SlideShare uma empresa Scribd logo
1 de 20
Why Social Media
Is Here To Stay




        by Jeff Turner
             Zeek Interactive
Our World Is
Not A Machine
New Science Teaches Us

Relationships Are What Matters
Life Is A Web Of Interconnections
Chaos Is The ONLY Road To Transformation
Social Networks Are
Complex Adaptive Systems
Why Is This Important?
CAS Are A Cornerstone Of
How Our Universe Works
2 Important Elements Of
Complex Adaptive Systems
Continuous Adaptation
(based on experiences)
Self Organization
(based on hands-on knowledge)
Social Media Is The
Love Child Of New Science
  & Internet Technologies
+,$#-'($.&,/$0
                          !"#$%&$%'()*              +$*




            8*               !/01-+)'23#1*&.+'4+"#.&/,
         '7                                                                  5$
    $ 6/                                                                       6/
                                                                                  '
5                                                                                  5$



         9/:&*&.+';++3<#=>                               B+%#*&.+';++3<#=>
           ?#01-&6@&$%A             (H(GI(B!(              ?3#01+$&$%A




             5$
                 6/
                                                                      7 8*
                    '5$                                          /'
                                                             5$6

                                                                                        So That’s how
                                                                                          we work?
                                 C&01-+'C+-6D7,%#$&E+3
                                  F/=#-'G+-#*&/$:"&1:




                    The Classic CAS Model
A Fad? Hardly
They Want More
Most Important:
Self Organization
You’re not
        in control.




Define, Shape, & Participate
In The Conversation
Life seeks order,
but uses messes to get there.

                   Margaret Wheatley
Master Behaviors That Promote

            Connection
           Interaction
           Transaction
Cornerstone Behaviors

Inclusiveness
Adaptability
Listening
!"##$%&'%$()*&+#+)&
                       ,'-$(+.+)&'/"0+&*




       1$$-2"(0          %$*34"%+#+$.       1$$-2"(0




                                  "*$&#.




Simplified?




                  A Simplified CAS Model
A New Way To
Learn, Improve & Grow
“To my mind there must be, at the bottom of it all, not an
equation, but an utterly simple idea. And to me that
idea, when we finally discover it, will be so compelling,
so inevitable, that we will say to one another, “Oh, how
beautiful. How could it have been otherwise?”


                                          John Archibald Wheeler

Mais conteúdo relacionado

Semelhante a Why Social Media Is Here To Stay

Collective Futures: Cultivating Creative Collectives
Collective Futures: Cultivating Creative CollectivesCollective Futures: Cultivating Creative Collectives
Collective Futures: Cultivating Creative CollectivesDavid McGillivray
 
Kevin Alansky, Blackboard Inc
Kevin Alansky, Blackboard IncKevin Alansky, Blackboard Inc
Kevin Alansky, Blackboard IncTod Plotkin
 
RCM - Leveraging Diversity
RCM - Leveraging DiversityRCM - Leveraging Diversity
RCM - Leveraging Diversityibzmir
 
Maria Schwarz: Hvordan skaber vi digital deltagelse
Maria Schwarz: Hvordan skaber vi digital deltagelseMaria Schwarz: Hvordan skaber vi digital deltagelse
Maria Schwarz: Hvordan skaber vi digital deltagelseSeismonaut
 
Engaging interaction part one
Engaging interaction part oneEngaging interaction part one
Engaging interaction part onecarolinestallings
 
Tweak Your Slides: Ten Design Principles for Educators (version 3.0)
Tweak Your Slides: Ten Design Principles for Educators (version 3.0)Tweak Your Slides: Ten Design Principles for Educators (version 3.0)
Tweak Your Slides: Ten Design Principles for Educators (version 3.0)Chiara Ojeda
 
Social Media for Charities
Social Media for CharitiesSocial Media for Charities
Social Media for CharitiesJohn Breslin
 
Healthy Monday SU Spring '11 Newsletter
Healthy Monday SU Spring '11 NewsletterHealthy Monday SU Spring '11 Newsletter
Healthy Monday SU Spring '11 Newsletterelizholtan
 
