1. From Guest to Membership
Great Club Meetings
Glenn Walker DTM

2. Membership Recruiting
 Why do we do it?
 Who’s job is it?
 How do we make it happen?

3. Why do we do it?
 Why Customers (Members) Leave …
 They die 1%
 They move away 3%
 Their favorite salesperson leaves 5%
 The price is too high 9%
 The quality of product is low 14%
 Indifferent customer service 68%

4. The Facts
 A club needs 20 to 30 people to run
efficiently.
 Members leave for a variety of reasons.
 Expect 20-30 percent attrition annually
 Reduce the reasons you can control
Have a plan for replacing
those that leave!

5. PLANNING FOR
MEMBERSHIP GROWTH
Seems like a big job ….

6. Set Realistic Goals
 Distinguished Club Program
 4 New Members
 4 More New Members
 Set a realistic goal.
 Do just what the DCP suggests
 Or, what is realistic
for your club.

7. Doing the Math
 Club Goal – 1 New Member / Month
 Assume 25% success rate at recruiting
 Operational 10 months of the year.
 10 new members means 40 guests
 Or, 4 guests per month

8. Who’s job is it?
 Is it the V.P.
Membership’s job?
 Is the executive’s
job?
 It is every
members job!!!

9. V.P. Membership’s Role
 Like a Sales Manager
 Trains the sales staff.
 Develops resources to aid in selling.
 Motivates the staff.
 Helps with closing the sale.

10. Training Your Members
 Make sure they understand the need.
 Help the members to overcome fears.
 Knowledge is not a barrier.
 What they know is enough.
 Teach them to “communicate their belief” in the
Toastmasters Program
 Use tools available.
 “Finding New Members For Your Club”
from the Successful Club Series
 Others …

12. Give Them Resources
 Members will feel more comfortable if
they have tools to help them.
 Promotional tools.
 Posters.
 Business cards.
 Web Site
 Recruiting tools.
 Invitations.
 Brochures.
 Guest Kits.
 Other Ideas …

13. Motivating Your Recruiters
 Have a contest
 Timing is important.
 September and January good target
times.
 Keep the length of the contest reasonable
(6 – 8 weeks).
 Have worthwhile incentives
 Ideas …
 Formally recognize active participants.
 Formally recognize the winners.

14. WE ARE IN BIG TROUBLE.
WHAT DO WE DO?
OK. We are doing all that, but it is not enough …

15. Roll Up Your Sleeves!
 Strike a membership building team.
 VP Membership Chair
 VP Public Relations
 VP Education
 2 or 3 Interested / Veteran members.
 Hold regular planning / execution meetings.
 Coordinate and attack the problem.
 Don’t be Proud - Ask for help from District
 Get in touch with Area Director.
 They can help you to access resources from District.

16. Important Points
 Educate your members.
 Give them tools to work with.
 Motivate them.
 Enjoy the results!

17. Resources
 Toastmasters International
 http://www.toastmasters.org/Members
/MembershipBuilding.aspx
 District 42
 http://www.d42.org
 Presentation Materials
 http://sdrv.ms/MiEkZ1