1.
Marketing Work Samples
Presented by: Renee Jones
Contact :
Ph: 415-412-2569
Em: reneeinsf@gmail.com
LinkedIn.com/in/ReneeJones

2.
Picateers
Business: Fundraising through
school portraits
Responsibility:
• Update and project manage the brand messaging and upgrade the content and usability
of website to support customer acquisition and retention efforts.
• Work with internal teams to improve user engagement, sales process and
program/product roadmaps.
• Developed ad/email campaigns, collateral, event programs and SEO/SEM strategies to
increase awareness and revenue to prepare for B-Round funding.
• Successes include increasing conversions from less than 1% to 4%; dwell time from under
:30 to 14 minutes, page views from 1 to 8, qualified leads from 3 to 38 per week.

3.
Before Renee: FRONT DOOR
Front Door:
• Company has multiple offering from B2B and B2C. Front door does provide clarity for
the different use cases.

4.
After Renee: FRONT DOOR
• I took the different use cases (B2B and B2C) and create visual entrance points
relevant to that audience segment.

5.
Before Renee: INFO PAGE
This was the site for schools to review to
understand:
• Who, what, how for the brand/product offering
The communication was very consumer focused
which confused the business audience. Hence the
low lead collection and the low quality of the leads
we received.

6.
After Renee: INFO PAGE
• Created navigation to provide control for the business audience to find the relevant info for them
• Created concise body content to understand who, what, how for audience and SEO value
• Ability to request info on the audience’s terms when they’re ready

7.
Before Renee: LEAD GEN PAGE
Lead Gen page that generated minimal qualified leads (less than 10 per week).
* No real navigation back to relevant pages * No value statements to support interest in product
* No ability to provide detail on business needs * Too much information asked w/ minimal information provided

8.
After Renee: LEAD GEN PAGE
Lead Gen page that generated qualified leads (more than 40 per week).
* Navigation carried over for consistency * Visual reminder to support product value
* Added ability to provide detail on business needs * Nav gave control over info collection, so lead feels comfortable
providing contact details

9.
CrossLoop
Business: Online, remote tech
support
Responsibility:
• Fine-tune brand messaging
• Develop email strategy to encourage retention of existing users and secure co-branding
partnerships.
• SEM campaigns to increase acquisition, work with product and sales teams to create
collateral and track user lifecycle to enhance user experience that increases loyalty.
• Create strategy to improve website structure, content and navigation for enhanced SEO
and acquisition.
• Research and execute presence at industry events.

10.
Old Email Newsletter Design New Email Newsletter Design

11.
Loomia
Business: Recommendations-based,
online personalization services
Responsibility:
• Short-term contract to create strategies and copywriting around brand re-positioning,
website and sales collateral development, as well as acquisition programs and developing
plans for conference participation to establish thought-leadership in the industry.

12.
Old Front Door
• Current business model
focused on publishers
only
• Client needed to update
content and design to
attract a wider breadth of
clients beyond
publishing.

13.
New Front Door
• Strategy to reference the
current industry
landscape of the industry,
how consumers are
changing and how
Loomia is the solution.
• Gives a wider message to
all industries, with an
online presence, needing
to reach their customers.
• Highlighting news, blogs
and twitter feeds on FD
establishes Loomia as
thought-leaders in the
personalization arena

14.
CNET
Business: Online Media and
Entertainment
Responsibility:
• Responsible for updating brand messaging, collateral and creating targeted advertising
programs to strengthen relationships among industry partners like Best Buy, Sony,
American Express.
• Collaborated with internal sales & product teams to identify and execute multichannel
opportunities to increase user engagement and uploads, site usage and ad revenue.

15.
Coors Program
• Coors came to Webshots with
a budget of $50k and asked us
to create a program leveraging
our webisode series.
• I sketched out this idea in PPT
to show our design, and
engineering teams. The idea
was to create original
programs that users could vote
on, rate, and select
soundtracks for each episode.
• The idea was to use our other
network properties like
TV.com, MP3, Gamespot to
create a network wide
program to increase the
audience reach and justify
additional buy-in from client
(Coors)

16.
Coors Program
• This is what the design team
created from my sketch and what I
spec’d out in documentation.
• This design impressed the client so
much, they increased their budget
to $150k and justified it because
the money was split among three
different properties in the network.

17.
CNET.com Collateral
• This is the original collateral we
created for sales teams.
• I noticed it was few and far between
that sales teams asked for reprints.
So I ran an unofficial, internal survey
among the sales teams and learned
the information was not compelling
or valuable to the client.
• Based on feedback, I worked with the
creative teams on the redesign and
re-wrote the collateral piece.

18.
CNET.com Collateral
• This is the outcome of what I
updated.
• The addition of visuals of the pages
we were selling, what it looked like
was valuable to clients. Showing
data points and benefits in a more
digestible manner helped.
• Ultimately, we were running out of
datasheets so often we were finally
given permission to upload the
collateral to the intranet so sales
teams could download copies as
needed.

19.
Spiderman Program (screen-shot group 1)
This is the program where Sony came to us asking for a solution to their Spiderman Collage campaign.
They wanted to acquire our Webshots images to create the collage. I worked with the design and
engineering teams to combine our different products and ability to create micro-sites into one
cohesive program.
Sony came in with a budget of $50k and with my mockups of the whole program, they ultimately spent
$125k with us.

