Growing your business means that you need to focus your marketing efforts in the right areas. Getting the foundation right is important also. This checklist prioritizes the activities and then gives you a checklist to work through. Need help? Check out our virtual marketing programs at www.revenizer.com. Plans start at $99.

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Activity Reasoning
Digital Strategy Prioritization
Companies with a blog that post once per month get 55% more leads
that those that don't. Created content can be repurposed across social
channels and through email campaigns.
Social media marketing allows you to amplify your content and distribute
in different ways from tweets through to images and infographics.
Listing management, social advertising and retargeting offer low cost
opportunities to drive traffic through value proposition and website
usability / conversion issues need to be addressed first
Personas"
Segmentation"
Unique value
Search optimization"
Usability / Conversion
Content curation and creation
Email marketing"
Relationship management
Social media marketing
Systems"
Measurement
Advertising"
Promotion
The #1 factor in driving conversions is the strength of your value
proposition for your target segment.
Visitors that find your site via organic search convert at 8x the rate of
visitors attracted by advertising. Worth focus but organic search is a
longer term process. Small changes to a website can result in double or
triple digit improvements in conversion.
Email generates the highest return of all channels - 4,300%. Managing
prospect relationships in a systematic way increases lead volume and
conversion.
Marketing systems are important but they can be improved over time
starting with basic tools and manual processes
Priority
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2. Ideal customer profiles created"
"
Segment attractiveness validated"
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Value proposition developed and tested"
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Messaging hierarchy created"
"""
Target keyword list created"
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On page optimization"
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Inbound link strategy"
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Usability and conversion best practices
implemented"
"""
Top 3 themes defined"
"
Curation sources identified"
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Content marketing calendar created
List growth strategies created"
"
Email best practices implemented "
"""
Reach growth strategies created"
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Profile creation best practices implemented for priority channels"
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Monitoring / Publishing systems created"
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Systems fit based on marketing system maturity "
"
Testing strategy in place"
"""
Retargeting"
"
Social advertising"
"
PPC
1. Branding and messaging
Check List for Discovery Call
2. Search, usability and conversion
3. Content curation and creation
4. Email marketing + CRM
5. Social media marketing
6. Systems and measurement
7. Advertising and promotion
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