1. Lou and Harry’s Greek Grill One of 16 East Lansing bars and soon to become the nightly Spartan destination.

2. Campaign Theme To become East Lansing’s “it” place to watch and be a fan of Spartan athletics.

3. Key Components Social Media (Facebook, Twitter) AdWords Public Relations

4. Social Media Expand current Facebook Page to include events, such as special “Tailgate Times” as well as athletic event listings. Use Twitter to offer “Twitter Only” specials, updated through out the night during specific hours.

5. AdWords AdWords Campaign to include “East Lansing Bars” and “Lou and Harry’s East Lansing” Lou and Harry’s East LansingGreat Specials Every Game Night! No Cover. Come Tonight!www.LouHas.com

6. Public Relations Izzone Campout Lou and Harry’s Lawn Patio- An area with TV’s set up to ESPN and offer all the food favorites to the campers!

7. Budget $ 5,000

8. Who Gets What? Social Media- $500 to research and improve social media presence. AdWords- $1,500 for a three week campaign. Public Relations- $3,000 for IzzoneCampout. Includes cost to prep food, generators, and TV rentals.

9. Time Line August 18th- Launch of AdWords Campaign August 20th- Launch of new Facebook page and Twitter specials. September 11th- Campout Campaign and end of AdWords Campaign

10. Measuring Success Customers will redeem online only specials by printing off a coupon and bringing it in to Lou and Harry’s East Lansing or to the Izzone Campout. 300 redeemed coupons is the goal!