
• Platform for consolidation

50. Maximizing the Value of Applications
• Integrate silo applications and fragmented
data to simplify implementation and upgrades
• Extend applications to improve user
experience and analytics for business users
• Secure and manage across applications to
reduce risk and improve manageability
• Optimize application infrastructure and to
lower costs while improving performance

51. What are Fusion Applications?
• Started with a Modern Platform
• Built to Co-exist with Other Applications
• Reinvented the User Experience
• Role-based user interface, embedded decision support,
pervasive collaboration
• Made Ready for the Cloud
• Private or public cloud

52. Foundation for Oracle Fusion Applications
100% open-standards-based business applications
Fusion Financials
Fusion Human Capital Management
Fusion Procurement
Fusion Sales & Marketing
Fusion Project Portfolio
Management
Fusion Supply Chain Management
Fusion Governance, Risk &
Compliance

53. Choice of Adoption Strategy
Choose Your Next Steps
Continue on Your Current Path
• Upgrade to the latest Applications Unlimited release
• Adopt Fusion Middleware for Extensions and Integration
• Improve Database and Apps Management & Security
Adopt a Co-Existence Strategy
• Add new Fusion Applications modules or pillar
(i.e. HCM, ERP, CRM) to your existing environment
Embrace the Fusion Applications Suite
• Deploy the complete suite of Fusion Applications

54. Next Steps
1. Evaluate Your Opportunities
• What is your biggest challenge with your Applications?
2. Investigate Oracle Technology
• Oracle Fusion Middleware & Oracle Business Intelligence
• Oracle Database
• Oracle Enterprise Manager
3. Take advantage of existing resources on Oracle.com:
• Whitepapers on Oracle Apps & Database
(www.oracle.com/database)
• Resource Center on Oracle Fusion Middleware for Applications
(www.oracle.com/goto/ofm4apps) includes free assessment
• Follow our technology twitter accounts (OracleMiddle,
OracleDatabase, OracleEPMBI, Oracle_EM)
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