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The good, the bad, the pretty and the ugly

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Web design Today: The good, the bad, the nice and the ugly
With the advent of HTML5/CSS3 and Web fonts, things seemed to look
good for people with an aesthetic sense. At the same time an avalanche
of technical innovations destroyed all dreams of being able to fully
control the look of digital information. The old question: Is it
possible to design Websites that look nice and work well? Does good
Web design need to look ugly? Are there links, bridges, short cuts
between good user experience and nice aesthetics? A look into good and
bad practice of contemporary Web design.

Publicada em: Design
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The good, the bad, the pretty and the ugly

  1. 1. THE GOOD, THE BAD,THE NICE, AND THE UGLY.A look into the practice ofcontemporary Web design.By Oliver Reichenstein, @iA
  2. 2. LOOKING BACK
  3. 3. THE GOOD
  4. 4. THE BAD
  5. 5. THE PRETTY
  6. 6. AND THE UGLY
  7. 7. “Flash has had it’s day, but it’swaining.”-- Steve Jobs
  8. 8. “New open standards created inthe mobile era, such as HTML5,will win on mobile devices (andPCs too). Perhaps Adobe shouldfocus more on creating greatHTML5 tools for the future, andless on criticizing Apple forleaving the past behind.”-- Steve Jobs, April, 2010
  9. 9. So, yes. But here is the thing...
  10. 10. “If you just make an HTML-Document and you put it on theWeb it’s already responsive.”--Jeremy Keith
  11. 11. “The Web is responsive bydefault.”--Andy Hume
  12. 12. Why do we screw it up then?
  13. 13. Because we’re stupid?
  14. 14. Because branding matters?
  15. 15. Because we are too excited aboutour new opportunities?
  16. 16. Because we have not adapted tothe new environment yet?
  17. 17. How do we not screw things up?
  18. 18. “You have structure, you havepresentation, you havebehavior.”--Jeremy Keith
  19. 19. HTML - StructureCSS - PresentationJava-Script - Behavior
  20. 20. “Use progressive enhancementat every level of the stack.”--Jeremy Keith
  21. 21. LOOKING FORWARD
  22. 22. 1. No other Technology evolvesas fast as the Web....HTML, CSS are work in progress.
  23. 23. 2. Apps are definitely not thefuture of Web design....better apps are the future of apps.
  24. 24. 3. Web Design is 95% Typography....if the future of Web Design is responsive,then the future of typography should beresponsive as well. But that’s just me.
  25. 25. CONCLUSION.
  26. 26. THANK YOU.

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