How to keep_your_lists_clean_and_improve_deliverability
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How to Keep Your Lists Clean and Improve Deliverability Ideally, your email list would be populated exclusively with the email addresses of people who are actively engaged with your brand and want to receive your emails. However, this is impossible to achieve if your list is comprised of invalid, unverified email addresses. Mistakes happen, people mistype email addresses. But this can lead to increased bounces, which can have a tremendous impact on your deliverability. Mailbox providers monitor the addresses to which you are sending and will filter or ultimately block your mail if you send to invalid addresses and experience high bounce rates. So what can you do to ensure you maintain a high quality list and inbox placement? In this webinar, you will learn: • The importance of maintaining a clean and validated subscriber list • How to monitor your unknown user rates to gauge your list quality • Why cleaning your list at point of capture can have a big impact on deliverability • How Real-Time Email Validation can help ensure you send only to verified subscribers and beat the bounce for good
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How to keep_your_lists_clean_and_improve_deliverability
- 1. How to Keep Your Lists Clean and Improve Deliverability
- 2. Today’s Agenda • Benefits of Maintaining a Validated List • List Cleaning at Point of Capture • How to Monitor Unknown User Rates • Email Verification in Web Forms & in Lists • Our Solution & Next Steps • Q & A
- 3. Today’s Speakers Joanna Roberts Sr. Product Marketing Manager Email Optimization Return Path Matt McFee Founding Partner BriteVerify Sean Wirt Innovation Strategist Return Path
- 4. 15+ Years of Experience • 450+ dedicated professionals • 14 offices in 7 countries worldwide • Backed by Union Square Ventures, Foundry Group, Costanoa Ventures, Vista Equity Partners, SAP Ventures Proven Data Infrastructure • Over 2 billion Certification inboxes • Scoring 26 million IP addresses daily • Nearly 300 global partners • Processing millions of transactions per day Over 2,500 Email Optimization Customers • Industries include: • Retail • Technology • Finance • Entertainment • And more About Return Path
- 6. With The Right Message • Inbox Preview • Subject Line Optimizer • Email Client Monitor • Inbox Insight Reach The Right Inbox • Certification • Domain Certification • Inbox Monitor • Reputation Monitor • Real-Time Email Validation At The Right Time • Send Time Optimization Return Path’s Email Optimization Suite helps companies build better relationships, drive more responses, and increase revenue from their email marketing efforts. Email Optimization Suite
- 9. Why Maintain a Clean and Validated Subscriber List? Reduced Bounce Rates Higher Inbox Placement Rates Increased ROI
- 13. In 2015, out of more than four trillion messages sent, more than half (56 percent) were blocked based on poor sender reputation.
- 14. Why Clean Your List at Point of Capture? Prevent Typo’d Addresses Reduce Number of False Addresses Fewer Bounced Emails Avoid Blacklisting
- 15. It is estimated that 7-15% of online forms and point-of-sale entries contain invalid, undeliverable emails, mostly due to common typos.
- 16. How Can Monitor Your Unknown User Rates? Review Bounce Logs/Reports SenderScore.org Reputation Monitor Return Path Certification
- 17. SenderScore.org Get preferential email delivery with Yahoo, Microsoft, AOL, Comcast, and more. ● Login/Register ● Enter Your IP ● Scroll to the Bottom
- 18. Reputation Monitor ● Reputation Monitor Tab ● Click on IP Address ● Scroll Down
- 19. Return Path Certification Get preferential email delivery with Yahoo, Microsoft, AOL, Comcast, and more. ● Certification Tab ● IP Dashboard ● Scroll to the Right
- 21. Email verification is a process that determines whether an email address is real without sending a message.
- 22. Email verification helps determine: ● If an email is valid and worth collecting ● Or if it’s invalid and will result in lost opportunity In Web Forms
- 23. If 7 to 15 out of every 100 registrations contain invalid emails, you are losing real opportunity
- 24. Email verification puts these lost prospects back into the pool of opportunity.
- 25. And the Opportunity is Real Value of a valid email: $2.00 Cost of 100 verifications: $1.00 Opportunity gained: $14 to $30 ROI: 1,300% to 2,900%
- 26. Even senders with great reputations get an inbox placement lift with Certification In Email Lists Email verification helps determine: ● Which email addresses should be mailed and which ones should be removed completely
- 28. Stop Bouncing and Start Converting Real-Time Email Validation can help you: • Clean your subscriber list of invalid emails • Verify email addresses in real-time at point of capture • Reduce your bounce rate and beat the bounce for good • Improve sender reputation and delivery to the inbox Validate your subscriber list to reduce bounce emails, get more emails in the inbox, and increase conversions.
- 29. Next Steps • Learn more about Real-Time Email Validation • Request a demo at www.returnpath.com/request-a-demo/ • Download the Sender Score Benchmark report • Sign up for our newsletter and blog at www.returnpath.com • Register for a monthly product overview at www.returnpath.com/webinars
- 30. Q&A
- 31. Thank you for attending! Thank You