20.
Spiderman Program (screen-shot group 2)
This is the program where Sony came to us asking for a solution to their Spiderman Collage campaign.
They wanted to acquire our Webshots images to create the collage. I worked with the design and
engineering teams to combine our different products and ability to create micro-sites into one
cohesive program.
Sony came in with a budget of $50k and with my mockups of the whole program, they ultimately spent
$125k with us.

21.
Sybase
Business: Enterprise Software
Focused on Capital Markets
Responsibility:
• Optimizing multi-million dollar marketing/advertising budget to develop and execute
global integrated marketing and advertising strategies to drive awareness and qualified
leads in their Capital Markets and Business Intelligence verticals.
• Collaborate cross-functionally (ad agency, editorial, product marketing, web, PR, sales,
bus-dev, customer relations, events, finance, publishing and editorial vendors) to develop
thought-leadership content, ad messaging, solution partner programs, media
partnerships, etc to achieve success.

22.
Media Results – Click Thru
2010 2011
• CTR: 0.08% • CTR: 0.61%
• Total Clicks: 8,561 • Total Clicks: 25,612 (to-date)
Click-thru results by Offer:
Sybase/CEP
Cap Guide (Whitepaper) Cap Guide
• White papers are highest qualified lead drivers

23.
Media Results – Lead Gen
2010 2011
• Inquiries: 955 • Leads/Inquiries: 4,238
• No data found for leads
Capital Markets Guide and Real-time Risk WP account for 49% of leads

24.
CAPITAL MARKETS GUIDE RESULTS
2011 Capital Markets Guide
• Launched May 19, 2011
• Downloads: 11,528 (all 6 Apple country sites)
• Print Mailings: 13,000+
• Syndication Downloads: 912 iPhone Page
Sybase Form Page Sybase Download Page

25.
AWARENESS ADVERTISING
Value proposition considered for creative development:
Sybase is #1 in CEP technology, pioneering the development of integrated, real-time analytics
solutions across a myriad of complex, data-driven industries (overt benefit).
That’s because with our CEP technology, you can capture, analyze and respond to complex, big
data in real-time – all the time. Our real-time analytics solutions combine historical and current
market data, giving you a holistic view of your business – increasing your opportunities and
minimizing your risk (reason to believe).
With Sybase’s CEP solution, we offer simple, integrated platform ensures consistency of data and
shared functions across an organization (dramatic difference).
Sybase CEP technology provides real-time analytics, allowing you to make real-time decisions that
are right for you: when you want (real-time), how you want (manage algorithm), where you want
(mobility).

26.
CAPITAL MARKETS: MESSAGE PLATFORM
Overall
Theme
Sybase is #1 in CEP Technology
Products
Aleri ESP and RAP r5 are CEP solutions
Marketed
Company Sybase’s Aleri Event Stream Processor (ESP) is the award-winning complex event processing (CEP) solution for rapid
Positioning development and deployment of business critical applications.
ESP analyzes and acts on high velocity and high volume streaming data – in real-time.
As the leading CEP solution in the market and the only CEP offering that has been benchmarked for low latency, Sybase
ESP powers real-time Continuous Intelligence™ by providing the capabilities to monitor, detect, analyze, and respond to
events as they occur.
As a real-time intelligence solution, SAP’s ESP and RAP solutions facilitate faster and more immediate time to action as
well as the power to make the most opportune corrective, profitable, competitive and value-add decisions.
Target
STRATEGIC IT/ IT MGT LOB NON-IT MGT
Audience
Theme Real Time Analytics Trading Risk
Key Message Sybase’s CEP solution, ESP and RAP provides: In the fast-paced world of capital markets, the ability to assess
• a single platform that provides high- speed data the state of the market and act ahead of others is critical.
absorption
• simultaneous and immediate access to common With Sybase’s CEP solution:
data needed by multiple user communities (quants, • getting live market data to applications faster.
traders, and risk managers) • construct a holistic view of the market, your positions and
• supplies data to trading applications and enables exposures, by combining historical data with real-time
intra-day risk management and market analysis. market data.
• Consolidate data (typically fragmented into multiple silos)
into unified data sets that support multiple analytics.

27.
AWARENESS ADVERTISING
Story we want to convey, the focus:
Value Offered: Ad Messaging Focus:
1. Real-Time Analytics: 1. Real-time data
• Continuous consolidation and
computation
2. Smart, fast trading
• Scalable for complex, big data and large 3. Analytics
amounts of simultaneous queries
4. Risk
• Faster with in-database analytics for
immediate query results
2. Enterprise-wide Deployment
• Simple, integrated platform ensures
consistency of data and shared functions
across your organization
3. Proven, trusted track record
• First to create a column-based analytics
server
• More CEP product customers in the FSI
industry than any other company

28.
AD MESSAGE 1: REAL-TIME DATA

29.
AD MESSAGE 2: SMART, FAST TRADING

30.
AD MESSAGE 3: ANALYTICS

31.
AD MESSAGE 4: RISK

32.
ONLINE
Landing Pages

33.
ELEVATOR ADS
Campaign 1 Campaign 2 Campaign 3
• Above ads were placed in 12
buildings
– All house target accounts from
New Prospects and Named
Accounts List
• 232 screens
• 144 spots
– Per day/Per screen
Blue = Customer Locations
Green = Elevator Placements