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Top 10 ways that your website is 
wrecking your lead generation efforts
#1 Weak value proposition 
Strong value propositions are the #1 conversion factor 
that a business can control
Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. 
#2 Not mobile ...
#3 Using image sliders 
Multiple messages delivered via an image slider means less 
than 1% conversion. Use 1 message per ...
#4 Poor use of color 
85% of purchasing decisions are based on color. Have a 
strategy. Use a contrasting color for call-t...
#5 Using generic images 
Authentic images supporting your value proposition drive 
conversions.
#6 Wrong fonts and sizes 
San serif for body with 16 point minimum font size. Keep to 
two font types.
#7 No call to action above the fold 
You need a call-to-action to get a conversion. Make sure that 
they see it without sc...
#8 Not following usage patterns 
Don’t get creative with navigation. Use the F pattern to guide 
your content.
#9 No proof points or boosters 
Customer images with quotes, titles and companies are 
great. Showing big brands helps wit...
#10 No use of video 
YouTube is the second biggest search engine. Video can 
increase conversion 80%. Think customer inter...
GET MARKETING HELP ! 
! 
Virtual marketers starting at $99 per 
month 
! 
You focus on the big picture. We’ll 
get your ma...
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Top 10 website mistakes that are wrecking your lead generation efforts

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This is a summary of our post "10 ways your web designer is wrecking your online marketing strategy:. http://www.revenizer.com/10-ways-web-designer-wrecking-online-marketing-strategy/

Publicada em: Marketing
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Top 10 website mistakes that are wrecking your lead generation efforts

  1. 1. Top 10 ways that your website is wrecking your lead generation efforts
  2. 2. #1 Weak value proposition Strong value propositions are the #1 conversion factor that a business can control
  3. 3. Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. #2 Not mobile friendly Mobile will be the #1 web access platform by the end of 2015
  4. 4. #3 Using image sliders Multiple messages delivered via an image slider means less than 1% conversion. Use 1 message per page with hero shot.
  5. 5. #4 Poor use of color 85% of purchasing decisions are based on color. Have a strategy. Use a contrasting color for call-to-action buttons.
  6. 6. #5 Using generic images Authentic images supporting your value proposition drive conversions.
  7. 7. #6 Wrong fonts and sizes San serif for body with 16 point minimum font size. Keep to two font types.
  8. 8. #7 No call to action above the fold You need a call-to-action to get a conversion. Make sure that they see it without scrolling.
  9. 9. #8 Not following usage patterns Don’t get creative with navigation. Use the F pattern to guide your content.
  10. 10. #9 No proof points or boosters Customer images with quotes, titles and companies are great. Showing big brands helps with credibility.
  11. 11. #10 No use of video YouTube is the second biggest search engine. Video can increase conversion 80%. Think customer interview.
  12. 12. GET MARKETING HELP ! ! Virtual marketers starting at $99 per month ! You focus on the big picture. We’ll get your marketing humming ! Backed by our “Go Big” 14 day money back guarantee www.revenizer.com

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