2. My story....
- Lifelong learner
- Dutch Australian living in The Hague
- Lots of informal & vocational study
- Formal qualification: Bachelor of
Business (Marketing & Tourism)
- Studied between 2 countries (Open
Universities Australia)
- Social Media Trainer through Zestee
- Now teaching at The Hague University of
Applied Sciences
3. Today's Class
1. E-learning Trends and Tools
2. E-learning in Action: 3 Case Studies
3. Opportunities for social media
managers: Sharing experience/ideas
within group
4. Where are we now?
Understanding
e-learning trends and tools
17. 1. Explosion over the last 5-10 years in
tools with a few emerging as popular
2. It’s going mobile
3. Content Creation & Video is a core part
4. Education, Organisations & Individuals
5. Communities are forming & growing
Trends and Tools summary
19. 1. Anne Frank House
The Challenge:
Train 20 staff on the education team on how to
integrate social media in around 20 hours. Limited
budget and varying levels of abilities & interest.
Also integrate education & museum teams.
20. The Solutions:
1. Create a policy & procedure and social media
strategy document so organisation on same page.
2. Mixture of delivery methods: presentation,
workshops, Google+ hangout and e-learning.
3. Online self-built social media school using
WooThemes Sensei and a WordPress website
21. 2. The Hague University of
Applied Sciences
The Challenge: Teach International Business
& Management Studies Students to be able to
identify, develop and implement business
skills for the “real world”
22. The Solutions:
1. Mix traditional & new teaching styles and evaluation methods
for both students and lecturers e.g. Screenr, recording lectures
and more
2. Collaborate nationally e.g. social media in education seminar
3. Collaborate worldwide e.g. COIL Conference New York
(Collaborative Online International learning)
24. The Solutions:
1. Create an intake form for volunteers to
identify interests and learning goals
2. Record screencasts for regular tasks
3. Manage questions via a Facebook group
4. Hold monthly face to face meetings
25. Social media managers already
educate, inform and entertain, but
e-learning can take this a step further.
It offers STRUCTURE and more
tangible KNOWLEDGE and SKILLS.
How can we take
advantage?
26. 1. Identify goals and create a
learning plan (SMART Goals)
2. Successful E-learning is all about
STRUCTURE and achieving goals
3. Combine with a business, marketing
or social media strategy
3 Key learnings so far…
27. 1. Develop your own skills and stay on top
of the game: sign up for a course
2. Capture more of the valuable knowledge
within your organisation: create a strategy
3. Train staff and volunteers efficiently and
effectively: create a course
4. Add value to customers: offer a course
Some specific ideas to implement:
28. It’s all about capturing,
giving and sharing value
(knowledge)
29. Renee Veldman-Tentori
www.zestee.com
I love to connect, share, learn & teach.
You are most welcome to connect with
me online, I’d love to hear your
experiences and discuss this further!
30. Your experiences
1. Are you using e-learning as part of
your (social media) strategy?
2. How is it working for you?
3. Did this give you some additional ideas
and how might you implement them?
4. Anything else you’d like to share?
