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things
that
really
matter to
your
brand
You know the story
of the frog and the
boiling water?
Story goes that a frog
in water won’t notice
the temperature
rising.
So, technically if you
turned the
temperature up the
...
People’s use of mobile
and video is much like
the frog and the boiling
water…
Mobile as a channel
and video (YouTube
parti...
Source : Cisco Visual Networking Index:
Global Mobile Data Traffic Forecast Update, 2014–2019
Mobile data usage grew 69%
i...
Video grew to 55% of all
mobile internet consumption in
2014.
Within 5 years video will be
80% of mobile data.
The pot is ...
What
this
means..
7 out of 10 brand
communications are
likely to be video
based through a
mobile interface
within the next 3 – 5
years.
Feel...
7 out of 10 brand experiences
“The change in people’s use of the internet
through video & mobile now and over the next 5
years is as fundamental to bran...
Connecting your brand with people’s
changing mobile consumption is key.
Thinking beyond “mobile first” and into
true align...
Experience
People want them and want to talk about them.
And, they really matter.
Experience
2 of the top 3 ways people
a. Become aware of brands
b. Make a decision to purchase a brand
Stem from experience – persona...
Of connecting with the brand, your website, your
store, sales people, video content, how-to videos,
social feeds, demonstr...
1. Experience
2. Mobile alignment
3. Video content
Things
that
matter
to your
brand
With 7 out of 10 brand touches being video based through a mobile
interface within the next 3 – 5 years
video focused mobi...
Experience
Mobile Video
People
Social
Social
With people at the
centre there is a new
focus required to:
- build video
exp...
It’s time to reimagine
your customer
relationship through
experiences played
out through a mobile
device and, more
often, ...
Do you have an
engagement &
communications
strategy in place that
works in a world
where 7 out of 10
brand experiences
are...
If not, it’s
probably
time to talk.
A communications agency for the
Experience Age
Creating ideas and telling stories that will travel within a
mobile-connect...
Contact
Richard or Chris @
Fundamental London
+44 207 193 9199
hello@fundamental.london
www.fundamental.london
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Fundamental frog

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Consumer use of mobile and video is dramatically changing the way they engage with brands. This presentation looks at the issues and opportunities from Video, mobile and experience and how brands should approach this exciting period.

Publicada em: Marketing
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Fundamental frog

  1. 1. things that really matter to your brand
  2. 2. You know the story of the frog and the boiling water?
  3. 3. Story goes that a frog in water won’t notice the temperature rising. So, technically if you turned the temperature up the frog would happily sit there as it eventually boils alive*…. …sometimes you just don’t notice change happening all around you. * No frogs were harmed in the production of this presentation
  4. 4. People’s use of mobile and video is much like the frog and the boiling water… Mobile as a channel and video (YouTube particularly) are areas you’ve undoubtedly been working in or at least investigating. But have you noticed the change in temperature recently?
  5. 5. Source : Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2014–2019 Mobile data usage grew 69% in 2014. By 2018 mobile is predicted to be 70% of all consumer internet traffic. The pot is boiling…
  6. 6. Video grew to 55% of all mobile internet consumption in 2014. Within 5 years video will be 80% of mobile data. The pot is boiling… Source : Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2014–2019
  7. 7. What this means..
  8. 8. 7 out of 10 brand communications are likely to be video based through a mobile interface within the next 3 – 5 years. Feeling the heat yet?
  9. 9. 7 out of 10 brand experiences
  10. 10. “The change in people’s use of the internet through video & mobile now and over the next 5 years is as fundamental to brand communications as the advent of the web itself…”
  11. 11. Connecting your brand with people’s changing mobile consumption is key. Thinking beyond “mobile first” and into true alignment. And, great video content is mandatory. Beyond the hero, hub and hygiene YouTube strategy you hopefully already have in development. But there is a third missing element...
  12. 12. Experience
  13. 13. People want them and want to talk about them. And, they really matter. Experience
  14. 14. 2 of the top 3 ways people a. Become aware of brands b. Make a decision to purchase a brand Stem from experience – personal or observed. Experience
  15. 15. Of connecting with the brand, your website, your store, sales people, video content, how-to videos, social feeds, demonstrations, sponsorship, your one- customer view…… Experience
  16. 16. 1. Experience 2. Mobile alignment 3. Video content Things that matter to your brand
  17. 17. With 7 out of 10 brand touches being video based through a mobile interface within the next 3 – 5 years video focused mobile experience and engagement is the primary driver for future brand growth.
  18. 18. Experience Mobile Video People Social Social With people at the centre there is a new focus required to: - build video experiences for mobile - create experiences that are video worthy and optimised for mobile and, - deploy mobile experiences that maximise video (such as 360o video).
  19. 19. It’s time to reimagine your customer relationship through experiences played out through a mobile device and, more often, as video.
  20. 20. Do you have an engagement & communications strategy in place that works in a world where 7 out of 10 brand experiences are video based through mobile?
  21. 21. If not, it’s probably time to talk.
  22. 22. A communications agency for the Experience Age Creating ideas and telling stories that will travel within a mobile-connected, experience-hungry audience.
  23. 23. Contact Richard or Chris @ Fundamental London +44 207 193 9199 hello@fundamental.london www.fundamental.london

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