1. Research question
What are the criteria’s that will enable Mobbr to create an attractive social media?
How can Mobbr integrate social media to their website?
What are the criteria’s that will enable Mobbr to create an attractive social
media?
In order for Mobbr to create an attractive website, the company has to know how to
create a website or employ an expert in that field. First Mobbr has to have a mind
map of the exact informations they need to showcase on their website that will be
attractive ad appealing to their customers.
Creating A Website
First and foremost, Mobbr has to use a good website builder .what is a website
builder? They are programs that allow you to design and develop your own website
through an easy interface that takes all the hard work out. You can produce a
beautiful and functional website without having to understand technicalities like code,
even for your online shop.Examples of website builder are web.com, Wix,
Wordpress, one.com and many more.
Know Your Goals
Every website serves a different purpose. For example, Mobbr’s purpose is to enable
payments for Crowd sourcing In short, Mobbr can read, compare and contrast other
crowd sourcing platforms websites to gain knowledge on how to improve their
website.

2. Here is a summary of some criteria’s required for Mobbr to create great
website
Content Richness: Mobbr site has to be rich in content. The most important three
words in website evaluation are “content, content, content”!
User-friendliness: Mobbr site has to be intuitive and easy to use.
Reliability: Mobbr site has to reliable and always available. A wonderful site that is
often unavailable is not great.
Freshness: Mobbr site has to be frequently updated.
Security: Security is very crucial for Mobbr site, hence it is being used for payments,
and Mobbr site has to be free from significant security risks to their users.
Skilful Practices? Does Mobbr site follow “skilful practices”? This is an important
question for Mobbr to answer. The company has to employ skilled web designers
Fun? Is Mobbr site enjoyable? Never underestimate the value of fun!
Social media rich? Is the site social media rich and skilful in its use of social media
such as facebook, YouTube, pinterest, blog, twitter and so on.

3. How can Mobbr integrate social media to their website?
Social media is one of the main activities people take part in online. Mobbr Syncing a
social media on their website can drive added value to your audience and paying
customers alike.
Include Visible Social Media Buttons.
Best practises have been suggested that social buttons should be displayed on the
top, bottom or along the side of the home page. Mobbr may want to create the
buttons or links so that their users can easily visit their social media pages. Also,
Mobbr must not feel obligated to link out all social media. Incorporating facebook
reviews on their website can be beneficial to the company
Include Share Button
Mobbr can include share buttons on their website and social media pages to avoid
missing out on a whole host of potential social impressions. Mobbr has to be
proactive and always include up to date social media plug in buttons.
Mobbr should pay attention to the way in which individuals are using social media
buttons by tapping into Google analytics in order to find out how many people are
actually clicking on their outbound social media links
Embed videos when appropriate
Mobbr can embed their quality video online especially if there are more video views,
“Videos also increase a visitor's time on page and improve conversion rates."
Blogging
Sharing blog posts that offer valuable and helpful information builds credibility with
your readers. When you have that trust with customers, there’s a good chance they’ll
stay on your site to check out what else you offer after reading your blog post.
Another piece of content we like to use is customer testimonials. When you put a
new testimonial on your website create a post for Google+ or Facebook that has a
short quote from the testimonial, the customer’s name (or tag them if possible), a link
to your testimonials page and something like “Read what more of our happy
customers are saying”.
Social sign in
Mobbr can it easier for your customers to stay connected with them by allowing
them to log in to their account with social sign in. If Mobbr is not familiar with this
concept, social sign in simply allows someone to log in to an account with already
existing social networking credentials – the most popular being Facebook, Twitter,
and Google+.

4. If you have a site that relies on customers registering and logging in you may be
losing business without social sign in. According to a Blue Research study, three out
of every four Internet users leave a website rather than take the trouble to register a
new account. Social sign in increases opt-in rates and your customers will appreciate
not having to remember another user id and password.

5. References
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Schiff, J. (2014). Jennifer Lonoff Schiff - Features. [online] Digital Arts. Available at:
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Top10bestwebsitebuilders.com, (2014). Website Builders Comparison | Top 10 Website
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