1. Revenue Model
 Startups don´t have much money to spend on consulting
services like BP elaborations;
 Revenue model:
 Success fee: most part of the payment is only charged if
the BP is successful (acceptance of incubator);
 Operational fee: about 20% or 30% of the total price of the
BP (charged even if the BP isn´t successful, in order to
cover the operational costs);
 Participation: the successful startup can trade a part of the
success fee for a minor participation on the company;

2. Startups willing to
enter an inbubator

3. Startups willing to
enter an inbubator
Startups willing
to pay for a
business plan

4. Startups willing to
enter an inbubator
Number of Startups willing
vacancies to pay for a
oferted by business plan
incubators

5. Startups willing to
enter an inbubator
Our market
Number of Startups willing
vacancies to pay for a
oferted by business plan
incubators
Intersection:
success fee’s
incoming