2. start of 2014 digital influenced
36c for every dollar spent in retail;
it’s now 50c…
source: Deloitte/ NRF BIG show
3. shift from knowledge to creative worker
agricultural
(farmer)
industrial
(factory)
information
(knowledge)
conceptual
(creator/inventor)
source: Daniel Pink
4. the future consumer is also the creator
the creative
worker
decreasing
cost of
technology
decentralisation
of innovation+ =
5. what this means…
innovation from the top innovation from the bottom
competition collaboration (retailer as VC)
courage to win courage to fail
efficiency effectiveness