You know you should learn how to shoot and edit video but just haven’t tackled it yet. Expand your skillset in this full-day course by learning the ins and outs of creating great video content for social media and web. Led by Adobe Master Trainer Rich Harrington, you’ll learn and practice necessary video skills, shooting with your smartphone, and editing in Adobe Premiere Rush. This preconference course is a beginner, immersive experience combining educational lectures, guided shooting, and editing practice. You will leave having made your first video project. No experience is necessary, but you need to have a mobile device with Premiere Rush installed.

1. © 2019 Adobe. All Rights Reserved.
An Introduction to Shooting and Editing Video for Social Media
Richard Harrington | ThinkTAP

2. Read through while waiting

3. Apps to
Install on Your
Mobile Device
Please install these
applications on your
mobile device to use
during this class.
Premiere Rush
Spark Post Stop Motion Studio
Plotaverse
OPTIONAL
OPTIONAL

7. An Introduction to
Shooting and Editing Video
for Social Media
Richard Harrington

8. Richard Harrington

9. Michael Lewis Joe Pearl

10. Parker Gibbons Mark Mapes

11. Chandra Kompella Jeff Ahlquist

12. DJ Summitt Michelle Gamboa

15. Workshop Objectives

16. Description
You know you should learn how to shoot and edit video but just
haven’t tackled it yet. Expand your skillset in this full-day
course by learning the ins and outs of creating great video
content for social media and web. Led by Adobe Master Trainer
Rich Harrington, you’ll learn and practice necessary video
skills, shooting with your smartphone, and editing in Adobe
Premiere Rush. This preconference course is a beginner,
immersive experience combining educational lectures, guided
shooting, and editing practice. You will leave having made your
first video project. No experience is necessary, but you need to
have a mobile device with Premiere Rush installed.

17. Objectives
In this lab, you'll learn how to:
• Shoot better videos with your smartphone by understanding key
concepts
• Develop an idea and tell a compelling story
• Import and organize your media into Premiere Rush
• Edit footage easily on a mobile device
• Refine color and sound to convey the right mood
• Add transitions, customized titles, and motion graphics to make your
videos stand out
• Share your videos online via YouTube, Facebook, and more

18. Agenda
• 9:00 Class Starts
• 10:30 Snack Break
• 11:00 Brainstorming & Start Production
• 12:00 Lunch (Ends at 1pm)
• 1:00 Room Re-opens
• 2:30 Wrap All Production (Return to Room)

19. Agenda
• 3:15 Snack Break
• 3:30 Session Continues
• 4:15 Show Videos
• 4:45 Prizes
• 5:00 Wrap-up
• Post Open Questions

20. Two Free Classes | http://bit.ly/ttlmax2free

21. Gear Giveaway | http://bit.ly/ttlmax2free

22. Richard
Harrington
I'm a visual storyteller exploring
the fusion of photography and video.
I'm all a husband & father

23. Vital Statistics
• Author 40+ Books
• Author 200+ Video Courses
• Founder of RHED Pixel
• Publisher of Photofocus
• Conference Speaker
• Director
• Photographer

25. linkedin.com/in/richardharrington

26. Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
linkedin.com/in/
richardharrington
Photofocus.com
vimeo.com/rhedpixel

27. – I N D I R A G A N D H I
“There are two kinds of people, those who do the work
and those who take the credit. Try to be in the first group;
there is less competition there.”

28. A Brain Integrated
How I try to serve both halves and put
them to work for creative problem solving

29. The Logical Side
• Project Management Professional
• Business Owner – RHED Pixel & Media Factory
• Technical Consultant – Skylum Software
• Instructor & Lecturer
• Book Publisher
• Website Publisher

30. Past Projects
• Adobe
• America Online
• American Diabetes
Association
• American Israel Public
Affairs Committee
• American Red Cross
• Apple
• Athentech
• CNN
• Department of Veterans
Administration
• Drobo
• Federal Communications
Commission
• Google
• lynda.com
• Major League Baseball
• Microsoft
• Skylum Software
• Smithsonian Institute
• Under Armour
• US Air Force

