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Design como Estratégia de Negócio

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Apresentação realizada em 19/03 no Digital Strategies Summit 2011 / ESPM por Renato Nascimento / Orange

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Design como Estratégia de Negócio

  1. 1. Dirk Schächter: The Typomaps are awarded with the IF Design Award and are nominated for the Design Award of theFederal Republik of Germany 2011. The Typomaps are handset, and not automatically generated by computer program.
  2. 2. Influência no Varejo 43% de todas as vendas efetuadas no varejo devem ser influenciadas ou feitas pela internet até 2012.Fonte: “The Web’s Impact on In-Store Sales: US Cross-Channel Sales Forecast”.
  3. 3. Influência no B2B 83% Das empresas utilizam a internet para pesquisar e encontrar fornecedores em potencial.Fonte: “The Web’s Impact on In-Store Sales: US Cross-Channel Sales Forecast”.
  4. 4. Qual o Impacto do Design na Credibilidade 75% dos usuários da web admitem fazer julgamentos sobre a credibilidade de uma organização baseados no design de seu site. C c e Credibilidade Confiança EncantamentoFonte: Fogg, B.J., Stanford Guidelines for Web Credibility, Persuasive Technology Lab. Stanford University.
  5. 5. Design EU PODERIA FAZER ISSO SIM, MAS VOCÊ NÃO FEZ
  6. 6. Contrato um Arquiteto ouAcredito no Mestre de Obras ?
  7. 7. Briefing
  8. 8. Pensar em Design éconteúdo navegabilidade velocidadetipografia usabilidade interaçãoconsistência tecnologia portabilidade
  9. 9. Concreto Interface
 Wireframe
Site
Map
Estrutural
 Escopo
 1. Estratégia Abstrato É onde tudo começa: O que nós Estratégia
 queremos do site? O que os usuários buscam?
  10. 10. Concreto Interface
 Wireframe
Site
Map
Estrutural
 2. Escopo Transforma estratégias em requisitos: Escopo
 Quais características necessariamente o site deve apresentar? 1. Estratégia Abstrato É onde tudo começa: O que nós Estratégia
 queremos do site? O que os usuários buscam?
  11. 11. Concreto Interface
 Wireframe
 3.  Site Map Estrutural Dá forma ao escopo: Como todos osSite
Map
Estrutural
 elementos do site se ajustam e se comportam? 2. Escopo Transforma estratégias em requisitos: Escopo
 Quais características necessariamente o site deve apresentar? 1. Estratégia Abstrato É onde tudo começa: O que nós Estratégia
 queremos do site? O que os usuários buscam?
  12. 12. Concreto Interface
 4. Wireframe Torna a estrutura concreta: Quais os Wireframe
 elementos que teremos disponíveis para o usuário no site? 3.  Site Map Estrutural Dá forma ao escopo: Como todos osSite
Map
Estrutural
 elementos do site se ajustam e se comportam? 2. Escopo Transforma estratégias em requisitos: Escopo
 Quais características necessariamente o site deve apresentar? 1. Estratégia Abstrato É onde tudo começa: O que nós Estratégia
 queremos do site? O que os usuários buscam?
  13. 13. 5. Interface Concreto Interface
 Torna tudo tangível: Como ficará a versão final do projeto? 4. Wireframe Torna a estrutura concreta: Quais os Wireframe
 elementos que teremos disponíveis para o usuário no site? 3.  Site Map Estrutural Dá forma ao escopo: Como todos osSite
Map
Estrutural
 elementos do site se ajustam e se comportam? 2. Escopo Transforma estratégias em requisitos: Escopo
 Quais características necessariamente o site deve apresentar? 1. Estratégia Abstrato É onde tudo começa: O que nós Estratégia
 queremos do site? O que os usuários buscam?
  14. 14. 10 Coisas Que Você Precisa Saber Sobre DesignO Que é 1.  Design pode mudar empresasDesign 2.  Design é mais do que somente fotos bonitas 3.  Traz benefícios, não caracteristicasUm Design 4.  Traz fluência, não telasEficiente 5.  Não faz o usuário pensar 6.  Começa com uma grande história 7.  Utiliza o design como uma alavanca 8.  Se obtém fora do escritórioUm ProcessoEficiente de 9.  Tem uma bíbliaDesign 10.  Se repete e se aprimora
  15. 15. Renato Nascimento renatonascimento@orangedesign.com.br
 @renatoorange 55 (11) 2769.5502 www.orangedesign.com.br Orange Design Faz da Internet um grande negócio

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