A quick, lighthearted refresher on the process of Strategy and how its use is being exploited.

1. THAT’S
NOT
STRATEGY!
How buzzwords and CEOs are misleading the true meaning of strategy.
BY RHYS HILLMAN, DIGITAL STRATEGIST AT GPY&R MELBOURNE

2. IN YOUR MIND, WHAT’S
STRATEGY?...

3. “ Build a system which is as deeply as
possible integrated into every major
device that people want to use.
MARK ZUCKERBERG ON FACEBOOK MOBILE STRATEGY

4. “NOPE Build a system which is as deeply as
possible integrated into every major
device that people want to use.
MARK ZUCKERBERG ON FACEBOOK MOBILE STRATEGY

5. WHAT’S
WRONG WITH
THIS
STRATEGY?

6. STATEMENTS LIKE
THIS ARE, GOALS,
VISIONS, AMBITIONS,
IDEALS - THEY ARE
NOT STRATEGIC.

7. LEADERS OF ORGANISATIONS
LOVE TO TALK ‘STRATEGIC
THINKING’.

8. BUT MANY OF THEM SEEM
TO HAVE FORGOTTEN THE
DIFFERENCE BETWEEN
‘AMBITIONS’ AND AN ACTUAL
STRATEGIC APPROACH.

9. “
Pivot back to the economy.
Improving the economy
and creating jobs.
” Politicians are
huge offenders for
touting ambitions
and then calling
them Strategy.

10. “This Slideshare is going to get
1,000,000 views
REAL STRATEGY IS NOT JUST THE
AMBITION TO PERFORM. ”
“How am I going to address the
obstacles required to attain my
ambition?” THIS IS THE
STRATEGY!

11. SO IF GROWING MY BUDGET BY
EOFY ISN’T A STRATEGY WHAT IS?
DIAGNOSIS
What are the main obstacles, challenges and issues facing
your organisation?
GUIDING POLICY
How are you going to approach the challenge to best
overcome it?
COHERENT ACTIONS
Next steps, do you need more resources, greater investment,
do you strike now or wait?

12. “
Strategy is a creative act and the
way to produce good strategy is
go beyond basic analysis to
creatively integrate your choices
concerning where you play and
”
how you propose to win.
ROGER MARTIN ON STRATEGY

13. “ Good strategy is rare because it
requires leaders to make a choice,
and say not too many things in order
to say yes to a very specific thing.
Good strategy coordinates efforts
and has a thesis that may or may not
be right, but forces the organisation to
move in a particular way. Many times
leaders are unwilling to take a stand
or can’t get everyone to agree on one
”
approach
RICHARD RUMELT ON STRATEGY

14. “ Good strategy is rare because it
requires leaders to make a choice,
and say not too many things in order
to say yes to a very specific thing.
Good strategy coordinates efforts
and has a thesis that may or may not
FYI, GO BUY THIS DUDES BOOK ASAP.
be right, but forces the organisation to
movehttp://www.amazon.com/Good-Strategy-
in a particular way. Many times
leaders are unwilling to take a stand
Bad-Difference-Matters/dp/0307886239
or can’t get everyone to agree on one
”
approach
RICHARD RUMELT ON STRATEGY

15. NEXT STEPS?
Deep Dive into your brand/product/creative/business model.
Set yourself some serious relevant ambitions.
Analyse the ‘what/where/why/how’ that will effect your strategy
to success.
Show Patience. Wait for your opportunity.
AND DON’T CALL A GOAL YOUR ‘STRATEGY’...

16. COME CHAT
STRATEGY
WITH ME
WWW.TWITTER.COM/RHYSHILLMAN