This document describes 12 archetypes or roles that people can take on: Caregiver, Ruler, Creator, Innocent, Sage, Explorer, Regular Guy/Girl, Jester, Lover, Hero, Outlaw, and Magician. For each archetype it provides their goal, gift, and potential shadow side. The archetypes represent different ways people can find purpose and meaning through creating order, change, belonging or independence.

1. WANTS STABILITY
1
SEARCHERS FOR PARADISE
Caregiver Caregiver
Caregiver
Caregiver Creator
Ruler
Innocent Explorer
Sage
OutlawJester
Lover
CREATES BELONGING
Hero MagicianRegular Guy
ORDER
CHANGE
SELFGROUP
to create
with others
to help others
to lead others
to find
happiness
to find
the truth
to find
freedom
to connect through
humour
to connect through
empathy
to connect through
love/ the senses
to create
rebellion
to create
mastery
to create
transformation
CREATES CHANGE
DEFINING YOUR ARCHETYPE

2. 2222
THE CAREGIVER
love your neighbour as yourself
Aka
The mother, home cook, provider,
mother earth (Ceres/Demeter)
Goal
To help others
Gift
Compassion and generosity
Shadow
Becoming a martyr
volvo huggies

3. THE RULER
power isn’t everything, it’s the only thing
aka
King, CEO, Head god (Zeus)
Goal
To rule others
Gift
Responsibility, leadership
Shadow
Authoritarian, unable to delegate
microsoft rolex mercedes
3

4. THE CREATOR
if it can be imaged it can be created
Aka
the artist, creative, actor, muse
Goal
To create with others
Gift
Creativity and imagination
Shadow
Perfectionism and being overly
dramatic
Lego Crayola
4

5. 5555
THE INNOCENT
free to be you and me
aka
Peter Pan, Princess Laya
Goal
To find happiness
Gift
Forever young, optimistic
Shadow
Aimless wandering, never grow up
Mcdonalds Coke

6. 6666
THE SAGE
the truth will set you free
Aka
Yoda, Librarian, Teacher
Goal
To find the truth
Gift
Wisdom and intelligence
Shadow
Disconnected from reality, ivory
tower
Discovery Channel Wikipedia

7. 7777
THE EXPLORER
don’t fence me in
Aka
Indiana Jones, Mountaineer, Elon Musk
Goal
To find freedom (+ new frontiers)
Gift
Autonomy ambition, being true to
yourself
Shadow
Aimless wandering
Expedia REI

8. THE REGULAR GUY/GIRL
we’re all created equal
Aka.
Girl or guy next door, mirror of yourself
Goal
to connect through empathy
Gift
Realism, empathy, lack of pretence
Shadow
Boring, doens’t stand out
Ikea Walmart
8

9. 9999
THE JESTER
you only live once
Aka.
the comedian, Joker, Loeke, Court
Jester
Goal
to connect through humour
Gift
Play, make jokes, be funny
Shadow
Frivolity, wasting time
Ben & Jerry’s M&Ms

10. 10101010
THE LOVER
you’re the only one
Aka
Marilyn Monroe, Aphrodite/ Venus,
Casanova
Goal
To connect through love/the senses
Gift
passion, gratitude, appreciation,
and commitment
Shadow
shallow, superficial
BWM Magnum

11. 111111
THE HERO
when there’s a will, there’s a way
Aka
the olympian, the warrior (Athena/
Mars), the winner
Goal
To create mastery
Gift
Courage and Competence
Shadow
Arrogance, aways needing a battle
to fight
Nike

12. 121212
THE OUTLAW
rules are meant to be broken
Aka
Che Guevara, Steve Jobs, the
iconoclast
Goal
To create rebellion
Gift
Radical freedom, rebelliousness,
challenge the status quo
Shadow
Crime/Darkside
Harley Davidson Apple

13. 13131313
THE MAGICIAN
I make things happen
Aka
Harry Potter, Magician, Tranformers
Goal
To create transformation
Gift
Making dreams come through,
being a catalyst for change
Shadow
Becoming manipulative
Lynx Disney