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Content management

  1. Content ManagementContent Management Rajendra Babu H Asst. Professor Dept. of Studies and Research in LIS Tumkur University, Tumkur, India
  2. What is Content?  Content is, in essence, any type or 'unit' of digital information. It can be text, images, graphics, video, sound, documents, records etc - or in other words - anything that is likely to be managed in an electronic format.  Many enterprises turn to content technologies to drive productivity around information.  Content management applications collectively cover the entire content life cycle: from content concept through creation, to presentation, to retrieval, to archiving and disposal. It is one of an enterprise's most valuable corporate assets - its content.
  3. Definitions of Content  Something that is contained  Something that is to be expressed through some medium, as speech, writing, or any of various arts: a poetic form or any other means.  Content is the intellectual capital of an organization. Content is the information contained in, for example, a product brochure, a user manual, a web site, a Braille menu, or one of many other Information + Product types.  Content, stated as simply as possible, is information put to use.  Information is put to use when it is packaged and presented (published) for a specific purpose.
  4. Where It (content) Resides?  Distributed across the intranet  Individual desktops  Division/ dept. , websites  Company websites – external, internal  Servers: Database, E-mail, Library and so on
  5. What is Content Management? Management of the content is, by combining rules, process and/or workflows in such a way that its electronic storage is deemed to be 'managed' rather than 'un-managed‘.  Content creation, capturing, publishing organization and storage  Search, retrieval and delivery  Preservation  Rights management  Version control  Administration  Integration with external content  Integration with other applications
  6. Enterprise Content Management Enterprise Content Management extends the concept to interactive or transactional content used in a Web Application, such as eCommerce, and to several related management problems, such as document Management, Records Management, and Digital Asset Management.
  7. External Content Internal Content Legacy Content Select Download Link Host Create Capture Publish Extract Convert Host Quality Control Integrity Sanitization Monitor Usage Maintenance Preservation Security Access Content Repository Organisation Search/ Retrieval Content Management: Components
  8. Characteristics of CMSs and KMS's  Daily work depends on granular snippets of knowledge.  Knowledge has a shelf life.  People don’t (and won’t) take the time to document what they know.  Expertise is distributed.  KM Module Explicit Knowledge Process Technology People Tacit Knowledge
  9. Why Content Management? According to the Content Managers, the companies started their content management projects with the following goals:  Reuse of content  Faster production of content and shorter time to web  Integration of different internal information services /sources  Improvement of enterprise and customer communication  Integration of external information and content  Use possibilities of multi channeling
  10. Content management is an inherently collaborative process. It often consists of the following basic roles and responsibilities:  Creator  Editor  Publisher  Administrator  Consumer, viewer
  11. Content Types  Structured/ unstructured  Source documents with/ without metadata  Metadata with/ without source document  Free/ fee based  Internal/ external
  12. Unstructured Content  e-mails,  memos,  notes from call centers and support operations,  news,  user groups,  chats,  reports,  letters,  surveys,  white papers,  marketing material,  research, presentations; and  Web pages.
  13. Content: Formats  Text (HTML,ASCII)  Binary objects (software)  Graphics  Images  WYSIWYG documents  PDF  Multimedia presentations  Digital audio, video  More bandwidth - more media rich content
  14. Poor Content Management: Consequences  Do not know what exists  Do not know where something exists  Lack of confidence in available data – enough contextual information not available  Too much of information  Poor productivity
  15. The management of unstructured data is a very large problem. According to projections from Gartner, white- collar workers will spend anywhere from 30% to 40% of their time this year managing documents, up from 20% of their time.
  16. How to resolve Unstructured Content Issues  Raising Awareness  The Need for Better Searches  Adding Context to Search or social search  Beyond Search: Classification and Taxonomy  Content Intelligence:Toward a Solution  Killer Applications for Content Intelligence  Enterprise Metadata Taxonomy and Ontology Management  Information-Centric Infrastructures
  17. Seven Stages in content lifecycle is a complex process and is best understood by breaking it down into the major stages or phases involved in managing the content.  OrganizationOrganization  WorkflowWorkflow  CreationCreation  RepositoryRepository  VersioningVersioning  PublishingPublishing  ArchivesArchives
  18. Hype Cycle for Content Management Hanns Köhler-Krüner Research Director at Gartner
  19. Web Evolution
  20. Web Content Management  In the WCMS marketplace, there are typically two types of approach to managing the content areas within a web page.  The first – and one used by most of the solutions that target the small to mid sized market place – is to create ‘unstructured content areas’ within a predefined template that users can populate with information.  The second – and one used by most of the mid to enterprise level solutions – is to create ‘structured content areas’ within a predefined template (often referred to as content objects) that have predefined locations within the overall page template – which users can populate with content.
  21. Trends in CM  Enterprise Metadata Taxonomy and Ontology Management  Information-Centric Infrastructures  Video CM and Search  Federated Search  Ebsco Discovery tool  Cloud services  SaaS - Enterprise Content Management  reduces the upfront costs, complexity and resource requirements normally associated with purchasing and implementing ECM solutions.  SaaS is an evolution of the application service provider (ASP) or hosted model.  User-Generated Content  Open-Source Content Management
  22. Role of Libraries/Librarians  Lead in using Internet, web surfing and Internet training  Extend the reach of library catalogs  Increasingly sophisticated library websites  Static to dynamic websites  Subject gateways  Bring external content to the intranet desktop  Databases, e-journals, e-books, software, free content
  23. Role of Libraries/Librarians  Expertise in metadata handling  Knowledge representation and organization  Classification,Thesauri  Increasingly called upon to participate/ handle internal content management  How Libraries can contribute?
  24. According to the Content Managers, the companies started their content management projects with the following goals:  reuse of content => No  faster production of content & shorter time to web => No  integration of different internal information services (Enterprise Application Integration) => No  improvement of enterprise and customer communication => ??  integration of external information and content (Content Syndication) =>Yes  use possibilities of multi channeling =>Yes
  25. Content Management Challenges  Develop a centrally controlled, distributed content management system  Integrate internal and external information  Organize the content for efficient information access  Provide context for searching and search results  Bring uniformity and consistency in content authoring, publishing and presentation  Provide personalized services
  26. Trends in Content Management Content management (web based) markets at $372 million in 2007 are anticipated to reach $2 billion by 2014. Market growth is a direct result of movements to leverage the Internet as a channel.
  27. According to market-research firm IDC, in the case of the Web alone, more than 2 billion new Web pages have been created since Internet is been advent, with an additional 200 million new pages being added every month, according to market-research firm IDC. Trends in Content Management Continued….
  28. Merrill Lynch estimates that more than 85% of all business information exists as unstructured data.The management of unstructured data is recognized as one of the major unsolved problems in the information technology (IT) industry, the main reason being that the tools and techniques that have proved so successful transforming structured data into business intelligence and actionable information simply don't work when it comes to unstructured data. Trends in Content Management Continued….
  29. To Conclude Are “Content“-related problems solved? According to Content Managers ...  29% the Content Management Problems of the companies are not solved  36% the companies are working to solve the Content Management Problems  35% the Content Management Problems of the companies are solved
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