Current and forecast values for each segment of Malaysias cards and payments market including debit cards, credit cards, prepaid cards and charge cards Comprehensive analysis of the industrys market attractiveness and future growth areas Analysis of various market drivers and regulations governing Malaysias cards and payments market

1. Emerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers,
Strategies, Products and Competitive Landscape
Synopsis
The report provides market analysis, information and insights into Malaysias cards and payments market,
including:
Current and forecast values for each segment of Malaysias cards and payments market including debit cards,
credit cards, prepaid cards and charge cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Malaysias cards and payments market
Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and
other institutions in the market
Comprehensive analysis of consumer attitudes and their buying preferences for cards
Competitive landscape of Malaysias cards and payments market
Summary
While cash remains the dominant method of payment in Malaysia, there have been concerted efforts from
issuers, the government and regulatory bodies to support card usage.
The nations credit card category has expanded rapidly. A large part of this growth has been driven by
government initiatives, such as a reduction of income requirements for prospective cardholders and minimum
monthly repayments.
All of this has made payment cards far more accessible, resulting in significant growth for the industry. In
2012, the transaction value of debit and credit cards recorded respective growth rates of 10.0% and 9.1% over
figures from 2011. The industry value registered a CAGR of 10.88% during the review period (20082012)
growing from MYR304.4 billion (US$91.7 billion) in 2008 to MYR460.1 billion (US$149.5 billion) in 2012.
Scope
This report provides a comprehensive analysis of Malaysias cards and payments market It provides current
values for Malaysias cards and payments market for 2011 and forecast figures for 2016 It details the different
macroeconomic, infrastructural, consumer and business drivers affecting Malaysias cards and payments
industry It outlines the current regulatory framework in the industry It details the marketing strategies used by
various bankers and other institutions It profiles the major banks in Malaysias cards and payments market
Reasons To Buy
Make strategic business decisions using historic and forecast market data related to Malaysias cards and
payments market and each market within it Understand the key market trends and growth opportunities within
Malaysias cards and payments market Assess the competitive dynamics in Malaysias cards and payments
market Gain insights into the marketing strategies used for selling various types of cards in Malaysia Gain
Emerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L

2. insights into key regulations governing Malaysias cards and payments market Key Highlights
The Malaysian cards and payments industry grew at a CAGR of 9.94% in volume terms during the review
period and is forecast to post a projected CAGR of 7.62% over the forecast period. The growth in the volume
of closed-loop and open-loop prepaid cards is expected to drive industry growth. Prepaid cards dominated the
industry with more than 93 million prepaid cards in circulation in 2012 compare to only 7.9 million credit
cards and 39.6 million debit cards. Contactless and mobile payments are being rolled out extensively across
Malaysia. In April 2009, the worlds first commercial near-field-communication (NFC) payment service for
mobile phones was launched by Visa in conjunction with handset maker Nokia and payments facilitator
Maybank. In March 2011, Bank Negara Malaysia (BNM) introduced new regulation pertaining to the
eligibility requirements of credit cards. These rules limited the issuing of credit cards to those who have an
annual income of MYR24,000 (US$7,625) or more. During the review period, the central bank mandated the
use of chip-based automated teller machine (ATM) cards and EMV standards for credit cards.
table Of Content
1 Executive Summary
2 Market Attractiveness And Future Prospects Of Cards And Payment Industry
3 Analysis Of Cards And Payment Industry Drivers
3.1 Macroeconomic Fundamentals
3.1.1 Stable Gdp Growth Rate
3.1.2 Overnight Policy Rate (opr)
3.1.3 Stable Unemployment Rate
3.1.4 Malaysian Institute Of Economic Research (mier) Consumer Sentiments Index
3.2 Infrastructure Drivers
3.2.1 Launch Of Secure Online Shopping Platforms
3.2.2 Emergence Of Contactless Payments
3.2.3 Migration To Emv Cards
3.2.4 Molpoints
3.2.5 Launch Of Mobile Money
3.3 Business Drivers
3.3.1 Retail Industry
3.3.2 Growing Mobile Commerce
3.3.3 Online Shopping Dynamics
3.3.4 Outbound Travel Segment
3.4 Card Fraud Statistics
3.4.1 By Channel
3.5 Regulatory Framework
Emerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L

3. 3.5.1 Revised Eligibility Requirements For Credit Card Issuance
3.5.2 Business Practice Defined By Bank Negara Malaysia For Credit Cards Issuers
3.5.3 Regulations Pertaining To Credit Card Infrastructure Security
3.5.4 E-money Regulations
4 Emerging Consumer Attitudes And Trends
4.1 Market Segmentation And Targeting
4.1.1 Retail Segment
4.1.2 Corporate Segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Convenience
4.2.3 Services
4.3 Online Buying Behavior
4.4 Preferred Payment Methods
5 Competitive Landscape And Industry Dynamics
5.1 Market Share Analysis By Payment Channels
5.1.1 Overview Of Payment Channels
5.1.2 Credit Transfer
5.1.3 Checks
5.1.4 Cards
5.1.5 Direct Debit
5.2 Debit Cards Market Share
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards Market Share
5.3.1 By Bank
5.3.2 By Scheme
5.4 Charge Cards Market Share
6 Strategies Adopted By Key Competitors
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Debit Cards
6.2.2 Credit Cards
6.2.3 Prepaid Cards
6.2.4 Charge Cards
6.3 Pricing Strategies
Emerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L

4. 7 Market Size And Growth Potential Of Payment Card Industry
7.1 Market Share Analysis By Type Of Card
7.2 Total And Forecast Of Card Industry Size
7.2.1 Analysis By Number Of Cards
7.2.2 Analysis By Transaction Value
7.2.3 Analysis By Transaction Volume
7.3 Debit Card Category Size And Forecast
7.3.1 Analysis By Number Of Cards
7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
7.3.4 Other Key Performance Indicators
7.4 Prepaid Card Category Size And Forecast
7.4.1 Analysis By Number Of Cards
7.4.2 Analysis By Segment Open And Closed-loop Cards
7.4.3 Analysis By Transaction Value
7.5 Charge Card Category Size And Forecast
7.5.1 Analysis By Number Of Cards
7.5.2 Analysis By Transaction Value
7.5.3 Analysis By Transaction Volume
7.6 Credit Card Category Size And Forecast
7.6.1 Analysis By Number Of Cards
7.6.2 Analysis By Transaction Value
7.6.3 Analysis By Transaction Volume
8 Company Profiles, Product, And Marketing Strategies
8.1 Maybank
8.1.1 Strategies
8.1.2 Maybank Key Financial
8.2 Cimb
8.2.1 Strategies
8.2.2 Cimb Bank Key Financial
8.3 Rhb Bank
8.3.1 Strategies
8.3.2 Rhb Bank Key Financial
8.4 Public Bank (pb)
8.4.1 Strategies
8.4.2 Public Bank Key Financial
9 Appendix
9.1 Methodology
9.2 Definitions
Emerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L

5. 9.3 Contact Us
9.4 About Timetric
9.4.1 Our Approach
9.5 Services
9.6 Disclaimer
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Emerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L