In the consolidating world of financial services, the concept of bancassurance has taken a central role in the strategy of a growing number of financial institutions. Insurance products distributed through the banking channel have become a natural choice for mass-market clients looking for simple and low-cost products available from a trusted financial institution.

1. 2020 Foresight - Bancassurance
Synopsis
The report provides market analysis, information and insights into bancassurance: Global snapshot of the
bancassurance concept in the insurance industry and its market share in various regions across the world
Comprehensive analysis of the industry’s market attractiveness and future growth areas Analysis of
various market drivers and regulations governing bancassurance in the insurance industry Detailed analysis of
the marketing strategies adopted for selling life, non-life and personal accident and health insurance products
through the bancassurance distribution channel Comprehensive analysis of market segmentation and the
number of policies and schemes sold through bancassurance in various countries Case studies of various key
players in the insurance industry and their bancassurance strategies Summary
In the consolidating world of financial services, the concept of bancassurance has taken a central role in the
strategy of a growing number of financial institutions. Insurance products distributed through the banking
channel have become a natural choice for mass-market clients looking for simple and low-cost products
available from a trusted financial institution.
Globally, bancassurance has emerged as an important insurance distribution channel that has not only allowed
insurance companies to expand their geographical presence but also enabled banks to expand their overall
product portfolio. The value of commissions earned through bancassurance is expected to grow globally.
The key markets with high growth prospects include India, Singapore, Turkey, China and Chile. In
Asia-Pacific, growth will be fostered by the entry of large foreign insurance players and a favorable
macro-economic environment. In Turkey, the business is expected to grow owing to the growing demand for
pension products in the country.
Scope This report provides a comprehensive analysis of the bancassurance concept prevailing in the
insurance industry It expands upon the current and future prospects for the insurance industry and the
bancassurance distribution channel It details the different infrastructural, consumer and business drivers
affecting bancassurance in various countries across the world It outlines the current regulatory framework
impacting the bancassurance business of the insurance industry It details the marketing strategies used by
various insurers and other institutions It profiles the major insurers in the insurance industry and their
bancassurance strategies Reasons To Buy Make strategic business decisions using historic and forecast
market data related to bancassurace in the insurance industry and each market within it Understand the key
market trends and growth opportunities within the insurance industry through the bancassurance distribution
channel Assess the competitive dynamics in the bancassurance business in the insurance industry Gain
insights into the marketing strategies used for selling various types of life, non-life and personal accident and
health insurance products through bancassurance agreements Gain insights into key regulations governing
bancassurance by various national authorities in different countries Key Highlights Bancassurance –
the sale of retail insurance products to a commercial bank’s client base – has evolved different
models since its origins in the European Union (EU) in the mid-1980s. The different models drive
profitability, product design and operational challenges. The classic European model is an integrated one, with
common ownership or some form of exclusive commitment between the insurance provider and bank
distributor. In the US, despite early indications that bancassurance might achieve market penetration levels in
life insurance comparable to the one-third share it has in Europe, banks have struggled to achieve a market
2020 Foresight - Bancassurance

2. share of 2% and essentially offer a range of third-party insurance products to provide choice to their clients. In
contrast, in the booming markets of Asia-Pacific and Latin America, the market shares of the bank channel are
rapidly approaching European levels. The recent financial crisis of 2007-9 has had a traumatic impact on
global bancassurance. Sales of life and other long-term investment products have collapsed as banks prioritize
deposits to replenish their liquidity, and clients flee the equity market in favor of liquidity and cash. Lower
sales of non-life products reflect reduced volumes of consumer loans as clients deleverage. •
Bancassurance business drivers differ between geographical regions. The key business drivers in the Americas
are high levels of bank penetration, the presence of large foreign players, the brand equity of banks, savings in
the economy, financial deregulation, tax advantages and domestic credit availability. In Europe, bancassurance
is driven by the growth of relationship banking, a favorable tax structure, a general decline in interest rates and
the reduction in social security expenditure undertaken by governments.
table Of Content
1 Executive Summary
2 Global Snapshot Of Bancassurance
2.1 Emergence Of Bancassurance
2.1.1 Evolution Of Insurance Distribution And Bancassurance Business Model
2.1.2 Ongoing Diversification – Recent Deals In Bancassurance
2.2 Global Market Size And Outlook
2.3 Regulatory Developments In The Bancassurance Sector
2.3.1 Permitted Ownership And Products
2.3.2 Taxation
2.3.3 Capital Adequacy Regulation
2.3.4 Basel Iii To Redefine Business Structure Of Bancassurers
2.3.5 Solvency Ii To Redefine Bancassurance Regulatory Risk Regime
3 The Americas
3.1 Introduction
3.2 Market Sizing And Analysis Of Bancassurance
3.2.1 Overview
3.2.2 By Segment / Product (life And Non-life)
3.3 Key Trends And Drivers
3.3.1 Business Drivers
3.3.2 Consumer Drivers
3.3.3 Infrastructure Drivers
3.4 Regulatory Framework
3.5 Insurance Channel Dynamics
3.6 Case Studies
2020 Foresight - Bancassurance

3. 3.6.1 Mapfre Corporate Profile
3.6.2 Wells Fargo
3.7 Challenges
4 Europe
4.1 Introduction
4.2 Market Sizing And Analysis Of Bancassurance
4.2.1 Overview
4.2.2 By Segment / Product (life And Non Life)
4.3 Key Trends And Drivers
4.3.1 Business Drivers
4.3.2 Consumer Drivers
4.3.3 Infrastructure Drivers
4.4 Regulatory Framework
4.5 Insurance Channel Dynamics
4.6 Case Studies
4.6.1 Credit Agricole
4.6.2 Ing Group
4.6.3 Bbva Seguros
4.6.4 Hsbc
4.7 Challenges
5 Asia Pacific
5.1 Introduction
5.2 Market Sizing And Analysis Of Bancassurance
5.2.1 Overview
5.2.2 By Segment / Product (life And Non Life)
5.3 Key Trends And Drivers
5.3.1 Business Drivers
5.3.2 Consumer Drivers
5.3.3 Infrastructure Drivers
5.4 Regulatory Framework
5.5 Industry Channel Dynamics
5.6 Case Studies
5.6.1 Samsung Life Insurance Company
5.6.2 China Life Insurance Company
5.7 Challenges
6 Appendix
6.1 Methodology
2020 Foresight - Bancassurance

4. 6.2 Definition
6.3 Background
6.4 Contact Us
6.5 About Timetric
6.6 Disclaimer
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2020 Foresight - Bancassurance