An introductory presentation to online fundraising in the context of the digital age with specific reference to GivenGain, its functionality and features.

3. Colin Habberton.
GivenGain Foundation.

4. GivenGain.
Introduction to Online Fundraising

5. In 2008

3 million donors made a total of
6.5 million donations online

Donations for the campaign
totalled more than $770 million

Of those 6.5 million donations, 6
million were $100 or less

The average online donation was
$80

The average donor gave more
than once
The Hope
Source: http://voices.washingtonpost.com/44/2008/11/obama-raised-half-a-billion-on.html

6. In 2012

4.4 million donors

Raised a total of $1.1 billion

The average donation $50 micro-donations

Of that $690 million were donated
online

raised $250 million from
4,276,463 online donations in
6 months

https://contribute.barackobama.com
The Hope
Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/

7. Estimates in:
2001 = $550 Million
2003 = $1.9 Billion
2005= $4.53 Billion
2006= $6.87 Billion
2007 = $10.44 Billion
2008 = $14.64 Billion
2009 = $15.48 Billion
2010 = $17.65 Billion
2011 = $20.29 Billion
 US represents more than ½ the global online philanthropic market
 Globally more than $40 billion in online donations
 Consistent, progressive growth
 New world - No boundaries, no limits
Fundraising in the Digital Age
Source: http://www.thinkadvisor.com/2013/06/24/online-donations-surged-in-2012

8. July 2010 – July 2013
 Average online one-time donation in 2012 was $60
•
Average online monthly donation in 2012 was $19
•
One-time gifts accounted for 89% of online giving, while monthly gifts accounted for 11%
•
33% of non-profit online revenue was sourced to email
Fundraising in the Digital Age
Source: https://www.blackbaud.com/nonprofit-resources/blackbaud-index

9. State of The Not-for-profit Industry, June
2012
Fundraising in the Digital Age
A total of 1,516 organisations from nine countries responded to this survey in June 2012. Source:
https://www.blackbaud.com/SONI/

10. State of The Not-for-profit Industry, June
2012
Top factors reported as leading to success in growing online
donations:
 Organisational focus on improving its website, or increased
accessibility to its website.
 Efforts to increase public awareness of online donation options
through improved strategic communications, including emails
and newsletters.
 A cultural change towards acceptance of online transactions in
general, including online donations.
 Adopting new software and technologies to make online
Fundraising in the Digital Age
donation options more available and easier to use.
A total of 1,516 organisations from nine countries responded to this survey in June 2012. Source:
https://www.blackbaud.com/SONI/

11. Social Media

12. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

13. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

14. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

15. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

16.  ‘Learning Age’?
 Social Networks
 Over 1 billion users
 700 billion minutes
 300,000 Volunteers
 70 Languages
 1 Functional Language
 Sharing x 200+
 ‘Followers’
 ‘Friends’
The Learning Age

17. Image (delete text).
The Web: The World We live in

18. GivenGain Foundation
 Established in 2001
 Currently serving over 1400 nonprofits in over 40
Countries
 Processed over USD 75 million to over 3500 projects
 Community of over 82 000 donors
 Training & support
 Donation processing
 In-House Development
 Local focus with zero barriers & global reach
 Offices in Switzerland, South Africa & UK
GivenGain

19. The GivenGain Platform

20. Causes

21. Online publishing
integrated into Social
Media
Integrated
Communication
Multi Currency
Tools via
Payment
email and sms
Processing
Stakeholder Relationship
Features
Management System

22. Keys to Success
Benefits
 Executive Buy-In
 Stakeholder Engagement
 Process Integration
 Transparency of Purpose
 Social Media Skills
 Dynamic Communication
 Planning & Promotion
 Real-time Interaction
 Creativity & Purpose
 ‘Crowdraising’
Summary

25. Thank You.
@GivenGain
www.facebook.com/givengain
www.givengain.com