1. United Kingdom Cider Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 44
Price: Single User License – US$4130
Product Synopsis
Comprising of textual analysis and data tables, this in-depth and exclusive country report from
Canadean provides a comprehensive view of the cider industry structure including analysis and
profiles on trade mark owners and local operators. Brand volumes and market share are given by
price segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes are
provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-
premise). Other information includes market valuation/pricing data and new products are
identified. All supported by market commentary.
Introduction and Landscape
Why was the report written?
The 2012 United Kingdom Cider Market Insights report is a high level market research report on
the UK cider industry. Published by Canadean, this report provides an excellent way of gaining an
in-depth understanding of the dynamics and structure of the market. The report covers total
market (on- and off-premise) and includes valuable insight and analysis on cider market trends,
brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
The UK has a long tradition of cider consumption but historically this has been restricted to certain
regions; the West Country and the North East where consumers enjoy a sweeter cider. Today,
cider is reaching out to new parts of the UK and this is helping to sustain category growth. The
category saw a 1% increase in 2011. However, if you discount the flavored cider figures, then the
apple and pear ciders (perry) have actually seen a very small decline for the year.
What are the key drivers behind recent market changes?
Flavored ciders were led by two Swedish brands that are helping to drive the market growth in
2012. The market may have been affected by the popularity of Halewood''s Crabbies. New entry
Stella Cidre (A-BInBev) successfully brought new drinkers into the category, and combined with a
hot dry April, cider sales broke records for this month. The cider boom in April was an important
factor in the overall growth for the year

2. What makes this report unique and essential to read?
The United Kingdom Cider Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the cider market. The report provides a much
more granular and detailed data set than our competitors.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the UK cider market.
This report provides readers with in-depth data on market segmentation: mainstream, premium,
super premium, discount; alcoholic strength; type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and selected
company profiles.
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable. Market valuation data and selected pricing data are also included.
Key Market Issues
The lines between FABs and modern ciders are becoming increasingly blurred. The consumer
base is very similar with many young drinkers switching between the two. Currently ciders are
faring better but as Crabbies has shown, cider may well lose out if the pendulum swings the other
way.
Cider has a reputation for being very weather-sensitive.
White ciders, which had initially been offered as a premium proposition, continue to fade to well
under 10% of the market. These strong ciders tarnished the good name of cider and for many
years prompted the category to struggle with image problems. They will be hard hit by the
minimum pricing. CandC Group has followed Heineken UK''s lead and decided to leave the
segment.
Main players lose volume and share as smaller brands drive innovation.
In the on-premise the cider market was handicapped by the continued deterioration of the
packaged segment. Halewood''s Crabbies has gained good listings in the on-trade and is a thorn
in the side of the over-ice brands. Strongbow, the leading draught brand by quite some way,
dropped back but this was compensated for by the rise of Stowford Press and Thatchers Gold.

3. Key Highlights
The vogue segment today is flavored cider, it is drawing drinkers from other alcoholic categories
into the cider arena. Kopparberg and Rekorderlig have been instrumental in developing this
segment but as with pear ciders, the big packaged players have also been attracted into the
category.
Many were surprised by the decision of A-BInbev UK to introduce a cider under the Stella Artois
umbrella but the brand performed strongly. The brand had an inevitable spike in sales at the
beginning but has since proved that it has put down roots, and brought new drinkers into the
category.
Glass was the main winner in terms of packaging, with Ardagh glass reporting that its glass cider
production, in units, grew from a small initial base by as much as 88%. This will have been further
helped by the jump in glass imports due to Kopparberg and Rekorderlig.
The fact that it is the higher end ciders that are performing so strongly has meant that, while
volume may only be edging forward, value is rising significantly.
Magners is reported to be back in value growth for the first time in five years: this year''s volume
growth did not come by sacrificing value. The brand continues to be innovative and has made
considerable gains in the draught market.
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Major points covered in Table of Contents of this report include
Section 1 Market Update
KEY FACTS
- Market Size
- Growth
- Market Value
- Distribution 2011
MARKET COMMENTARY
- Current and Emerging Trends
- Outlook
- Imports and Exports
- Segmentation
BRANDS
- Top 10 Cider Brands - Volume, 2010-2011
- Top 10 International Premium and Super premium Cider Brands - Volume, 2010-2011
- Brand Analysis
- Private Label/Private Label Producers
- New Products Activity

4. Section 2 Brewer Profiles
BREWER PROFILES
? ASTON MANOR BREWERY
? Aston Manor Brewery Brand Volumes, 2007-2011
? CandC GROUP PLC
? CandC Group Brand Volumes, 2007-2011
? Gaymers Cider Company Brands Volumes, 2007-2011
? Wm Magners Ltd Brand Volumes, 2007-2011
? HEINEKEN UK(HP BULMER)
? Heineken UK Brand Volumes, 2007-2011
MINOR CIDER COMPANIES
? Aspalls
? Brothers Drinks Co Ltd
? Merrydown (SHS)
? Kopparbergs Cider
? Thatchers Cider Co
? H Weston and Sons Ltd
Methodology
Beer and Cider Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
MapLEGISLATION AND TAXATION TABLES
- Table 1.2.1 - Taxation Base
- Table 1.2.2 - Historical Excise Rates of Cider
- Table 1.2.3 - Legal Controls on Cider
PRICING TABLES
- Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012
- Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012
DATA TABLES
- Commercial Beverage Consumption - per Capita - Liters, 2001-2012F
- Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
- Commercial Beverage Consumption - per Capita - Growth, 2001-2012F
- Commercial Beverage Consumption - Million Liters, 2001-2012F
- Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F
- Cider Production/Trade/Consumption - Growth, 2005-2012F
- Consumption of FABs and Cider, 2001-2012F
- Cider Market Valuation (Local Currency), 2010-2012F
- Cider Consumption by Local Definition, 2008-2012F.
- Cider Consumption by Standard Price Segmentation, 2008-2012F
- Cider Consumption by Alcoholic Strength, 2008-2012F
- Cider Consumption by Type, 2008-2012F

5. - Cider Consumption by Geographic Scope, 2008-2012F
- Cider All Trademarks, 2007-2011
- Cider Brands by Local Definition, 2007-2011
- Cider Brands by Standard Price Segment, 2007-2011
- Cider Brands by Alcoholic Strength, 2007-2011
- Cider Brands by Type, 2007-2011
- Cider Imported Brands by Origin, 2007-2011
- Cider Trademark Owners, 2007-2011
- Cider Local Operators, 2007-2011
- Cider Leading Brewers/Importers, 2007-2011
- Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F
- Cider Distribution: On vs. Off Premise, 2008-2012FINDUSTRY STRUCTURE
- Chart - Leading Brewers/Imports, 2011
- Market Structure
- Cider Producers/Importers
PACKAGING
- Chart - Consumption by Pack Material/Type, 2011
- Packaging Trends
CHANNEL ANALYSIS
- Chart - Distribution by Channel, 2011
- Chart - Consumption by Price Segment, 2011
- Market Valuation and Pricing
- Cider Market Valuation (Local Currency), 2010-2012F
- Distribution Trends
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