SMITH-TRG 4 Steps to Enterprise Reinvention Innovatively Build Job Growth & Wealth Creation Machines for 21st Century be part of U S Road to Recovery Project

1. SMITH-TRG ‘Building U. S. Job Growth & Wealth Creation Machines’ -- What We Learned Doing ‘U.S. Road to Recovery’ Project -- Richard D. Smith, SMITH-TRG – September, 2009http://www.SMITH-TRG.comBusiness Owners, Investors & Stakeholders Presentation, Washington, DC

2. “The Ultimate Measure Of A Healthy & Recovering Economy. . .Jobs Growth!”

3. “Only yesterday, we Americans could afford to feel smug about our preeminence”.

4. “Destiny, it seems, had appointed us, America, the world’s permanent pioneers, forever striding beyond the farthest cutting edge.”

5. That was... Yesterday!

6. Today,things are vastly different.

7. GLOBALIZATION “A new world order is dawning – one in which the West is no longer dominant, capitalism (at least the American version) is out of favor, and protectionism is on the rise.” - Roger Altman Former Deputy Treasury Sec., Clinton Administration

8. INNOVATION “Innovation has become the new currency of global competition as one country after another races toward a new high ground where the capacity for innovation is viewed as a hallmark of national success.” - John Kao book author, INNOVATION NATION, 2007

9. ECONOMIC ISSUES $12 Trillion U. S. Wealth Destroyed since 12/07 $13.8 Trillion Outstanding Consumer Debt 9.4% Unemployment 16 Million Unemployed $9.1 Trillion Federal Deficit $155k+ in Fed Debt per Household 76 Million ‘Baby Boomers’ 69% of Boomers Can’t Financially Retire 150,000 U.S. College Graduates in 09/Few Jobs

10. BANKRUPTCIES 100,000 U. S. Bankruptcies in last 18 months 1 of 270 Businesses Bankrupt 358 Business Bankruptcies Filed Daily

11. $87 BILLION U.S. Imports from China vs. $20 Billion in U. S. Exports Period - January through April, 2009 Data: U.S. Commerce Department

12. M&A’s “We have been given this Incredible second chance to rethink everything we do. There will not be a third.” - Fiat-Chrysler new CEO Sergio Marchionne

13. DIVIDE IS GETTING GREATER!

14. TODAY: WE’RE IN DEEP WATER. . . The U.S. business model is being challenged. . . We need to reinvent the enterprise, build growth machines. . .

15. How Do We Get to Where We Want to Be,Competitive Advantage & Growth?

16. STEP 1 Visualize what could be. . . A 21st Century Job Growth & Wealth Creation Machine SMITH-TRG at http://www.SMITH-TRG.com

17. TAKE A COMPETITIVE WORLD VIEW

18. EMBRACE INNOVATION *Hewlett-Packard (H-P), Apple, Microsoft and other notables started during a recession. . .

19. INNOVATION IN ALL FORMS. . . BUSINESS MODEL INNOVATION PRODUCT/SERVICE INNOVATION PROCESS INNOVATION TECHNOLOGY INNOVATION

20. VISION & INNOVATION Business Week’s – The World’s 25 Most Innovative Companies #1 Apple #2 Google #3 3M #4 Toyota #5 Microsoft #6 General Electric #7 Proctor & Gamble #8 Nokia #9 Starbucks #10 IBM #11 Virgin #12 Samsung #13 Sony #14 Dell #15 IDEO #16 BMW #17 Intel #18 eBay #19 IKEA #20 Wal-Mart #21 Amazon #22 Target #23 Honda #24 Research In Motion #25 Southwest Airlines NOTE: Approximately 10% to 15% of their global workforces are U.S. based employees

21. LOOK BEYOND Adventure Outside the Comfort Zone. . .

22. FANATICISM “I think fanaticism is underrated. I’m a fanatic about the engineering groups. Steve (Jobs) is a fanatic about the user experience and the design.” - Bill Gates, Microsoft Advice for entrepreneurs, enterprise game changers

23. STEP 2 Do an ‘Alice Analysis’. . . Know Where You’re Going. . . SMITH-TRG at http://www.SMITH-TRG.com

24. Alice, “Would you tell me please, which way I ought to go from here?”“That depends a good deal on where you want to get to”,said the Cheshire Cat.“I don’t much care where_____”,said Alice“Then it doesn’t matter which way you go, said the Cat.“____so long as I get somewhere,” Alice added.“Oh, you’re sure to do that,”said the Cat, “if only you walk long enough.” ‘ALICE ANALYSIS’ ‘Excerpt from the American adventure story classic -- Alice in Wonderland’

25. If You Don’t Know Where You’re Going, Any Road Will Take You There!Question: As A Company, Can You Afford A Long Journey?Success Requires: FocusUnderstanding YourselfUnderstanding What Or Who Can Best Help You Achieve Success ANALYSIS RESULTS? ‘Using Alice in Wonderland’

26. STEP 3 Target sectors/segments/business lines for enterprise reinvention & growth Identifying & Qualifying Growth Opportunities SMITH-TRG at http://www.SMITH-TRG.com

27. OBJECTIVE: ENTERPRISE GROWTH PLATFORMS

28. TARGETINGTOOLS www.eCompetitors.com USE ‘INDUSTRY & COMPETITIVE ANALYSIS’ TOOLS www.Hoovers.com Google Finance‎ Yahoo Finance‎ MSN Money‎ AOL Finance‎ CNN Reuters‎ eCompetitors, for example, provides (line-of-business level) industry information on the Top 10,000+ industries, covering more than 95% of $57 trillion global economy – all presented in the Global Industry Dashboard.TM Downloadable to iPhone.

