Growth and impact of globalization and e commerce
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Growth and impact of globalization and e commerce
- 1. Growth and Impact of Globalization and E-commerce Riah E. Encarnacion riah@act.edu.om
- 2. What is Globalization? – Is it a social phenomenon? – Is it a cultural phenomenon? – Is it a economic phenomenon? It is an INTEGRATION of different societies, cultures and economies.
- 3. GLOBALIZATION in deeper sense interconnectedness of the WORLD through flows of INFORMATION, CAPITAL, and PEOPLE facilitated by TRADE and POLITICAL openness as well as INFORMATION TECHNOLOGY
- 4. What DRIVES Globalization? size and power of CORPORATIONS trade LIBERALIZATION cheaper and quicker TRANSPORT FINANCIAL advances in new flows TECHNOLOGY Technology / Internet is the main DRIVING FORCE of most of the globalization processes
- 5. Globalization could involve all these things! Globalisation But the spread of the INTERNET intensifies Globalization.
- 6. How the INTERNET dominates our lives? Internet is linking businesses and individuals around the world into a common electronic network. No. 1 No. 2 medium medium during the day during the night more than 60 % nearly 40 % of users are online of all users for roughly two are online either hours per day. at work or at home
- 7. Internet population has doubled in 5 years from 1.15 B in 2007 to 2.27 B in 2012
- 8. E-commerce is also growing E-commerce is the use of the Internet to buy, sell, or support products and services WHERE ARE ONLINE SHOPPERS COME FROM? of the world’s Internet users have 85% purchased something online. internet researchers will make at least 83% one purchase via the web. PROJECTION IN 2012 WHO ARE THE MOST CRITICAL SHOPPERS? 184.3M Online shoppers up 3.3% from 2011. 154.6M Online buyers up 4.4% from 2011.
- 9. CONSUMERS ONLINE SHOPPING BEHAVIOR Why consumers shop online? 73% 59% 67% 55% 30% 58% 40% 3% Time saving Easy to compare More variety Less prices Less Tax No crowd Spend less on Other prices gas What consumers buy online? 89% of consumers say they are Interested in 66% 60% 56% 33% 29% 29% 27% using online coupons for Books, Music Apparel Electronics Baby Travel Home & Cosmetics & online or in-store & Video kids, Toys Garden Fragrances purchases. 26% 25% 24% 23% 23% 22% 17% Office Luxury Health & Sporting Flowers, Card Pet Supplies Automotive Tools Supplies Goods Wellness Goods s, & Gifts How much consumers spend online? Americans in 2010 $186billion spent in ONLINE transactions
- 10. How much is online retail growth?
- 11. So and Mobile devices dominate the Online Marketing Trend Social media what happens now? Mobile Mobile next generation of Internet users-113.9M smart phones will Devices phone users-242.6M include Near Field in 2012 Shoppers – 72.8M Communication Buyers – 37.5M (NFC) Smartphones 94% TAblet users-54.8M and Mobile Smartphone Smartphone iPad users-41.9M devices rule the users-106.7M Users will be market Shoppers – 68.6M Mobile internet 76.4% tablet users Buyers – 36.4M users will be iPad users 90% of social network users 2/3 of web Social will be on users will Media Facebook use social networks Facebook in 2012 users – 143.4 M
- 12. SOCIAL NETWORKING the most popular online activity worldwide will continue to grow
- 13. SOCIAL MEDIA Play a major role in lead Leads in online display generation advertising
- 14. Mobile devices are fueling the social addiction
- 15. MOBILE DEVICES MOBILE ADOPTION MOBILE SIGNALS $ CONTINUES TO SOAR MASSIVE OPPORTUNITY FOR EBUSINESS 77% By the end of 2012, more than 5 0 0 0 0 0 0 0 0 of the planet owns a , , mobile device SMARTPHONES are expected to flood the market Of the world’s 4 Billionuse, By 2015 mobile 25% 27% mobile phones in online shopping will 1.08 billion reach $163 BILLION are smartphones 75% and a whopping worldwide 3.05 billion are SMS enabled CAN YOU AFFORD NOT TO OPTIMIZE? 34% of mobile shoppers make $100,000 or more a year 80% OF CUSTOMERS ABANDON A 56% MOBILE SITE IF THEY OF THE PEOPLE BELIEVE THAT MOBILE HAVE A BAD USER CAN MAKE THE SHOPPING EXPERIENCE MORE ENJOYABLE EXPERIENCE
- 16. Top RETAILER WEBSITES and their satisfaction scores from MOBILE SHOPPERS WEBSITE SATISFACTION STORE.APPLE.COM 85 83 84 88 78 80 77 79 77 80 77 80 76 78 75 83 * average satisfaction was identified to be 76 out of 100 rating point
- 17. What are companies currently budgeting?
- 18. DIGITAL MARKETING PROGRAMS TOP OBJECTIVES IMPACT ON LEAD GENERATION #1 #2 Increase Generat #3 Awarenes e Leads Increase s Revenue 20% 59% 25% 99% PPC SEO Social Media SEO #1 21% 26% #2 Increase #3 Social PPC Increase Awarenes Media Generate Revenue s Leads PREVIOUS MARKETING SPEND FUTURE MARKETING BUDGET 29% Display Marketing increase of budget for SEO 4.16% E-mail Marketing 4.1% Social Media marketing increase of budget for Social Media 2.36% Mobile Marketing increase of budget 60.3% Search Marketing for Mobile
- 19. What should you do to stay global? EASIEST Localize your site Find a way to ship globally Determine and inform customers about local tariffs Add multiple currencies to your site Convert your site to local languages Employ multi-lingual customer service Convert your site to culturally-relevant content DIFFICUL T
- 20. What global trends does eBusiness expect to see in 2012? • More brands will sell direct in international markets. • International shippers will focus on consumers in specific markets. • eCommerce companies’ “Tier 1” markets will include multiple emerging markets. • BRIC will still be the acronym, but CBIR will be the order. • The mobile commerce gap will narrow substantially on global offerings.