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THE FUTURE CONSUMER:
HOW TECH IS DISRUPTING RETAIL
X
start of 2014 digital influenced
36c for every dollar spent in retail;
it’s now 50c…
source: Deloitte/ NRF BIG show
shift from knowledge to creative worker
agricultural
(farmer)
industrial
(factory)
information
(knowledge)
conceptual
(creator/inventor)
source: Daniel Pink
the future consumer is also the creator
the creative
worker
decreasing
cost of
technology
decentralisation
of innovation+ =
what this means…
innovation from the top innovation from the bottom
competition collaboration (retailer as VC)
courage to win courage to fail
efficiency effectiveness
THANK YOU
@retailoasis enquire@retailoasis.com

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