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What You Can Do With Social Media Now

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A collection of successful social media cases to show the audience on the Capgemini Cloud Computing Conference in Utrecht (February 17th) what social media can offer. And that investing in social media provides a return on investment

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What You Can Do With Social Media Now

  1. What You Can Do With Social Media Now<br />Rick Mans - Social Media Evangelist<br />
  2. Average 18% revenue growth during the crisis<br />
  3. Reduce email by 90%<br />&quot;Using a wiki cut down our email by 90%,&quot; noted Richard Fahey. &quot;Everyone had the latest version of each document, knew what changes were made when and by whom. Everyone received updates on changes which kept them fully informed of the project status.  It&apos;s a much more efficient, secure and transparent way of working.&quot; <br />
  4. We used PBWiki<br />
  5. Just pick the tool for your needs<br />
  6. Save 10% of your project spend<br />The CTO estimated that they could save 10% of their total project spend (save 70 million) by having one version of their project management guide built in the style of Wikipedia.<br />
  7. It is a different way of collaboration<br />Software is notthat important<br />
  8. 1.73 billion Internet users<br />Get to youraudience<br />
  9. Reach more than 100.000 people<br />
  10. Almost 25% of the Internet users have a Facebook account<br />Facebook couldbeinteresting<br />
  11. Buildyour platform on a platform<br />
  12. Facebook as an Intranet<br />
  13. Identity? Facebook Connect!It’s the social graph that counts!<br />
  14. And have a 400% increase in ROI<br />Spendyour budget on different media<br />
  15. Beinggirl<br />Procter & Gamble&apos;s Being Girl community is an online community targeted at young girls. P&G was able to use this community to market feminine hygiene products in a subtle way to an audience that doesn&apos;t want to talk about them.<br /> <br />What&apos;s very interesting to note is that P&G found community building to be four times more effective than traditional advertising.<br />
  16. Use the cloud<br />Don’t let the network effect killyou<br />
  17. Facebook helped Animoto, AWS saved Animoto<br />Amazon EC2 easily scaled up and down to handle additional trafficPeak of 5000 instances<br />Number of EC2 Instances<br />Launch of Facebook modification.<br />Steady state of ~40 instances<br />4/12/2008<br />4/14/2008<br />4/15/2008<br />4/16/2008<br />4/18/2008<br />4/19/2008<br />4/20/2008<br />4/17/2008<br />4/13/2008<br />
  18. It starts with a relationship<br />Networkeffects<br />
  19. Ford<br />100 Fiestas<br />37% of Generation Y<br />25% marketing spendonsocial media<br />No Governmentloan<br />
  20. Recession case<br />99 cents<br />Got coverage on Geardiary, Gizmodo, Engadget, TechCrunch, CNET, Mashable and many more big blogs<br />Result:<br />Broke site traffic record by five times<br />All time revenue record<br />Facebook and Twitter traffic skyrocketed<br />In four days 7000 cases<br />
  21. Becomean internet meme<br />Showcase the strengths of your product<br />
  22. Blendtec<br />BlendTecincreased its sales by 20% by running the often humorous &quot;Will it Blend&quot; Videos on YouTube, blending everything from an iPhone to a sneaker.<br />
  23. Keep In mind:<br />Nice examples, butwhatcan I do?<br />
  24. everything you do should at least create the beginning of a relationship<br />Whenyou are in Social Media<br />
  25. You should have started 6 months ago<br />If you want to have the same success with social media right now<br />
  26. Just like the gold rush, this is going to end…what are you waiting for?<br />It’s important to start right now<br />
  27. Rick Mans<br />rick.mans@capgemini.com+31 6 512 10 144http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans<br />