Republic Bank
Republic BankRepublic Bank
Republic Bankctelling
 
Park National Bank
Park National BankPark National Bank
Park National Bankctelling
 
Merchants Bank & Trust
Merchants Bank & TrustMerchants Bank & Trust
Merchants Bank & Trustctelling
 
MODO NYC - Press Kit
MODO NYC - Press KitMODO NYC - Press Kit
MODO NYC - Press KitGonzalo Navia
 
Ian McKee Social Media Workshop Sept 12
Ian McKee Social Media Workshop Sept 12Ian McKee Social Media Workshop Sept 12
Ian McKee Social Media Workshop Sept 12Consulting
 
SURFmedia & MediaMosa
SURFmedia & MediaMosaSURFmedia & MediaMosa
SURFmedia & MediaMosaMediaMosa
 
Business and Social Media Presentation to Leadership Knoxville
Business and Social Media Presentation to Leadership KnoxvilleBusiness and Social Media Presentation to Leadership Knoxville
Business and Social Media Presentation to Leadership KnoxvilleGavin Baker
 
March 2012-Marketing Roundtable- Dee Davey
March 2012-Marketing Roundtable- Dee DaveyMarch 2012-Marketing Roundtable- Dee Davey
March 2012-Marketing Roundtable- Dee DaveyAnnArborSPARK
 
Social Media In The Enterprise - SMC Greenville
Social Media In The Enterprise - SMC GreenvilleSocial Media In The Enterprise - SMC Greenville
Social Media In The Enterprise - SMC GreenvilleGavin Baker
 

Semelhante a Why Social Media Is Here To Stay (20)

Collective Futures: Cultivating Creative Collectives
Collective Futures: Cultivating Creative CollectivesCollective Futures: Cultivating Creative Collectives
Collective Futures: Cultivating Creative Collectives
 
Kevin Alansky, Blackboard Inc
Kevin Alansky, Blackboard IncKevin Alansky, Blackboard Inc
Kevin Alansky, Blackboard Inc
 
RCM - Leveraging Diversity
RCM - Leveraging DiversityRCM - Leveraging Diversity
RCM - Leveraging Diversity
 
Maria Schwarz: Hvordan skaber vi digital deltagelse
Maria Schwarz: Hvordan skaber vi digital deltagelseMaria Schwarz: Hvordan skaber vi digital deltagelse
Maria Schwarz: Hvordan skaber vi digital deltagelse
 
Engaging interaction part one
Engaging interaction part oneEngaging interaction part one
Engaging interaction part one
 
Tweak Your Slides: Ten Design Principles for Educators (version 3.0)
Tweak Your Slides: Ten Design Principles for Educators (version 3.0)Tweak Your Slides: Ten Design Principles for Educators (version 3.0)
Tweak Your Slides: Ten Design Principles for Educators (version 3.0)
 
Cvi workshop
Cvi workshopCvi workshop
Cvi workshop
 
Social Media for Charities
Social Media for CharitiesSocial Media for Charities
Social Media for Charities
 
Healthy Monday SU Spring '11 Newsletter
Healthy Monday SU Spring '11 NewsletterHealthy Monday SU Spring '11 Newsletter
Healthy Monday SU Spring '11 Newsletter
 
Republic Bank
Republic BankRepublic Bank
Republic Bank
 
Park National Bank
Park National BankPark National Bank
Park National Bank
 
Merchants Bank & Trust
Merchants Bank & TrustMerchants Bank & Trust
Merchants Bank & Trust
 
MODO NYC - Press Kit
MODO NYC - Press KitMODO NYC - Press Kit
MODO NYC - Press Kit
 
Ian McKee Social Media Workshop Sept 12
Ian McKee Social Media Workshop Sept 12Ian McKee Social Media Workshop Sept 12
Ian McKee Social Media Workshop Sept 12
 
SURFmedia & MediaMosa
SURFmedia & MediaMosaSURFmedia & MediaMosa
SURFmedia & MediaMosa
 
