Evernote

Renjay Liu
Renjay LiuSoftware Engineer em Microsoft
Evernote
Evernote
Remember Everything

By Renjay Liu
What is it?
• Powerful Note taking software
• A Brand
• A Platform
• A Ecosystem
Financial Overview
• Privately Held
• 280 Employees
• Over $251 Million from funding rounds
– Last funding round (2012), $1 billion valuation

• Marketplace - $1 mil revenue – 1st month (Oct
2013)
History
•
•
•
•

Launched June 2008
11 million users in July 2011
Acquired Skitch in August 2011
September 2013 – Launched Evernote Market
What’s Hot Right Now?
• Evernote Market – A selection of noteworthy
products designed to improve more of your
every day
Secret Sauce
• App Ecosystem
• Multiple Platforms
• Integration into many areas (web clipper,
screenshots)
• Many inputs (OCR, Audio, etc)
Interesting Story
• 2008 money struggles when financial crisis hit
• 3 AM email saving the company
Competition
Prediction
• Well established
• International
• Strong revenue stream from Premium and
Business accounts
Thanks for listening!
• Questions?
1 de 11

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Evernote

Notas do Editor

  1. Make a note of it - Evernote's free app allows users to easily save and search for any text, photo, or video file. The company's flagship product, Evernote, organizes information on desktop computers and mobile devices. Users create and save text notes, pictures, PDFs, and other media files, and Evernote's technology enables any text (even from, say, a label or a sign in a photograph) to become searchable and indexed. Files are saved as "Notes" and groups of files are organized as "Notebooks." The Evernote app is also available in a premium version that offers more storage space and no advertisements. Evernote counts about 11 million users. The company was founded by StepanPachikov, who also launched Parascript.
  2. According to CrunchBaseIPO because of reciprocating trust that people put into Evernote to store information
  3. Libin told me the company had run into trouble in 2008. They had been trying to raise a round of financing towards the end of 2008, when the financial crisis hit the fan and all financial activity ceased. This put Evernote in a difficult position. They had about 2 weeks worth of money in the bank, but to shut down a company in style - you can't run to the wall, you need to prepare for a shutdown.Libin told me he had been thinking about what he could do, but with no avail. It was 3am and he was ready to go to bed and tell his staff next morning the miserable news. Just as he was about to get to sleep, he received one final e-mail. It was from a user who wanted to thank Libin for the great work with Evernote. The user really loved the product and said he could even invest if the company needed the money.At 3AM Libin and the Evernote fan, who happened to be from Sweden, opened up Skype and in 20 minutes the basic details of the agreement were done. Next week, the fan wired $500 000 to Evernote and basically saved the company from bankruptcy