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Introduction to Media Literacy ,[object Object],Renee Hobbs,[object Object],Temple University Media Education Lab ,[object Object],Philadelphia PA ,[object Object]
Using Tools & Technology Resources,[object Object],Well,[object Object],Critical ,[object Object],Analysis, Reflection & ,[object Object],Ethics,[object Object],Teamwork,[object Object],& ,[object Object],Problem-,[object Object],Solving,[object Object],Creativity ,[object Object],& ,[object Object],Expression,[object Object],What is Media Literacy?,[object Object]
Media Literacy Definition,[object Object],Media literacy is a 21st century approach to education that provides a framework to access, analyze, evaluate and create messages in a variety of forms. It builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.,[object Object],--Center for Media Literacy,[object Object]
Media Literacy is a Life Skill,[object Object],Media is part of the cultural environment and as such, it affects healthy development: ,[object Object],Self-Awareness & Acceptance,[object Object],Growth & Development,[object Object],Body Knowledge and Care,[object Object],Personal and Social Relationships,[object Object],Strategies for Healthy Living,[object Object]
Building Analysis and Critical Thinking Skills ,[object Object]
http://mediaeducationlab.com,[object Object]
Media Literacy is a Life Skill,[object Object],Nutrition,[object Object]
Media Literacy is a Life Skill,[object Object],Nutrition,[object Object],Substance Abuse,[object Object]
Media Literacy is a Life Skill,[object Object],Nutrition,[object Object],Substance Abuse,[object Object],Stereotypes,[object Object]
Media Literacy is a Life Skill,[object Object],Sexuality,[object Object]
Media Literacy is a Life Skill,[object Object],Sexuality,[object Object],Aggression,[object Object]
Media Literacy is a Life Skill,[object Object],Sexuality,[object Object],Aggression,[object Object],Online Social,[object Object],Responsibility,[object Object]
Promoting Habits of Inquiry,[object Object]
Key Concepts of Media Literacy,[object Object],All media messages are constructed.,[object Object],  Each medium has different characteristics, strengths and a unique “language” of construction.,[object Object],  All media messages contain embedded values and points of view.,[object Object],  People use their individual skills, beliefs, and experiences to construct their own meanings from messages.,[object Object],  Media messages must be considered within a social, political and economic context. ,[object Object],  Media and media messages can influences beliefs, attitudes, values, behaviors and the democratic process.,[object Object]
Media Literacy is an Expanded Conceptualization of Literacy,[object Object]
Multidisciplinary Perspectives in Media & Technology in Education,[object Object],Media literacy can be applied to all the K-12 subject areas:,[object Object],[object Object]
  Social Studies/Government
  History
  Science
  Health
  Technology
  Art/Music/Drama ,[object Object]
Integrating ML Across the Curriculum,[object Object],1. Teaching With Media & Technology,[object Object],2. Making Connections with Out-of-School Literacies,[object Object],3. Developing Information Access & Research Skills,[object Object],4. Strengthening Message Analysis Skills,[object Object],5. Composing Messages using Multimedia,[object Object],6. Exploring Media Issues in Society,[object Object],7. Sharing Ideas and Taking Action,[object Object]
Integrating ML Across the Curriculum,[object Object],1. Teaching With Media & Technology,[object Object],2. Making Connections with Out-of-School Literacies,[object Object],3. Developing Information Access & Research Skills,[object Object],4. Strengthening Message Analysis Skills,[object Object],5. Composing Messages using Multimedia,[object Object],6. Exploring Media Issues in Society,[object Object],7. Sharing Ideas and Taking Action,[object Object]
Introduction to Media Literacy
Captain Morgan Rum,[object Object],The company spent $14.5 million to advertise Captain Morgan rum in 2005 on television, magazines, radio, newspaper, and the Internet.,[object Object]
Analyze an Alcohol Ad,[object Object],1. Color & Design,[object Object],How is color used to attract your ,[object Object],attention?,[object Object],What kinds of technologies were,[object Object],used to construct this message?,[object Object]
2. Language,[object Object],“The Captain was here.,[object Object],Don’t drink until you’re 21. ,[object Object],Captain’s orders.”,[object Object],What comes to mind when you see,[object Object],these words and phrases?,[object Object],What feelings do you experience,[object Object],when looking at the picture?,[object Object]
3. Relationships,[object Object],What inferences (educated guesses) can you make about the people pictured in this ad?,[object Object],What kind of relationship do you think they have?,[object Object]
4. Subtext,[object Object],The ad suggests a meaning. It doesn’t state the meaning directly. ,[object Object],What are some possible messages that the advertiser wants you to think or feel after viewing this ad? ,[object Object]
4. Subtext,[object Object],I can’t wait to be 21 so I can drink alcohol.,[object Object]
4. Subtext,[object Object],I can’t wait to be 21 so I can drink alcohol.,[object Object],A girl who drinks alcohol will dress and act in a sexual way.,[object Object]
4. Subtext,[object Object],I can’t wait to be 21 so I can drink alcohol.,[object Object],A girl who drinks alcohol will dress and act in a sexual way.,[object Object],Girls who drink alcohol are attractive and fun to be with.,[object Object]
4. Subtext,[object Object],I can’t wait to be 21 so I can drink alcohol.,[object Object],A girl who drinks alcohol will dress and act in a sexual way.,[object Object],Girls who drink alcohol are attractive and fun to be with.,[object Object],What is accurate or inaccurate about these subtext messages?,[object Object],What is true and false,[object Object],about these ,[object Object],subtext messages?,[object Object]
Captain Morgan Deconstructed,[object Object],1. Color & Design,[object Object],Red is a big contrast with the dark colors of the outdoor, nighttime setting.,[object Object],3. Relationships,[object Object],The Captain looks,[object Object],interested in the girl. ,[object Object],She’s the center of ,[object Object],attention.,[object Object],The drawn cartoon character and cartoon-like boots contrast with the realistic photograph.,[object Object],4. Subtext,[object Object],[object Object],you drink alcohol.,[object Object],[object Object],outrageously if you drink alcohol.,[object Object],2. Language ,[object Object],The slogan is used on many ,[object Object],Captain Morgan ads– it’s,[object Object],familiar to people.,[object Object],5. Accuracy,[object Object],When people drink, they can do stupid things to make themselves the center of attention – in a very negative and dangerous way.,[object Object],The phrase, “Don’t drink until,[object Object],you’re 21” makes drinking seem,[object Object],like an adult activity.  But the girl depicted in the photo looks like a teen. ,[object Object]
Create a POSTER,[object Object],[object Object]
Compose using full sentences to analyze using some of the key concepts and critical questions
CREATE a poster to share your analysis with the group

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Introduction to Media Literacy

Editor's Notes

  1. OVERVIEW THE WEEK--- Day by Day