Business and Social Media Presentation to Leadership Knoxville
Business and Social Media Presentation to Leadership KnoxvilleBusiness and Social Media Presentation to Leadership Knoxville
Business and Social Media Presentation to Leadership Knoxville
 
March 2012-Marketing Roundtable- Dee Davey
March 2012-Marketing Roundtable- Dee DaveyMarch 2012-Marketing Roundtable- Dee Davey
March 2012-Marketing Roundtable- Dee Davey
 
07 samyagan
07 samyagan07 samyagan
07 samyagan
 
sam presso
sam pressosam presso
sam presso
 
Social Media In The Enterprise - SMC Greenville
Social Media In The Enterprise - SMC GreenvilleSocial Media In The Enterprise - SMC Greenville
Social Media In The Enterprise - SMC Greenville
 

Mais de Jeff Turner

SAAR 50 Year Anniversary Keynote Slides
SAAR 50 Year Anniversary Keynote SlidesSAAR 50 Year Anniversary Keynote Slides
SAAR 50 Year Anniversary Keynote SlidesJeff Turner
 
High Tech ≠ High Touch
High Tech ≠ High TouchHigh Tech ≠ High Touch
High Tech ≠ High TouchJeff Turner
 
Your Ideal Brand
Your Ideal BrandYour Ideal Brand
Your Ideal BrandJeff Turner
 
The Business Value Of Social Media For Social Good
The Business Value Of Social Media For Social GoodThe Business Value Of Social Media For Social Good
The Business Value Of Social Media For Social GoodJeff Turner
 
Listening As Strategy (revised)
Listening As Strategy (revised)Listening As Strategy (revised)
Listening As Strategy (revised)Jeff Turner
 
Listening As Strategy (a)
Listening As Strategy (a)Listening As Strategy (a)
Listening As Strategy (a)Jeff Turner
 
Your Values Are Your True Brand (Revised)
Your Values Are Your True Brand (Revised)Your Values Are Your True Brand (Revised)
Your Values Are Your True Brand (Revised)Jeff Turner
 
Transparency Is For Amateurs
Transparency Is For AmateursTransparency Is For Amateurs
Transparency Is For AmateursJeff Turner
 
Wake Up And Smell Your Brand
Wake Up And Smell Your BrandWake Up And Smell Your Brand
Wake Up And Smell Your BrandJeff Turner
 
Web 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social Media
Web 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social MediaWeb 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social Media
Web 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social MediaJeff Turner
 
A Values-Based Approach To Social Media
A Values-Based Approach To Social MediaA Values-Based Approach To Social Media
A Values-Based Approach To Social MediaJeff Turner
 
Embracing Social Media
Embracing Social MediaEmbracing Social Media
Embracing Social MediaJeff Turner
 
Expanding Your Sphere Of Influence: Real World Networking
Expanding Your Sphere Of Influence: Real World NetworkingExpanding Your Sphere Of Influence: Real World Networking
Expanding Your Sphere Of Influence: Real World NetworkingJeff Turner
 
REBlogworld 09 Panel 1
REBlogworld 09 Panel 1REBlogworld 09 Panel 1
REBlogworld 09 Panel 1Jeff Turner
 
REBarcamp Denver
REBarcamp DenverREBarcamp Denver
REBarcamp DenverJeff Turner
 
Flickr In Five Slides
Flickr In Five SlidesFlickr In Five Slides
Flickr In Five SlidesJeff Turner
 
Future Of Social Media
Future Of Social MediaFuture Of Social Media
Future Of Social MediaJeff Turner
 

Mais de Jeff Turner (18)

SAAR 50 Year Anniversary Keynote Slides
SAAR 50 Year Anniversary Keynote SlidesSAAR 50 Year Anniversary Keynote Slides
SAAR 50 Year Anniversary Keynote Slides
 
High Tech ≠ High Touch
High Tech ≠ High TouchHigh Tech ≠ High Touch
High Tech ≠ High Touch
 
