1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in
relation to benefits
(promotion, extension of
income & outlets, synergy
opportunities and strategies
used by producers to benefit
label and artist)
Provide any research evidence you can find that supports explanations of benefits for artist, record
label and audience
Promotional A music video can promote an
artist or band as it can bring out
their personality and helps get
them noticed. An artist can
promote his or her ideas or
beliefs through a music video
which provide a chance to view
the artist from different view
point.
As you can see youtube is one of the best ways to get music out there as it is free advertisment and
can be seen by millions and even billions of people.
Extension of
income
Creating a music video can
increase an artists or

2. Music Video Purposes Analysis
bandsincome because it helps
get the song out there through
the use of websites such as
YouTube and TV programmes
like MTV. Although viewing the
video on YouTube is free artist
hope that viewing the video
and liking the song will increase
the sales.
Extension of
outlets
YouTube and other websites
like vimeo can be used to
promote their music, in the
videos they can often put links
to their social network sites to
help further promote their past
and upcoming work.
When watching the videos of the song on youtube it gives you the
offer to buy the track or album online with a link next to it. With the option to buy from 3 places,
google play itunes or emusic.
Synergy When the artist or band
perform at concerts and
festivals they often sell
merchandise such as tshirts and
hoodies and more.
Benefits of selling merchandise

3. Music Video Purposes Analysis
festivals and concerts are that it can be used gto promote future and up coming gigs on some
tshirtsthat have all the concert dates on the back or front of the tshirts. It also provides additional
income to the bands profits.
Producers
strategies
The producers two main
stratergies are to promote the
music videos through posting
them on youtube and
facebook, although using
twitter to post is becoming
more and more popular.
Advantages from using youtube
is that it can be used to
promote other songs and
videos from the suggested
video link at the side of videos.