Sample deck I created and used to facilitate discussion while teaching AC4D's IDSE 402 Theory of Interaction Design and Social Entrepreneurship (Spring 2017)
4. What are the arguments FOR Uber as a great example of social entrepreneurship?
5. WHY IS UX SO IMPORTANT?
UX INNOVATION CREATES LOYALTY
‣ Elevates product innovation by focusing on the
customers’ journey
‣ Takes a broader view of the users’ touch points
‣ Creates signature experience at multiple touch
points
‣ Fuels brand’s ability to differentiate, thrive, and
create loyalty
+ 80,000 new customers per week
+ Commands a premium pricing model
+ Largest valuation
courtesy of General Assembly
29. Would Michael Porter & Mark Kramer argue that Uber is creating “shared value”?
What is “shared value”?
30. Would Michael Porter & Mark Kramer argue that Uber is creating “shared value”?
What is “shared value”?
(Where have we encountered Michael Porter before?)
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32. What is the difference between shared value and social benefit?
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37. Would Michael Porter & Mark Kramer argue that Walmart is creating “shared value”?
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46. Does the new Verb help companies create shared value?