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Ideation
Ricardo Sequerra
Where do ideas
come from?
Insights for innovative and disruptive ideas
come from observating our daily lives
SCAMPER
Scamper is a checklist that helps you to think of changes you can make to an existing product to create a
new one....
Build Personas
Gaining Empathy
Customer Development

“Build something people want”
Steve Blank
Lean Startup
What makes a good
idea?
Is your idea grounded in your personal experience?
Do you have passion and expertise in your business?
Are you able to art...
Discussion
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Ideation Workshop - FoundersNation: Cofounders Bootcamp

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Quick presentation about ideation I did at the FoundersNation bootcamp on the 02/03/2014 in London.

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Ideation Workshop - FoundersNation: Cofounders Bootcamp

  1. 1. Ideation Ricardo Sequerra
  2. 2. Where do ideas come from? Insights for innovative and disruptive ideas come from observating our daily lives
  3. 3. SCAMPER Scamper is a checklist that helps you to think of changes you can make to an existing product to create a new one. You can use these changes either as direct suggestions or as starting points for lateral thinking. S - Substitute C - Combine A - Adapt M - Modify P - Put to another use E - Eliminate R - Reverse
  4. 4. Build Personas
  5. 5. Gaining Empathy
  6. 6. Customer Development “Build something people want” Steve Blank
  7. 7. Lean Startup
  8. 8. What makes a good idea?
  9. 9. Is your idea grounded in your personal experience? Do you have passion and expertise in your business? Are you able to articulate the “why”? Are you in a thriving market? Are you cutting out a middle men? Do you have a great team in place?
  10. 10. Discussion

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