2. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum THE LENSES THROUGH WHICH WE FOCUS INDIVIDUAL SOCIAL NETWORK INSTITUTION
3. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum THE LENSES THROUGH WHICH WE FOCUS > The Approaches < INDIVIDUAL >Leadership< SOCIAL NETWORK >Organizing< INSTITUTION >Community Building<
4. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum THE LENSES THROUGH WHICH WE FOCUS >The Approaches < - Training Elements - INDIVIDUAL >Leadership< - Skills - SOCIAL NETWORK >Organizing< - Impact - INSTITUTION >Community Building< - Capacity -
5. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum In summary… INDIVIDUAL >Leadership< - Skills - SOCIAL NETWORK >Organizing< - Impact - INSTITUTION >Community Building< - Capacity -
6. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum Individual actions lead to impact This language is not ‘absolute’. To some extent some of the words are “interchangeable”. INDIVIDUAL >Leadership< - Skills - SOCIAL NETWORK >Organizing< - Impact - INSTITUTION >Community Building< - Capacity - Social Network have a role in community building Institutions need skills
7. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum INDIVIDUAL Leadership Skills INSTITUTION Community Bldg Capacity SOCIAL NETWORK Organizing Impact TOOLS TECHNIQUES ACTION STEPS STRATEGIES PROGRAMS INITIATIVES MOBILIZATION VOLUNTEERISM GATHERINGS OUTPUTS
8. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum INDIVIDUAL Leadership Skills INSTITUTION Community Bldg Capacity SOCIAL NETWORK Organizing Impact TOOLS TECHNIQUES ACTION STEPS STRATEGIES PROGRAMS INITIATIVES MOBILIZATION VOLUNTEERISM GATHERINGS OUTCOMES / RESULTS / CHANGE S pecific <> M easurable <> A ttainable <> R ealistic <> T imely OUTPUTS
9. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum INDIVIDUAL Leadership Skills INSTITUTION Community Bldg Capacity SOCIAL NETWORK Organizing Impact TOOLS TECHNIQUES ACTION STEPS STRATEGIES PROGRAMS INITIATIVES MOBILIZATION VOLUNTEERISM GATHERINGS OUTCOMES / RESULTS / CHANGE S pecific <> M easurable <> A ttainable <> R ealistic <> T imely OUTPUTS
10. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum INDIVIDUAL Leadership Skills INSTITUTION Community Bldg Capacity SOCIAL NETWORK Organizing Impact TOOLS TECHNIQUES ACTION STEPS STRATEGIES PROGRAMS INITIATIVES MOBILIZATION VOLUNTEERISM GATHERINGS OUTCOMES / RESULTS / CHANGE S pecific <> M easurable <> A ttainable <> R ealistic <> T imely OUTPUTS EVALUATION
11. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum PARTNERSHIP COLLABORATION COALITIONS Context
12. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum PARTNERSHIP COLLABORATION COALITIONS Inclusion Active Participation Tolerance Values
13. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum PARTNERSHIP COLLABORATION COALITIONS Inclusion Active Participation Tolerance Diversity Diversidad
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21. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum Who Leads, Why & How Civic Participation With a Purpose Beyond Mobilization, Volunteerism, and Outreach Evaluating Community Engagement NTIs & PBTs In summary… [ INDIVIDUAL ] Community Leadership Institute CLI [ SOCIAL NETWORK ] Community Organizing Symposium COS [ INSTITUTION ] Community Building Forum CBF Working in Diverse Communities Partnerships, Collaborations, & Coalitions
22. Community Engagement Professional Certificate Program Rationale for Revisions and Layout of New Curriculum THE END
Notas do Editor
TITLE SLIDE
The curriculum for NeighborWorks America Community Leadership, Building, and Organizing Professional Certificate Program focuses through three lenses: The Individual The Institution The Social Networks
Each of these lens requires a different approach to strengthen its focus: The Individual > Leadership The Institution > Community Building The Social Networks > Organizing It is from these three approaches that the Professional Certificate Program gets its name. NEW STATEMENT: individual action outside an institutional or social network context is not community leadership.
