Missouri Association of REALTORS GRI - Graduate REALTOR Institute course 409 Business Planning 2010 & Beyond, Day Two of the webinar presented by Corky Hyatt, CRB, CRS, GRI, and John Mayfield ABR, CRB, ePro.
PAGE 11 (next slide is also for page 11!)Action Steps to Building a Referral Business:What will I add to my business plan to build my referral business?Identify 30 top REALTORS in key communities across the Midwest and the nation, gathering their numbers, email address, and web address. (Check their production/experience. Use CRS’s whenever possible and WCR members because they are keyed into referring!)Ask for their referral business to your market areas not the entire Metro KC area. (They may have other agents in other KC areas and still use you for your area!)Provide a “Referral Action Program & Service Guarantee” to each identified referring agent.Make 12 contacts per year with each identified agent including a mix of phone, email, mail, and (when you’re on the road!) visits, coffee or lunch. Getting to know them means more referrals from them and from other agents in their office.Recognize referrals immediately! A gift delivered to their office, sitting on the receptionists counter, is good for several more referrals. Make the gift personal to them and their interests for better results EXERCISE:We’ve given you two ideas below:Sit with REALTORS from other areas when I attend GRI courses, MAR meetings, my franchise meetings and conventions, and NAR meetings, trade shows!Use a referral-service business card when attending functions with REALTORS who could refer to me. Your job is to enter at least two more ways to build your referral business on lines 3, 4, and 5!