3. 3
Creativity is not limited to art.
Creative actions can be applied in any
situation to discover fresh approaches, foster
environments conducive to creativity, and
develop innovative ways of doing things
4. A very progressive client wants you to create an event
“The theme is centred on Being Human in a world
increasingly defined by new technology and the major
social issues of our time. It is about creating an
experience that helps the attendees develop
understanding, as well feeling empowered, with a
willingness to embrace the opportunities available with
a sense of optimism”
5. You will work together at your table to develop a one
minute pitch.
The pitch should supported by a rough sketch that
brings the concept to life. The client has provided you
with a set of cards that contain some of the issues they
have been thinking about which you can use as part of
your rough sketch.
The client sees this as a starting point, not the end
product. They believe your combined skills and
experience can create something truly memorable so
they want you to unleash your creative minds.
The client also knows that too much time doesn’t
always enhance creativity so you have 20 minutes.
6.
7.
8. How do you grasp the opportunity?
Find those forward
thinkers
Challenge your
stakeholders
Work across the
ecosystem
Get Moving