What is Content?
Content is, in essence, any type or 'unit' of digital
information. It can be text, images, graphics, video,
sound, documents, records etc - or in other words -
anything that is likely to be managed in an electronic
Many enterprises turn to content technologies to drive
productivity around information.
Content management applications collectively cover the
entire content life cycle: from content concept through
creation, to presentation, to retrieval, to archiving and
disposal. It is one of an enterprise's most valuable
corporate assets - its content.
Definitions of Content
Something that is contained
Something that is to be expressed through some medium, as
speech, writing, or any of various arts: a poetic form or any
Content is the intellectual capital of an organization. Content
is the information contained in, for example, a product
brochure, a user manual, a web site, a Braille menu, or one of
many other Information + Product types.
Content, stated as simply as possible, is information put to use.
Information is put to use when it is packaged and presented
(published) for a specific purpose.
Where It (content)
Distributed across the intranet
Division/ dept. , websites
Company websites – external, internal
Servers: Database, E-mail, Library and so on
What is Content Management?
Management of the
content is, by
workflows in such
a way that its
is deemed to be
Content creation, capturing,
organization and storage
Search, retrieval and delivery
Integration with external content
Integration with other applications
Enterprise Content Management
Enterprise Content Management extends the concept to
interactive or transactional content used in a Web
Application, such as eCommerce, and to several related
management problems, such as document Management,
Records Management, and Digital Asset Management.
Characteristics of CMSs and KMS's
Daily work depends on granular snippets of knowledge.
Knowledge has a shelf life.
People don’t (and won’t) take the time to document what
Expertise is distributed.
Why Content Management?
According to the Content Managers, the companies started their
content management projects with the following goals:
Reuse of content
Faster production of content and shorter time to web
Integration of different internal information services /sources
Improvement of enterprise and customer communication
Integration of external information and content
Use possibilities of multi channeling
Content management is an
inherently collaborative process.
It often consists of the
following basic roles and
Source documents with/ without metadata
Metadata with/ without source document
Free/ fee based
notes from call centers and support operations,
research, presentations; and
Binary objects (software)
Digital audio, video
More bandwidth - more media rich content
Poor Content Management: Consequences
Do not know what exists
Do not know where something exists
Lack of confidence in available data – enough contextual
information not available
Too much of information
The management of unstructured
data is a very large problem.
According to projections from
Gartner, white- collar workers will
spend anywhere from 30% to 40%
of their time this year managing
documents, up from 20% of their
How to resolve Unstructured Content Issues
The Need for Better Searches
Adding Context to Search or social search
Beyond Search: Classification and Taxonomy
Content Intelligence:Toward a Solution
Killer Applications for Content Intelligence
Enterprise Metadata Taxonomy and Ontology
Seven Stages in content lifecycle
is a complex process and is best understood by breaking it down into
the major stages or phases involved in managing the content.
Hype Cycle for Content Management
Research Director at
Web Content Management
In the WCMS marketplace, there are typically two types
of approach to managing the content areas within a web
The first – and one used by most of the solutions that
target the small to mid sized market place – is to create
‘unstructured content areas’ within a predefined
template that users can populate with information.
The second – and one used by most of the mid to
enterprise level solutions – is to create ‘structured
content areas’ within a predefined template (often
referred to as content objects) that have predefined
locations within the overall page template – which users
can populate with content.
Trends in CM
Enterprise Metadata Taxonomy and Ontology Management
Video CM and Search
Ebsco Discovery tool
SaaS - Enterprise Content Management
reduces the upfront costs, complexity and resource requirements
normally associated with purchasing and implementing ECM solutions.
SaaS is an evolution of the application service provider (ASP) or hosted
Open-Source Content Management
Role of Libraries/Librarians
Lead in using Internet, web surfing and Internet
Extend the reach of library catalogs
Increasingly sophisticated library websites
Static to dynamic websites
Bring external content to the intranet desktop
Databases, e-journals, e-books, software, free content
Role of Libraries/Librarians
Expertise in metadata handling
Knowledge representation and organization
Increasingly called upon to participate/ handle internal
How Libraries can contribute?
According to the Content Managers, the companies
started their content management projects with the
reuse of content => No
faster production of content & shorter time to web => No
integration of different internal information services
(Enterprise Application Integration) => No
improvement of enterprise and customer communication => ??
integration of external information and content (Content
use possibilities of multi channeling =>Yes
Content Management Challenges
Develop a centrally controlled, distributed content
Integrate internal and external information
Organize the content for efficient information access
Provide context for searching and search results
Bring uniformity and consistency in content
authoring, publishing and presentation
Provide personalized services
Trends in Content Management
Content management (web based) markets at
$372 million in 2007 are anticipated to reach $2
billion by 2014. Market growth is a direct result of
movements to leverage the Internet as a channel.
According to market-research firm IDC, in the
case of the Web alone, more than 2 billion new
Web pages have been created since Internet is
been advent, with an additional 200 million
new pages being added every month, according
to market-research firm IDC.
Trends in Content Management Continued….
Merrill Lynch estimates that more than 85% of
all business information exists as unstructured
data.The management of unstructured data is
recognized as one of the major unsolved
problems in the information technology (IT)
industry, the main reason being that the tools
and techniques that have proved so successful
transforming structured data into business
intelligence and actionable information simply
don't work when it comes to unstructured data.
Trends in Content Management Continued….
Are “Content“-related problems solved?
According to Content Managers ...
29% the Content Management Problems of the
companies are not solved
36% the companies are working to solve the Content
35% the Content Management Problems of the
companies are solved