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FORM
Future of Reality Map
You are reading this
because
• You have vision and pattern recognition skills
• You know that we’re entering a unique moment in history
• We believe such moments require clear thought,
language and action
Background: 10
years ago a group of
60 met at Stanford
Research International
(SRI)to write a
Metaverse Roadmap
This was our 2006 thesis
We forecast 9 areas
We forecast convergent fields
10 years later it’s time…
2016: Something Special is
Happening
The signs are everywhere
What do these companies see?
Ages of exploration need
maps to show “what is”
Ambassadors, Hans Holbein 1533
Second Life circa 2005
The real and virtual are
merging at an accelerating rate
Creating a struggle to control…Rocks at
Identity =
Who I am
Facebook Oculus etc.
Map =
Where I am
Simulation / Cloud
Amazon, Google,
Microsoft
Lens =
How I see
HTC, Hololens, Oculus
What’s at Stake?
Kevin Kelly WIRED May 2016
What is a Map of Reality?
A Guide to …
New Worlds
Existing World New realities
We must visualize to understand
Beyond “Virtual Reality” - we can change
“Reality”
What is Reality Design?
Reality Design Case Study
Client: Simplygon
Start Date: May 15, 2016
Start Reality: Simplygon is an niche optimization tool for stable games’ market
Reality Desired: “Simplygon is a Holy-Grail for exploding VR Market”
1. Scripted Mkt Entry: VIP
Skylounge at E3 (June)
2. Placed Anchor Headline
“Simplygon = VR Holy Grail” (August)
3. Release, Tell, Repeat
(October)
A) Product
B) Press
C) People / Network
Project Components
Item Author(s) Deliverable Due Date
PATTERN5 Network RS 60+ members 10/18/2016
How we got here: 1 Page
Timeline
Draft in deck: Group edit in
Google Sheets
Final Infographic based on Google Sheet 11/6
Large Deck and Overall
Hypothesis
RS - now Group
First draft: We are remaking the world in
our image. It’s a battle for “land” and
“identity”.
Hypotheses for each Category
(how this field should function in
the future)
Group 11/11
Categories and Frameworks 16 Lead Editors
1.5 page state of the market description
(see template for sample questions)
1 page visualization of market
11/11
Single Statement of Importance
of NOW
Group VR in Context 11/11
3 Page Description of 2016 Group VR in Context 11/11
Holy Grails Group 3 Page document 11/11
PATERN5 Networks / Tools and Channels
Item Manager Function User Name Password Issue
Slack RS
Contains
superset of Info?
reubstock@gmail
.com
silicon6 Do people read?
Google Suite RS, FD
Doc
Management
VR in Context
Medium Rob Crasco Message
medium.com/
@thepattern5
Facebook
Group
Rob Crasco
Twitter Rob Crasco @thepattern5 silicon6
Twitter List Rob Crasco
Linkedin Group
Add User Acquisition (w/ Olaf) and Blair
and Ryan Bell
VR/ AR Market - Current
State
FORM - the Future of Reality Map Project -
FORM - the Future of Reality Map Project -
FORM - the Future of Reality Map Project -
FORM - the Future of Reality Map Project -
FORM - the Future of Reality Map Project -
FORM - the Future of Reality Map Project -

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FORM - the Future of Reality Map Project -

  • 1. Privileged and confidential - not for release until 1/1/2017 FORM Future of Reality Map
  • 2. You are reading this because • You have vision and pattern recognition skills • You know that we’re entering a unique moment in history • We believe such moments require clear thought, language and action
  • 3. Background: 10 years ago a group of 60 met at Stanford Research International (SRI)to write a Metaverse Roadmap
  • 4. This was our 2006 thesis
  • 7. 10 years later it’s time…
  • 8. 2016: Something Special is Happening
  • 9. The signs are everywhere
  • 10. What do these companies see?
  • 11. Ages of exploration need maps to show “what is” Ambassadors, Hans Holbein 1533 Second Life circa 2005
  • 12. The real and virtual are merging at an accelerating rate
  • 13. Creating a struggle to control…Rocks at Identity = Who I am Facebook Oculus etc. Map = Where I am Simulation / Cloud Amazon, Google, Microsoft Lens = How I see HTC, Hololens, Oculus
  • 14. What’s at Stake? Kevin Kelly WIRED May 2016
  • 15. What is a Map of Reality? A Guide to … New Worlds Existing World New realities
  • 16. We must visualize to understand
  • 17. Beyond “Virtual Reality” - we can change “Reality”
  • 18. What is Reality Design?
  • 19. Reality Design Case Study Client: Simplygon Start Date: May 15, 2016 Start Reality: Simplygon is an niche optimization tool for stable games’ market Reality Desired: “Simplygon is a Holy-Grail for exploding VR Market” 1. Scripted Mkt Entry: VIP Skylounge at E3 (June) 2. Placed Anchor Headline “Simplygon = VR Holy Grail” (August) 3. Release, Tell, Repeat (October) A) Product B) Press C) People / Network
  • 20. Project Components Item Author(s) Deliverable Due Date PATTERN5 Network RS 60+ members 10/18/2016 How we got here: 1 Page Timeline Draft in deck: Group edit in Google Sheets Final Infographic based on Google Sheet 11/6 Large Deck and Overall Hypothesis RS - now Group First draft: We are remaking the world in our image. It’s a battle for “land” and “identity”. Hypotheses for each Category (how this field should function in the future) Group 11/11 Categories and Frameworks 16 Lead Editors 1.5 page state of the market description (see template for sample questions) 1 page visualization of market 11/11 Single Statement of Importance of NOW Group VR in Context 11/11 3 Page Description of 2016 Group VR in Context 11/11 Holy Grails Group 3 Page document 11/11
  • 21. PATERN5 Networks / Tools and Channels Item Manager Function User Name Password Issue Slack RS Contains superset of Info? reubstock@gmail .com silicon6 Do people read? Google Suite RS, FD Doc Management VR in Context Medium Rob Crasco Message medium.com/ @thepattern5 Facebook Group Rob Crasco Twitter Rob Crasco @thepattern5 silicon6 Twitter List Rob Crasco Linkedin Group Add User Acquisition (w/ Olaf) and Blair and Ryan Bell
  • 22. VR/ AR Market - Current State