31. Advisory and Consultant Projects
• Television Networks
• ABC News
• CNN
• Discovery Channel
• Major League Baseball Network
• NASCAR
• Turner Networks
• Technology
• Adobe Creative Cloud
Advisory Board
• Apple
• Athentech
• Pearson Education
• Skylum Software

32. The Creative Side
• Director & Executive Producer
• Photographer
• Film & Video Editor
• Motion Graphics Designer
• Journalist
• Podcaster

44. The Creative Side
• Design
• Creative Writing
• Documentary Storytelling
• Performance
• Inspiration & Motivation
• Emotional Connections

45. 1995

46. Team Up

47. Team Up
• Form groups of 3-4 people
• You will work together to tell a story about Adobe MAX
• If you need help finding a team, let us know
• Pick a team name
• Check over what gear you have
• Take turns trying out the different roles

48. Gear Up

49. Supplemental Gear
• We have gear from partners and my personal equipment
• It needs to be returned before the end of the workshop
• We also have props and supplies so you can work these
into your videos

50. Apps to
Install on Your
Mobile Device
Please install these
applications on your
mobile device to use
during this class.
Premiere Rush
Spark Post Stop Motion Studio
Plotaverse
OPTIONAL
OPTIONAL

52. Shoot better videos with your smartphone

53. Six Tips for Better Images

58. Four Things to Help You Improve

62. Composition Secrets

67. RULE OF THIRDS

71. The 180˚ Rule

72. Camera movement

73. DOLLY

74. ZOOM

75. PAN

76. TILT

77. FOLLOW

78. Release Forms

79. Release Forms
• Get the right form
• Work with a lawyer
• Ensure you have written permission
• Always get hard copies
• Appearance releases
• Location releases

80. Release Forms
• Other Rights Issues
• Artwork
• Sculptures
• Architecture
• Likeness

81. Release Apps
• ASMP Releases
• Easy Release
• iD RELEASE
• iRelease

82. Proper Planning is Essential

83. Written Treatment

84. An archaeological site is encamped outside the entrance of a cave. A team of
archaeologists is spread throughout the camp. Hearing shouts from inside the cave, the
men come running in. A group of men are hunched over digging into the side of the cave
wall. Breaking a large hole through the side of the wall, a jar can be seen in the middle of
the floor in another chamber. Moving inside, a man in the center of the group slowly and
carefully removes two documents. All the men peer over the man’s shoulder in eager
anticipation.

85. Their eyes light up and cheers echo in unison around the cave walls. The two documents
are part of the Dead Sea Scrolls. The man in the center stands up and faces the men
holding the two Dead Sea Scrolls with a grin. Dr. Jones places his fedora on his head with
a look of satisfaction. The men congratulate him, slapping him on the back. He holds the
scrolls up to a lamp to examine them. One of the scrolls is composed of heavily oxidized
copper. Because of their age they are too brittle to unroll.

86. Jones looks up as a tremor can be faintly felt throughout the cave. A man shouts to him
exclaiming it appears they have unwanted visitors. The men rush outside as the sounds
can now be heard as helicopter blades. A storm has moved in with large waves crashing
close to the site blowing tents and equipment. The men look in the direction of the sound
of the helicopter as a heavy downpour of rain drenches them. Lights can be seen from the
sky as the men scatter, chasing after equipment.

87. Jones carefully takes the scrolls and wraps them under a piece of tent fragment. Looking
up he recognizes an American helicopter. He yells above the wind and rain saying it’s one
of ours as bullets ricochet off of the descending helicopter. He tells them to hold their fire
as an explosion hits the camp and he realizes they are not alone. Following the shots and
explosives, he looks up and recognizes Bedouins and Nomadic Arabs on the edge of the
cliff. The helicopter pulls up and turns around preparing to make another pass.

88. The site is a scene of chaos amidst the storm and explosions hitting the men heavily. The
archaeological team is slaughtered, picked off one by one. The helicopter comes around
but the winds increase making it difficult to maneuver. The helicopter heads in the
direction of the Bedouins and fires a succession of missiles, causing massive destruction
among the cliff tops. The Bedouins are overlooking the cave entrance, causing the
explosions to create an avalanche of rock and large debris that showers onto the men in
the camp, covering what is left of the site.

