Keynote at START Call 2019 in Berlin in early November. Hope you enjoyed the session. Please check out our website apx.ac in case you want to work with us.

1. APX
More than a VC

2. 2
Who we are (and who I am)

3. @joerg
denkwerk
1995
1999
2004
2018

4. Who are we?
4
We are a diverse teamWe are tailormadeWe invest early-stage
We are Europe’s most ambitious early-stage investor, powered by Axel
Springer and Porsche

5. 5
102 Investments and
many more financing rounds
5 years of investing
N26, Zizoo, Careship, Blogfoster…
5 Non Profit Organizations
12 Artists in Residence
We bring learnings
from ASPnP to APX

6. 6
To grow start-ups from good to great:
our tailormade program gives founders
the space to strive, raise follow-on
funding, and have a global impact
What do we
promise?

7. What is our investment focus?
● We look for digital user-centric business models
● We follow an industry agnostic approach
● We invest very early
7
Media
TravelMobility
Lifestyle
Fintech
Health
Care
APX

8. 8
How many investments did
we make?

9. Why you?
Why this?
Why now?
Why APX?
9

10. What is Tailormade?
10

11. We our Team
11
Anne
Events
Bao
Dealflow Gen &
Marketing
Onur
Dealflow &
Selection
Corinne
Program
Maja
Closing & Portfolio
Henric
MD
Joerg
MD
Katy
Brand &
Communication
Melanie
Finance &
Portfolio
Amélie
Community
Sonja
Closing & Portfolio
Tilman
Venture
Development
Yoni
Venture
Development
Robert
Project Mgmt

12. 12
Turning dreams into reality

13. What does success look like?
How do we get there?
13

14. Quantifying and Qualifying your
Dream/ Idea
Hypotheses and Goals
14

15. Operationalizing:
Plan/ Strategy
Execution
Reality & Validation
15

16. Dimensions of Traction
16

17. Dimension Sub-Dimension / Description
From Vision to Product
Long term view, "big" (billion-dollar) vision vs. first product to roll out
(6 months)
Users / Customers
Growth (traffic/users/app downloads/churn/retention); Engagement
(conversion/session length)
Financial Model
How will this make money? Unit economics / margins, Burn rate
(monthly), financial projections, forecasted financing needs
Product Plan & Roadmap
Milestones to product launch (infrastructure, backend, UX/UI, etc.);
new feature launch (UX/UI changes, payment flow, etc.)
Sales / Marketing
Marketing channel launch plan, leads, qualified leads, customers
acquisition cost, etc.
Team Hiring goals and org. structure; key hires; outsourced roles
What are the “readiness” dimensions investors look at?

18. Creating a high
performance and
sustainable organisation
18

19. Freedom, Responsibility
& Accountability:
Empowered by processes, tools, rules,
decision making and agreements
19

20. Clarity & Transparency:
Organizational Level
Team Level
Individual Level
20

21. Granular Failure
vs.
Epic Failure
21

22. 22
Reality Distortion

23. Culture & Values:
“All for one and one for all”
Exclusive Inclusivity
Openness
Respect
Fair vs. correct?
Performance & Results
23

24. 24
Conflict

25. Performance, sharpen
your tools, blend,
balance & mental health
Make it part of daily (work-)life.
25

26. Can this be
systematized?
26

27. Startup Growth Map
Conception - What does success look like? Operations - How do you get there?
Dream & Vision Hypotheses Goals Plan & Strategy Reality & ValidationExecution
Business Idea
Leadership
Team
Product
Marketing/Sales
User/Customers
Technology
Funding
Financial Model

28. Business Idea: Dream & Vision
Questions:
1. What’s the bigger picture of your idea?
2. Where do you want to stand in 5 years?
3. What’s the dream behind your business idea?
4. How is this a billion dollar idea?
Additional Questions:
● ________________________________________________
● ________________________________________________
● ________________________________________________
● ________________________________________________
● ________________________________________________
How prepared are you? How time-sensitive is this topic?
Comments:
● _________________________________________________________________________________________________________
● _________________________________________________________________________________________________________
● _________________________________________________________________________________________________________
● _________________________________________________________________________________________________________
How important is this?
1
(not at all)
5
(highly)
1
(not at all)
5
(highly)
Days Weeks Months Quarters
Example

29. Do it.
29

30. 30
How do you
stay connected
with APX?
Follow us
@joinAPX @joerg
@joinAPX
@apxvoices @joerg
Or email us
hello@apx.ac joerg@apx.ac