1. Rhona Cameron
rhonajcameron@gmail.com
+44 (0) 7733293992
Personal Profile
Highly motivated and qualified People Leader with extensive experience and network across
institutional and retail investment management, corporate and retail pensions, life and health
insurance, banking and retailing. Proven track record in driving significant performance
improvement, through capability building and employee engagement at individual, team and
organisational levels. 33 years’ experience in all aspects of HR covering leadership,
management and consultancy positions with world-class global companies specialising in all
aspects of Capability Building, Employee Engagement, Organisation Design and
Transformation, Stakeholder Relationship Management, Brand and Communications.
Key Skills/Experience
 Organisation Design and Development - including defining purpose, vision, principles,
values and core capabilities
Key achievements include companywide interventions designed to realise both short-
term and long-term needs for Standard Life Investments, Standard Life Group, RBS
Customer Services and KPMG Managing Consulting, Banking. All capability frameworks
were designed to achieve threshold competence through to world-class recognised
levels. This included the creation and embedding of global centers of excellence.
 Learning and Development Strategy and Planning
Key achievements include the design of strengths based learning and development
programmes and annual training plans leading to attainment of:
- CFA, IMC
- Chartered Institute of Consulting, level 5
- Institute of Leadership and Management, level 5
- Lean Competency System, Cardiff University, level 1-3 equivalent to post graduate
levels.
- British Quality Foundation
- Gallup StrengthsFinder Coaching
- Six levels of Training Evaluation incl. Kirkpatrick’s Four Levels.
 Employee Engagement including the introduction of Gallup’s Strengths Based
philosophy into Standard Life Investments, Standard Life Group, RBS and KPMG.
Key achievements include the creation of and embedding of Strengths Based employee
propositions, learning organisations, Strengths Based learning and development
journeys, the introduction of Gallup’s Q12, StrengthsFinder Coaching, Strengths Based
Performance Management and engaging internal communications.
 Leadership Development - including Strengths Coaching of CEO’s, Board Executives
and technical specialists.
Key achievements include coaching and development high performing teams within
Standard Life Investments, Standard Life Group, RBS and KPMG.
 Recruitment – designing and delivering assessment centers in Standard Life, Standard
Life Investments, RBS and KPMG for numerous roles.
 Procuring and managing world-class global external suppliers - including forming and
leading a virtual high performing team of best practice practioners of strengths based
philosophy and methods.
 Stakeholder Relationship Management and Communications – including establishing key
stakeholder perception measurement systems driving customer insight into business
strategy, culture, capability and communications
Key achievement – successful stakeholder management and engagement throughout
the demutualisation of Standard Life

2.  Brand Strategy – including market positioning, brand architecture, proposition
development, ‘go to market’ strategy, stakeholder measurement, tracking and
engagement for global companies.
Key achievements include significant brand development and embedding for Standard
Life Investments, Standard Life Group, RBS Group and Ameriprise.
Employment History:
Quality Scotland Board Member, including Audit and Risk Committee responsibilities,
April 2012 – current
 Successfully established the Nominations Committee and led the replacement Chair
process
 Advised on core proposition and marketing strategy
 Advised on remuneration policy and process
KPMG, People Leader, Managing Consulting, February 2015 – current
Leading the development and implementation of HR strategy for eight Partners, 150
colleagues (Director to Graduate level). I am leading the development of a world-class
Community of Practice specialising in Banking transformation. Key achievements to date are:
 HR strategy resulting in higher engagement and retention, attrition now < 3%
 Recruitment and retention strategy achieving 80% growth in team
 Designing and implementing an operating model and supporting accredited capability
frameworks
 Introducing world-class Performance Management and aligned reward systems,
impact being high performing teams
 Systemising Talent Management resulting in 30% promotion rate
 Establishing a world-class bespoke three year Graduate Programme – 30 graduates
 Establishing Internal Comms strategy and plan
RBS Group, Head of Capability, Customer Services, Jan 2012 – February 2015
Leading the business and people strategy for 500+ transformation professionals embedding
sustainable bank wide customer centricity and a learning organisation. Budget £20M.
