1.
© 2010 Paul Richardson. All rights reserved.
Your NEEDS
Business is good. In fact, you have more work right
now than you can easily handle. Or maybe someone is
away from the office just as things are getting busy.
You want to make sure that you have the right
resources to help you deliver. Someone who can
manage client/agency relationships and projects – as
well as provide direction (and sometimes therapy) for
your internal teams. It helps if this person can write a
little. But most importantly, he or she needs to be able
to step in quickly and hit the ground running.
Sound familiar? If so, consider an experienced
marketing professional who specializes in temporary
freelance support.
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PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t

2.
© 2010 Paul Richardson. All rights reserved.
BackGROUND
As an experienced marketing professional,
I can bring some useful combinations:
• Client and agency background
• Print and digital
• Strategic thinking and detail-oriented
• Creative and compliance-friendly
• Project management and copywriting
This skill set makes me more functional than an
all-in-one printer and better equipped than Brookstone.
More importantly, it’s allowed me to deliver strong
results for some of the world’s top brands and leading
Twin Cities agencies.
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3.
© 2010 Paul Richardson. All rights reserved.
Bio
My background includes more than 20 years experience
working with leading brands on both the agency and client
side of the business. At Carlson Marketing and John Ryan
Performance, I sold and implemented creative solutions
with a variety of Fortune 500 clients. On the client side, I
served as Director of Brand Marketing at American Express,
where I led the rebranding of the 15,000+ financial advisors
unit to Ameriprise Financial – one of the largest-ever
corporate spinoffs. With experience in multiple marketing
disciplines, my specialties include brand, customer loyalty,
interactive and point-of-sale solutions.
I am also a past Vice President and Director of the
Employee Involvement Association – an international non-
profit professional networking organization. As a Certified
Employee Involvement Professional, I led EIA’s certification
and training programs – and I have spoken at numerous
industry conferences on engaging employees to improve
business results. I have also held the FINRA (formerly
NASD) Series 6, 7 and 24 licenses.
Away from the office, I play the bagpipes and serve as
Pipe Sergeant of the Twin Cities Metropolitan Pipe Band.
Minnesota natives both, my wife, Teri, and I make our
home in Minneapolis.
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4.
© 2010 Paul Richardson. All rights reserved.
Key SERVICES
Manage marketing projects – including schedules, budgets,
internal teams and external resources
Establish and manage client relationships,
develop new business opportunities and write creative
briefs
Plan and implement conferences, tradeshows, special
events and guerrilla marketing
Write and edit copy; set creative strategy and direction;
produce and place media
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5.
© 2010 Paul Richardson. All rights reserved.
Proven RESULTS
Branding
• Led the comprehensive rebranding of a 15,000+ member
field sales force as part of the third-largest ever
corporate spinoff
• Developed the key reason-to-believe message used in all
national TV and print advertising 2004-2010
• Improved brand consistency and awareness by
implementing brand identity elements, guidelines and
online marketing tools
• Launched new client communications program, reducing
costs and reaching more than 2.5 million customers
Interactive
• Developed and implemented client email and web
advertising campaigns, exceeding objectives
Point of Purchase / Retail
• Improved client acquisition at a top-10 retail bank
through integrated promotions and merchandising,
leading to 12 straight months of unprecedented success
Employee Communications
• Generated $200 million in process improvements
through employee involvement; developed content and
delivered training
Awards
• Communications Excellence Award, EIA
• Editor, “Best of Show,” Life Communicators Association
• Editor, one of nation's top 10 newsletters, Ragan Report
• POPAI Silver Award for Digital Signage Implementation
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6.
© 2010 Paul Richardson. All rights reserved.
Writing SAMPLES
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Banking Catalog Take-one Engagement Tool
Employee Guide Flyer/Ad
(Editing & Design)
Sales Force
Magazine Feature

7.
© 2010 Paul Richardson. All rights reserved.
Additional SAMPLES
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PaulRICHARDSON
f r e e l a n c e m a r k e t i n g s u p p o r t
Flyer/Ad
(Editing & Design)
Microsite Promotion
(Project/Client Management)
http://flexperkspromos.usbank.com/flexperkstraveler/

8.
© 2010 Paul Richardson. All rights reserved.
American Express
Ameriprise Financial
AT&T
Carlson Marketing
Citizens Bank
Franklin Mint
FTD
IBM
John Ryan Performance
Lacek Group
Mackenzie Marketing
Pillsbury
Prudential
Purina
Sears
Securian
Siemens
TruGreen
Union Pacific
U.S. Bank
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Clients / Brands / AGENCIES SERVED
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9.
© 2010 Paul Richardson. All rights reserved.
Let’s CONNECT
To find out how I can help, call today. I look forward to
speaking with you soon!
Paul Richardson
RichardsonPaul@comcast.net
612.281.3134
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10.
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Take-one

11.
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f r e e l a n c e m a r k e t i n g s u p p o r t

12.
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Engagement Tool

13.
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f r e e l a n c e m a r k e t i n g s u p p o r t

14.
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Employee Guide

15.
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f r e e l a n c e m a r k e t i n g s u p p o r t

16.
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f r e e l a n c e m a r k e t i n g s u p p o r t

17.
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18.
BEFORE
(prepared by client)
AFTER
(designed and edited by Paul Richardson)
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Flyer/ Ad: Editing / Design sample

19.
Existing photo
used/cropped in more
impactful way
Subhead clearly indicates
program benefit
Headline shortened and made
more engaging
Type size varies to create focus
Body copy tightened and
made more active
Bullets used to draw
attention
Call to action separated
clearly at bottom of page
Client logo incorporated
to improve brand identity
Overall appearance is
cleaner, more contemporary
and easier to follow
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20.
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Sales force magazine feature

21.
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22.
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