Your Ideal Brand
Your Ideal BrandYour Ideal Brand
Your Ideal Brand
 
The Business Value Of Social Media For Social Good
The Business Value Of Social Media For Social GoodThe Business Value Of Social Media For Social Good
The Business Value Of Social Media For Social Good
 
Listening As Strategy (revised)
Listening As Strategy (revised)Listening As Strategy (revised)
Listening As Strategy (revised)
 
Beyond Blogging
Beyond BloggingBeyond Blogging
Beyond Blogging
 
Listening As Strategy (a)
Listening As Strategy (a)Listening As Strategy (a)
Listening As Strategy (a)
 
Your Values Are Your True Brand (Revised)
Your Values Are Your True Brand (Revised)Your Values Are Your True Brand (Revised)
Your Values Are Your True Brand (Revised)
 
Transparency Is For Amateurs
Transparency Is For AmateursTransparency Is For Amateurs
Transparency Is For Amateurs
 
Wake Up And Smell Your Brand
Wake Up And Smell Your BrandWake Up And Smell Your Brand
Wake Up And Smell Your Brand
 
Web 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social Media
Web 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social MediaWeb 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social Media
Web 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social Media
 
A Values-Based Approach To Social Media
A Values-Based Approach To Social MediaA Values-Based Approach To Social Media
A Values-Based Approach To Social Media
 
Embracing Social Media
Embracing Social MediaEmbracing Social Media
Embracing Social Media
 
Expanding Your Sphere Of Influence: Real World Networking
Expanding Your Sphere Of Influence: Real World NetworkingExpanding Your Sphere Of Influence: Real World Networking
Expanding Your Sphere Of Influence: Real World Networking
 
REBlogworld 09 Panel 1
REBlogworld 09 Panel 1REBlogworld 09 Panel 1
REBlogworld 09 Panel 1
 
REBarcamp Denver
REBarcamp DenverREBarcamp Denver
REBarcamp Denver
 
Flickr In Five Slides
Flickr In Five SlidesFlickr In Five Slides
Flickr In Five Slides
 
Future Of Social Media
Future Of Social MediaFuture Of Social Media
Future Of Social Media
 

Último

What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfpanagenda
 
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...AliaaTarek5
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...panagenda
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfNeo4j
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demoHarshalMandlekar2
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Farhan Tariq
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 

Último (20)

What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
 
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 

Why Social Media Is Here To Stay

Notas do Editor

  1. Even at the subatomic level, relationships are all that matter. Interconnections where cooperation and participation are required, not optional
  2. The agents in the system are all components of the system.
  3. CAS are made up of a number of participants. Each participant has thoughts and ideas about how they should function with the organization. They apply their ideas to the extent permitted. Their ideas and plans are continuously revised/adapted based on their experiences.
  4. From a corp perspective, they are bottom up. The participants determine how to best achieve goals and how to organize in order meet their objectives. All of which is subject to change, based on their hands on knowledge and their results.
  5. It is not an accident that we are where we are today.
  6. emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions.
  7. This is why people are so attracted to social media. It&amp;#x2019;s consistent with how the universe works and how we naturally want to give and receive information.
  8. Social Media will deepen and broaden it&amp;#x2019;s reach as companies and individuals learn to master the behaviors that promote: Connection, Interaction and The beginning of relationships around commerce and transactions.
  9. The cornerstone beliefs and behaviors leading to mastering the art of social media effectivess are inclusiveness, adaptability and making the art of listening your predominant communication skill. Social Media is not going to go away. It will continue to grow and change and move more deeply into areas like sales, marketing, customer service, product development and human resources (recruiting).
  10. Complex Adaptive Systems and Social Media are not going to replace the way organizations are organized and function. Rather, they represent a new and powerful way for everyone in the organization to learn, improve and grow because: Social Media provides a faster, broader path to acquiring knowledge from customers/consumers about your products and services. That knowledge can be used to improve products/services, strengthen customer loyalty, develop better new products, build new relationships and strengthen existing ones. Social Media, properly used, can do all of that faster and far less expensively than traditional methods.