I led significant paradigm shift achieving world-class engagement levels. This achieved within
3 years an increase in average length of service from 1.6 years to 2.9 years/turnover
reduction from 30% to 15% within 2 years. Turnover reduction alone produced savings in
excess of £3.5M. Operationally, I introduced and embedded a strengths based philosophy, a
sustainable operating model, world-class capability, as well as systems and processes as key
enablers. The capability curriculum and syllabus design is recognised for being world-class by
McKinsey. The capability achieved through the In-house Customer Experience Academy
under my leadership gained formal recognition and accredited status through our partners;
Cardiff University, LCS, CIC, ILM, BQF, Kirkpatrick, Gallup and McKechnies. The
establishment of MI and Leadership Team monthly reporting was also successfully delivered.
Uffindell: Strategic Consultant, 2010 - 2012
In my client facing consulting role, I designed RBS Group’s brand strategy, architecture,
market positioning and key message framework. I also led the Customer Services account
and delivered a positive positioning and identity for Lean Ways of Working within the Group.
Standard Life Group, Head of Group Brand Strategy & Engagement 2004 - 2010
I led the Group’s brand strategy, positioning and supporting communications strategy (internal
and external) throughout the transition from a mutual status to a listed FTSE 100 Company.
This involved successful positive positioning of the brand with all internal and external
stakeholders ranging from institutional investors to employees and pensioners. I also
determined the correct brand architecture; go to market strategy, visual identity systems and
supporting communication/marketing campaigns launched to market in 2011. The design and
delivery of group wide interventions engaging 10000+ employees and business partners in
the customer driven mission, vision, purpose, strategy and values was a key deliverable.

3. Standard Life Investments, Brand and Internal Engagement Manager, 2002 - 2004
I developed the brand positioning to support the vision to become a leading global investment
company. I was responsible for building a capability from inside out to ensure we could offer a
differentiated and sustained proposition over the long term. I consulted and worked alongside
Executive and Board members to gain their support for a brand strategy (positioning,
proposition, key messages, principles and values) and engagement programme with all
stakeholders, internal and external. The development and roll out of the client centric culture
and supporting infrastructure, processes, systems and measurement was effective in making
it sustainable.
Standard Life Investments, HR Business Partner 1994 - 2002
I was instrumental in introducing the strengths based HR philosophy and redesigning all HR
processes to drive a high performance culture. Designed a world-class capability framework
founded upon regulatory requirements and clearly stating excellence within all roles within
front, middle and back office and all enabling functions. This work achieved the KPMG HR
Excellence Award in 2002. I also introduced and built an internal communications capability.
Standard Life Assurance Company, HR, 1989 - 1994
Responsible for recruitment, career management and community involvement policy and
practice. As well as recruiting thousands of people into Standard Life, I developed and
embedded companywide predictive assessment and development centre approaches
including the design of many specialist Gallup interviews. Working and learning from Don
Clifton and Dr Jonathan Hill are highlights from this time.
Marks & Spencer plc, Young Manager – Assistant Manager, 1983 - 1989
Commercial Manager accountable for maximising sales, minimising costs and delivering
brilliant customer service.
Qualifications:
- CIPD: Passed interview stage 2016 and currently pursuing further experience
assessment for Chartered Level Membership with CIPD Memberships
- CMI: Level 7 Executive Diploma in Strategic Management (SCQF Level 11), current
member
- CMI Certificate in Management Consulting Essentials
- McKinsey - INSEAD Leadership in Lean Environments
- LCS: Lean Awareness Level 1a
- StrengthsFinder Coach (The Gallup Organisation)
- Structured Interviewer for Leadership, Management. IT, Programme Management,
Consultant, Analyst, Actuarial and Support roles (The Gallup Organisation)
- Practical Job Analysis and Design (SHL)
- Assessment and Development Centre Design (SHL)
- Competence in Occupational Testing (The British Psychological Society)
- CSYS Biology ●
- 5 Higher: English, Maths, Biology, Chemistry, Geography
- 8 O’Grade
Skills and Interests:
- Speaker and panelist on Employee Engagement at HR Osney Media European
Conferences, Private Corporate Forums and Branding Conferences.
- Conference speaking and sharing best practice – speaker on Branding at IpsosMori
- Motivation theory including Non-violent communication philosophy and techniques
- StandOut2.0 Strengthsbased management methods – Marcus Buckingham
- International Equine Assisted Learning – Authentic Leadership in Action
- Wellbeing, fitness, horse riding, scuba diving – PADI qualified 2013.