Here are few tips by Repusurance to improve online reputation management. Repusurance.com is an online reputation management company that provides services to repair your bad reputation and manage it by providing incomparable results.

1. HOW TO IMPROVE YOUR
ONLINE REPUTATION
Repusurance: A global leader in online
reputation management

2. Reputation is the mandatory branding
tool.
• You will see that every third company is branding themselves on
social media and these social networking sites are full of
advertisements. Social sites are providing a best platform to
individuals and organizations to advertise themselves here. The best
ever idea to reach the millions of people, but what if you have been
depicted negatively on these sites? Now, those millions of people who
were impressed by your brand, after seeing your negative reputation
will not turn back to you which is a very normal thing happens with
most of the brands. Companies make strategies to compete with their
next door companies, make investment spend huge amount on
advertisement but do not think of insuring their reputation until and
unless it is been damaged.
• Your single mistake can give you a bad name, gone are the days
when the news used to reach up to a few people, now every nook and
corner is in its reach and could sense the awareness. Your clients are
well updated and well aware of market scenario. It is impossible to
win the trust of these people again. Nothing can turn down people to
watch a scandal or a breaking news.

3. Companies had to face loss: Examples
• A false claim that President Obama had been injured in
bombing incident caused many stocks to crash rapidly.
Whether the claim was false but the damage was totally
real, which shows insufficient protection of your website
can be very harmful to you.
• Barry Bonds, all-time home run king lost a number of
endorsement deals of MasterCard, KFC and Charles
Schwab after being the central figure in baseball’s
steroids scandal.
• Two employees of Domino’s Pizza filmed themselves
serving contaminated food to customers and post it on
social media and the video went viral on YouTube and
viewed more than one million times. Due to which
company had to face shame and fired the employees

4. Statistics
• According to facts 8 % of US companies reputation was
damaged by their employees using social media in 2009,
agitated employees unsatisfied clients has more tendency to
post bad reviews or damage the online reputation of any
company than any other company. It is always necessary to
take care of your reputation to maintain your career. If a bad
reputation can spoil your career, your good reputation has the
ability to change it and give it a new direction, what you need is
to know how to improve your online reputation. Clients have
some expectations from the company or an individual and are
ready to give them a chance if they get back to their clients with
a response, Client's expectations include quick response and
an honest communication, Even the brand are reaching people
on public sites like Facebook and twitter.

5. How some companies managed to save their
reputation using social media
• Southwest Flight 345 handled a crisis through social
media. Quick and open response time and
communication on Facebook and twitter maintained their
reputation and get them support and appreciation from
public.
•
Experts praised the way Coca Cola took the criticism and
took it as a step of world class crisis management Coca-
Cola CEO Muhtar Kent, Here New York Times charged
the drink causing obesity and unfit for health, CEO of the
Coca Cola took it positively and gave a quick response by
saying we’ll do better.

6. Tips to improve your online reputation
Your online reputation is totally in your hand, you can mold
it the way you can but for that you need to pay a little
attention towards the social media and how do they work,
how can you improve your online reputation by using these
platforms. Better, you don’t give a chance so that you need
to improve your reputation but if you need it,

7. Keep An Eye On Everything Being Said About
You Online
You need to keep a check what is being mentioned about
you on internet or on any social site. Whether it is related to
your brand, product or yourself. You have to keep tracking
the online sites.

8. Build a Strong Relationship Online
Your customers know you through internet, if they are
posting anything negative or positive, it's your duty to say
“thank you” and “sorry” to maintain the trust of your clients.
Your quick and constant response will make a strong bond
between you and your clients.

9. Stay in touch with public
Public wants to hear from you so, joining public
communities online is best idea to stay connected. Making
your profile on online communities will get your name
known and build you a great reputation. Sharing
information and tips with people giving them advice is
totally a yes from the reputation point of view.

10. PUT THE FACTS
ONLINE:
People wants to know the
facts related to any
company or brand so you
need to be factual online
and sharing it with your
customers which will help
in making your online
reputation more strong.
LISTEN TO FEEDBACK:
You will give your best to
your customers if you
listen to their suggestions
and advice. In this way
your company will go far
beyond the expected
success.

11. Stay ethical in Managing your Online
Reputation:
• You need to follow a proper and dignified path to get the
good online reputation. Covering the bad things and
removing the negative comments are not the permanent
solution, you need to keep a proper check on your online
reputation to manage it.
• You can take the help of online reputation management
companies to protect your online reputation and improve
it, these companies will help you to get positive reputation
online to have a successful business.

12. THANK YOU
REPUSURANCE
http://repusurance.com/