Presentation for Forensically Analysing Cornerstone Content, my presentation for WordCamp Manchester 2018. In this presentation I discuss Content Marketing for your most important pieces on your blog. #wcmcr

1. FORENSICALLY ANALYSING
CORNERSTONE CONTENT
Rhys Wynne - @rhyswynne

2. @rhyswynne - @dwinrhys
WHAT IS CORNERSTONE CONTENT?
“Cornerstone content pieces are those articles on your
website you’re most proud of. They reflect your business,
communicate your mission and are extremely well written.
These are the articles you would like to rank high in the
search engines. Cornerstone articles are usually
explainers; these articles combine insights from
different blog posts.”
Marieke van de Rakt
- https://yoast.com/what-is-cornerstone-content/

3. @rhyswynne - @dwinrhys
MY FIVE POINTS FOR CORNERSTONE CONTENT
1.Long
2.Ranks Well In Search Engines
3.Solves The Problem it Ranks For
4.Evergreen
5.Referred To Throughout The Site

4. ➤
@rhyswynne - @dwinhys
EXAMPLE OF CORNERSTONE CONTENT
AN EXAMPLE OF CORNERSTONE CONTENT
http://bit.ly/winwarsecure

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@rhyswynne - @dwinhys
1. LONG
LONG

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@rhyswynne - @dwinhys
1. LONG
LONG

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@rhyswynne - @dwinhys
2. RANKS WELL IN SEARCH ENGINES
2. RANKS WELL IN SEARCH ENGINES(Advert)

8. @rhyswynne - @dwinrhys
2. RANKS WELL IN SEARCH ENGINES
Brainstorming Cornerstone Content:-
1.Predict the future
2.Pivot
3.Find your “Wow”
4.Curated Content

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@rhyswynne - @dwinhys
2. RANKS WELL IN SEARCH ENGINES
2. RANKS WELL IN SEARCH ENGINES

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@rhyswynne - @dwinhys
2. RANKS WELL IN SEARCH ENGINES
RANKS WELL IN SEARCH ENGINES

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@rhyswynne - @dwinhys
2. RANKS WELL IN SEARCH ENGINES
RANKS WELL IN SEARCH ENGINES

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@rhyswynne - @dwinhys
2. RANKS WELL IN SEARCH ENGINES
2. R

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@rhyswynne - @dwinhys
3. SOLVES THE PROBLEM IT RANKS FOR
SOLVES THE PROBLEM IT RANKS FOR
https://www.answerthepublic.com/

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@rhyswynne - @dwinhys
3. SOLVES THE PROBLEM IT RANKS FOR
SOLVES THE PROBLEM IT RANKS FOR

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@rhyswynne - @dwinhys
3. SOLVES THE PROBLEM IT RANKS FOR
SOLVES THE PROBLEM IT RANKS FOR

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@rhyswynne - @dwinhys
4. EVERGREEN
EVERGREEN

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@rhyswynne - @dwinhys
4. EVERGREEN
EVERGREEN

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@rhyswynne - @dwinhys
4. EVERGREEN
EVERGREEN

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@rhyswynne - @dwinhys
4. EVERGREEN
PAGE ANALYTICS GOOGLE CHROME EXTENSION
http://bit.ly/winwarpagoogle

20. @rhyswynne - @dwinrhys
5. REFERRED TO THROUGHOUT THE SITE
1.Repurposing Cornerstone Content
2.Content that leads into your
Cornerstone content

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@rhyswynne - @dwinhys
5. REFERRED TO THROUGHOUT THE SITE
REFERRED TO THROUGHOUT THE SITE

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@rhyswynne - @dwinhys
5. REFERRED TO THROUGHOUT THE SITE
REFERRED TO THROUGHOUT THE SITE

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@rhyswynne - @dwinhys
5. REFERRED TO THROUGHOUT THE SITE
REFERRED TO THROUGHOUT THE SITE
https://www.google.com/webmasters/

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@rhyswynne - @dwinhys
5. REFERRED TO THROUGHOUT THE SITE
5. REFERRED TO THROUGHOUT THE SITE

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@rhyswynne - @dwinhys
5. REFERRED TO THROUGHOUT THE SITE
5. REFERRED TO THROUGHOUT THE SITE

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@rhyswynne - @dwinhys
5. REFERRED TO THROUGHOUT THE SITE
5. REFERRED TO THROUGHOUT THE SITE

27. @rhyswynne - @dwinrhys
5. RESULTS (TO JULY 2018)
• 22,500 visitors to the post
• 41 Email Subscribers
• £250 in affiliate income

28. @rhyswynne - @dwinrhys
THANK YOU!
@rhyswynne
@dwinrhys
dwinrhys.com
winwar.co.uk