89. Jones and three men are able to find shelter, hugging the front of the rocky walls. The
mass of the explosions have quelled the opposition, and the helicopter hovers, shakily
scanning for survivors of the archaeological team. Jones and the men move from the
shelter and wave their arms in the direction of the helicopter. The helicopter sees their
location and slowly descends, the wind and rain battering its sides. The first man attempts
to climb aboard as the helicopter touches the ground. Jones assists the other two men
who are injured as they try to board the helicopter.

90. Storyboard

107. How it turned out

109. Case Study | Social Learning

128. Meet Premiere Rush

129. Premiere Rush
• Works on
• Mac
• PC
• iOS
• Android

130. Check out the Quick Reference Guide

131. Short Walkthrough

133. Schedule
• 11:00 Brainstorming & Start Production
• 12:00 Lunch (Ends at 1pm)
• 1:00 Room Re-opens
• 2:30 Wrap All Production (Return to Room)

134. Editing Time

135. Make Your Message Stick

136. Make Your Message Stick
• Limit the number of points made in a video.
• Three or less is a good target.
• One primary message is the ideal.
• Think about what you want the audience to remember
about the video.

137. Make Your Message Stick
• How many times did you say the targeted message?
• Always have a call to action.
• Tell the viewer what you want them to do next.
• Never ask them to do more than two things.
• Use an emotional appeal whenever possible.
• Video is a medium that works best with clear and simple
messages that go for an emotional reaction in the
viewer.

138. Your Video Can Always
Be Shorter

139. Keep it Short
• I have never met a video that wouldn’t benefit from some
editing.
• The whole purpose of video is to compress time and
distill a message to its essence.
• It is important that you refine a project by continuing to
strip away its unneeded parts.
• Rarely have I heard an audience complain that a video
was too short.

140. Keep it Short
• There is a reason to edit and it becomes increasingly
clear when you actually watch people as they watch your
project.
• Do your best to strip a project down to its essence and
only add what is needed.
• When in doubt… cut it out.

141. Music Rights
DON’T VIOLATE COPYRIGHT

142. Music Rights
• Rush includes a small music library
• You DO NOT likely qualify for Fair Use
• Many affordable services for stock music
• Soundstripe
• PremiumBeat
• Check Creative Commons
• digg.CCMixter.org
• DO NOT STEAL FROM FELLOW ARTISTS

143. Additional Tips

144. Time to Edit

145. Time to Edit
• Work as a team
• Raise your hand when you have questions
(our experts are standing by)
•

146. Time to Edit
• 3:15 Snack Break
• 3:30 Session Continues
• 4:15 Upload Video
• 4:30 Show Videos
• 4:45 Prizes
• 5:00 Wrap-up

147. Two Free Classes | http://bit.ly/ttlmax2free

148. Gear Giveaway | http://bit.ly/ttlmax2free

150. Gear Giveaway | http://bit.ly/ttlmax2free

152. Avoiding Oversharing
• Discuss with your spouse or partner
• Balance personal views with client relationships
• Consider using multiple accounts
• Social media addiction
• Confidentiality/privacy concerns
• Nothing is private online

154. NEEDY

155. FIGHTER

156. FULL OF IT

157. UNTRUSTWORTHY

158. MANIPULATING

159. Reality Check

160. Social Media Reality Check
• Likes don’t matter
• Relationships DO
• Views don’t matter
• Actions DO
• Audience size doesn’t matter
• Engagement DOES

162. There’s always somebody willing to work for less than you.

163. There’s always somebody who has more talent than you.

164. There’s always somebody who’s smarter than you.

165. There’s nobody out there who is exactly like you.

166. When they can, people choose to do business with people
they like and respect.

167. Be real… Be nice… Be you...

168. PRIZE
TIME

170. Fill out the survey

171. © 2019 Adobe. All Rights Reserved.
Take the SESSION SURVEY on the MAX mobile app
…for your chance to WIN one
of these e-books from Adobe
Press
Every survey you submit enters your
name to win the daily grand prize:
ViewSonic VP2785-2K 27” monitor

172. Fill out the survey

173. Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
linkedin.com/in/
richardharrington
Photofocus.com
vimeo.com/rhedpixel

175. © 2019 Adobe. All Rights Reserved.
An Introduction to Shooting and Editing Video for Social Media
Richard Harrington | ThinkTAP