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Repusurance | Role of social media in online reputation management
Repusurance Repusurance.com highlights the role social media plays in online reputation management. Social media is the best strategy to maintain your online presence helping you build,change and solidify your reputation.
Repusurance | Role of social media in online reputation management
Repusurance: A global leader in online
Build: Whatever you share on social media has the power to build
your reputation. Be it blogs, forums or any interactive media,
everything has the ability to build your identity. These social media
profiles displays clearly whether you have a positive online
reputation or negative.
Change: Social media is the first priority when one wants to make
changes in his/her online reputation. People or organization with a
bad online reputation try to change it by making use of social
media. Which is actually an ideal idea.
Solidify your reputation: Making use of social media is the best
strategy to solidify your online reputation. It is being used by many
individuals and organizations also. A large number of businesses
are using social media to interact with their customers and target
their potential customers. Social media has the power as your
actions happen instant, whereas press releases and traditional
management tactics take time to get it done.
Claim your name on all the major social platforms:
It is suggested to claim your name on all the social
platforms to avoid social media squatters. You must
secure your username to protect your brand and to
take a control over how your brand name is used.
If you want your business to have a claim over its
name, you are running a safe business. It prevents
other people make use of same name which will lessen
the possibility to rank high on Google.
Today social media is being used for reaching
the potential customers as well as targeting
audiences. Most of the well established
businesses and startups are making use of
social media to target audience. According to a
report 80% of consumers want to see their
trustable brands on social media. Their
availability increases the trust among their
To get the positive results and manage online
reputation you need to keep using social media.
Irregular usage will not show expected results. So,
to manage your online reputation, you
must remain active on social media constantly.
Keep in direct touch with your customers and keep
updating to maintain their trust on you.
Keep responding to their comments as well as
complaints. A best business is that which takes it
positive and negative reviews positively.
70% of people who look for reviews online trust posts by
friends and family while 90% trust reviews from other
From a B2B point of view – 42% of people look up the
people that they are going to do business with and 45%
of people learnt something from searching online which
changed their minds. What better place to be constantly
looking for reviews than Social Media?
Also, a recent survey tells us that 22% of people who
have had a bad experience are likely to comment about it
online while only 9% of people who have had a good
experience will do the same. All these numbers point to
a growing trend where the reputation of a business
online directly impacts bottom line revenue.
social media is an essential aspect of handling your
reputation because it is likely to appear higher in search
results. When your social profiles and articles appear on the
first page of a search, less attractive content gets pushed
down, meaning your target audience is less likely to see bad
reviews, comments, and other negative content.
To take a control over your appearance online, you must
monitor what others are saying about you. It is best to
follow a strategy, never respond to your customer in anger
or try to prove that he is wrong. Do not forget that whatever
you are saying is public. At the same time, staying abreast of
your followers’ and customers’ real-time perceptions and
comments can help you avoid crises.
Social Media as a Search Engine Optimizer:
Negative Reviews have a direct negative effect on
Sales. If the primary keyword related with a
business shows negative results on the first page of
Google, this is a concerning sign certainly. You
don’t want potential customers looking for your
product or service to chance upon these negative
reviews/comments. Luckily social media sites are
high authority platforms for search engines. Create
social media profiles on all major social platforms
for your business. Use keywords wisely and
enhance your user profiles from keywords that are
the most significant to your business.
Pick a platform that you can most effectively use to
market your brand. Don’t forget to take into
account your target audience while choosing your
social platform. For example: A finance company
may chose LinkedIn to engage with their
customers as it is a professional platform and
people use the platform for business related
activity. However, an apparel brand may use a
Pinterest or Instagram for their Social Media
Try and share all the nice things that people are saying
about your business on social media. Without being
overly promotional, make sure people are taking notice
of the good work that you do. Respond to positive
comments with “Thank you, we are glad you enjoyed
the food at our restaurant”. Continuing the discussion
increases visibility and also shows appreciation to loyal
customers. Don’t be afraid to ask people for a positive
recommendation. LinkedIn Company pages offer a
feature called “LinkedIn Recommendations” which
allow customers to recommend the products or services
of a company. These recommendations are visible to
anyone who views the Company Page. And remember –
1 negative review/comment is going to have less of an
impact alongside 10 positive comments as opposed to 1
negative alongside 3 positives.
Be aware of the negative things people are saying
about your brand and respond to them. This has to
be done carefully though. Some people cannot be
reasoned with and are just out to trash your
company’s image. Stay clear of these people.
However, genuine complaints from customers
need to be addressed. Assure customers that you
are doing everything that you can to address their
concerns. Sometimes all people want is to be