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Portugal Beer Market Insights 2012
1. Portugal Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 84
Price: Single User License – US$6688
Product Synopsis
A detailed market research report on the Portugal beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Portugal beer industry, published
by Canadean. The report covers total market (on- and off-premise) and includes valuable insight
and analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
With VAT increased by three percentage points to 23% and further austerity measures
implemented by the government, both brewers and consumers were challenged by a harder
environment in 2011. Although the warmer average temperature benefitted the industry, even this
could not make much of an impact on beer consumption levels, which declined by almost 8%.
What are the key drivers behind recent market changes?
It is thought that heavy consumers are the main segment of consumers to be cutting their beer
consumption rather than those who only drink occasionally. On-premise channels were hurt the
most by the consumption contraction despite the almost static retail price policy applied by Horeca
retailers. This behavior has been driving the marketing activity of brewing companies in the last
couple of years of economic downturn.
What makes this report unique and essential to read?
The Portugal Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
2. Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Portugal Beer industry. Data includes volumes from 2007 to 2011
plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles of major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.
Key Market Issues
Beer was not considered an essential spend for most consumers as they had to face the
combined effect of increased beer VAT, lower spending power and more austerity measures. Beer
consumption fell as a result, with consumers adjusting their habits to match their spending power.
Brewing companies counteracted the hard environment by proposing a successful win-win trade to
consumers; the new 20/25cl nr glass bottles (now named ''minis''). ''Minis'' have become the
trendy option, able to satisfy a more moderated intake for consumers who cannot pay the price of
bigger 33cl bottles and are willing to accept enlarged per buy amounts through a broad range of
multi-packs.
Temporary variants of megabrands designed as seasonal options proved to be successful at
better satisfying the light and occasional consumers who were very dependent on warm
temperatures, holiday time and appreciate a lighter refreshing beer taste that is more easy to
drink, affordable and funny or festively named but ideally belonging to a leading parent brand.
The economically troubled consumer continued shifting to home consumption where spend is
lower and there is no concern about limiting consumption to be able to drive.
Key Highlights
Cuts in public employees'' salaries, freezing of pensions in both the private and public sector and
3. VAT increases all contributed to weakened consumer spending power
Private Label and discount brands will not be able to offset the declining beer volumes due to the
strong brand-oriented behavior of consumers
Brewers introduced a new 20/25cl pack size, enabling higher value sales per litre than traditional
33cl pack size
On-premise channels were hurt the most by the consumption contraction, despite the almost static
retail price policy applied by Horeca retailers.
Temporary variants of megabrands designed as seasonal options proved to be successful with the
light and occasional consumer
Get your copy of this report @
http://www.reportsnreports.com/reports/194771-portugal-beer-market-insights-2012.html
Major points covered in Table of Contents of this report include
Canadean Portugal Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1983-2014F
Table - West Europe Population Size and Growth, 2001-2012F
Table - Economic Indicators, 2003-2013F
Table - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
Table - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F
Table - West Europe Beverage Consumption Per Capita, Growth, 2002-2012F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
4. Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer By Turnover- Value/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer, 2011
Table 3.8A - Leading Distributors/Drinks Wholesalers, 2011
Table 3.8B - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
5. Commercial Beverage Consumption Per Capita, - Growth, 2001-2011
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 2001-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
FONT SALEM PORTUGAL S.A (formerly DRINK IN - COMPANHIA DE INDÚSTRIA DE
BEBIDAS E ALIMENTAÇAO SA)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Font Salem Full Brand List, ABV%, Pack Type
Table - Drink In Brand Volumes, 2007-2011
Table - Font Salem Brand Volumes, 2007-2011
EMPRESA DE CERVEJAS DA MADEIRA (ECM)
Ownership/Shareholders
Company History
6. Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Empresa De Cervejas Da Madeira Full Brand List, ABV%, Pack Type
Table - EMC Brand Volumes, 2007-2011
MELO ABREU LDA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Melo Abreu Full Brand List, ABV%, Pack Type
Table - Melo Abreu Brand Volumes, 2007-2011
SOCIEDADE CENTRAL DE CERVEJAS E BEBIDAS (SCC)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - SCC Full Brand List, ABV%, Pack Type
Table - Sociedade Central De Cervejas E Bebidas SA Brand Volumes, 2007-2011
SUMOL+COMPAL, SA (formerly SUMOLIS GM)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Sumol + Compal Full Brand List, ABV%, Pack Type
Table - Sumolis GM Brand Volumes, 2007-2011
Table - Sumolis + Compal Brand Volumes, 2007-2011
UNICER - BEBIDAS DE PORTUGAL SGPS SA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Unicer Full Brand List, ABV%, Pack Type
Table - Unicer Brand Volumes, 2007-2011