29. High Medium Skilled Labor Intensive TechnologyEnabled High Unemploy % EnvironmentFriendly AtRisk Segment Value Driven Low Automotive Transportation Consumer Goods Hi-Tech & Info-Tech Distribution Health & Life Sciences TARGET SECTORS, SEGMENTS & ENTERPRISES

30. EXAMPLE SEGMENT/BUSINESS: U.S.BUILT ‘ECO’ TAXI Bringing back Checkered Cab Co. of 60’s/70’s fame

31. U.S. TAXI… DESIGN CRITERIA LARGER INTERIOR CABIN & LUGGAGE CAPACITY SPACE THAN U. K. BLACK CAB + 2 FOLD DOWN JUMP SEATS TECHNOLOGY ENABLED ON-BOARD GPS & GOOGLE MAPS, WIRELESS BROADBAND & INTERNET TV, WIRELESS FARE BILLING NATURAL GAS POWERED (see PICKENS PLAN) 30 MPG IN STOP & GO TRAFFIC

32. to 550,000 CANDIDATE EXAMPLE: Vehicle Production Group, LLC (Taxi & Multi-Purpose Fleet Vehicle Product Portfolio)

33. HI-TECH SEGMENTS: WIRELESS APP FARMS Serving Global Wireless Carriers & Handset/Touch-Screen Manufacturers

34. WIRELESS APPLICATION SOLUTIONSFuture-World DIGITAL-MEDIA for Handset/Multi-Touch Screens/Carriers Apple iPhone BlackBerry

35. MARKET DRIVER “The ultimate challenge and greatest value creation opportunity will fall to those who give the end-user consumer what they want…really, really want. And that is, an integrated, easy to use, video media experience, anytime, anywhere, and on any platform.” - Richard D. Smith, SMITH-TRG book author, AD-MIRED, 2006

36. WHY MOBILE APPLICATIONS?Market Forecast: From $7 Billion 2008 to $25 Billion 2014Sources: Juniper Research & IDC 2008 - 1.19 Billion Mobile Phones Sold World-wide. 155 Million (13%) were Smartphones By 2013 20% or 280 Million (SP’s) Apple: 65,000 APP’s vs. RIM’s: 2,000 APP’s Others: Sprint’s Palm, Motorola – 2 new devices, then Nokia, Samsung, and host of new entrants. . . “What you carry on your belt is now your MP3 player, will be your plasma TV, is your social networking machine, is your Internet terminal, your camera, your personal navigation device.” - Jim Basillie Co-CEO, Research-in-Motion

37. STEP 4 Innovation & value growth management It’s All About Execution…Ability to Execute SMITH-TRG at http://www.SMITH-TRG.com

38. PRINCIPLES REINVENT EXISTING ENTERPRISE(S) SCALABLE GROWTH ENABLED BY INNOVATION FOCUS ON NICHE MARKET LEADERSHIP CONDUCIVE TO PROFITABLE & SUSTAINABLE JOB CREATION M&A TO GROW BUSINESS, NOT CUT

39. DEVELOP PLANS COLLABORATIVELY

40. ENTERPRISE ‘BEST-OF-BREED’ DESIGNED BUSINESS PLATFORM EMBRACE SHARED RISK INNOVATION, JOBS & WEALTH CREATION FUTURE ENTERPRISE VALUE DEFINED BY ECONOMIC CONTRIBUTION

41. EXPLOIT ENABLING TECHNOLOGY

42. POSITIONING AFTER YOU’VE CUT COSTS, LAID PEOPLE OFF, AND FOCUSED ON CORE CAPABILITIES. . . What Next? Wait For Market Return to Carry You Forward? Or Build a Growth Business Case. . . POSITION FOR SCALABLE ‘TOP LINE’ GROWTH ENABLED BY INNOVATION

43. BUILD A UNITED WORKFORCE

45. Done your ‘Alice Analysis’?

46. Targeted growth opportunities?

48. Every morning in Africa, a gazelle wakes up. It knows that it must run faster than the fastest lion, or IT WILL BE KILLED. Every morning in Africa, a lion wakes up. It knows that it must outrun the slowest gazelle, or IT WILL STARVE TO DEATH. In Business or Africa, it doesn’t matter whether you’re a lion or a gazelle. When the SUN COMES UP, YOU’D BETTER BE RUNNING!

49. U.S. Road to Recovery Most important question of all. . . Can Enterprise Owners & Leadership afford a long journey. . ? SMITH-TRG at http://www.SMITH-TRG.com

50. If not. . . Then commit to participate in the ‘U.S. Road to Recovery’ Project Contact: Richard D. Smith President & Managing Principal, SMITH-TRG RDSmith@SMITH-TRG.com M: 301.461.2387

51. THANK YOU SMITH-TRG http://www.SMITH-TRG.com