In turn, each foci requires certain training elements be emphasized: The Individual > Leadership > Skills The Institution > Community Building > Capacity The Social Networks > Organizing > Impact
In summary…
Of course, this language is not ‘absolute’. To some extent some of the words are “interchangeable”: Institutions need skills; Individual action leads to impact; and, Social Network have a role in community building
Each of these training elements has its own set of outputs: The Individual > Leadership > Skills: Tools, Techniques, & Action Steps The Institution > Community Building > Capacity: Strategies, Programs/Projects, & Initiatives The Social Networks > Organizing > Impact: Mobilization, Gatherings/Convenings, & Volunteerism
The Outcomes/Results of the training must be long the traditional S.M.A.R.T. model: Specific (the ‘what, why, & how’) Measurable Attainable Realistic Timely
In summary…
And, very important: All outcomes and outputs must be able to be Evaluated
Our work gets done predominantly through Partnership Collaboration Coalition
Our value system is centered in Inclusion Active Participation Tolerance
And operationalized in a real-world environment that we recognized is first and foremost: Diverse This ‘diversity reality’ must be understood, acknowledged, and recognized as the driving cultural paradigm of our work.
The CBL&O curriculum reflects NeighborWorks America’s corporate direction highlighted in its Strategic Plan 2007 -2001, which clearly identifies COMMUNITY as a principal value: We incorporate the views of our various stakeholders and audiences, building on diversity as a strength and working in partnership with others to achieve results. Indeed, NeighborWorks America simple MISSION STATEMENT captures the essence of our work: NeighborWorks America creates opportunities for people to live in affordable homes, improve their lives and strengthen their communities.
Operationally, this mission and values are embedded into various components of the corporation: Organizational Assessment Divisions’ Performance Objectives Community Building and Organizing Initiatives’ Membership Standards Success Measures’ Indicators Organizational Underwriting’s Grant Requirements Line of Business’s Description Training’s Curriculum Content Community Levels Outcomes
There are many NeighborWorks venues where CLB&O is embedded. Key among these are: Community Leadership Institutes Dorothy Richardson Awards NeighborWorks Week CB&O Initiative’s Membership Activities Multi-Family Initiative’s Resident Services
Going beyond the Network, the broader field of Community Development has many opportunities for benefiting from the CLB&O curriculum and its Professional Certificate Program. These include, among many: Individuals: Staff, Management, Volunteers Institutions: Private, Public, non-Profits Social Networks: Civic, Professional, Academic Each of this requires its unique marketing approach and present potential collaborative and partnership opportunities. Indeed, each of these has a long list of additional ‘contact points’ for further development, research, recruiting, and relationship building.
Short List of Shared Knowledge There’s a relative short list of shared knowledge that permeates the CLB&O curriculum. This includes the (evolving & working) definitions for: Community Leadership Community Building Community Organizing There are also certain principles that key CLB&O instructors have developed through the years. These serve as a starting point for further discussion. Additionally, there are certain resources (i.e.: books, magazines, articles, and web-links) that can help provide a solid foundation for our work. It is the combination of these definitions, principles, and resources that create our common language. These are detailed in our CLB&O web-site: www.nw.org/CLBO
It is within this context that the Community Engagement Professional Certificate Program has a curriculum based on 6 required courses; the first three which are considered the core courses and the other three considered supportive, contextual courses: 1. Community Leadership: Who Leads, Why & How 2. Community Building: Civic Engagement With a Purpose 3. Community Organizing: Beyond Mobilization and Volunteerism 4. Working in Diverse Communities 5. Community Led Partnerships and Collaborations 6. Evaluating Community Engagement There is an additional requirement that the Program participant take two electives and complete a Practicum before receiving a certificate.
Beyond the NeighborWorks Training Institute (NTIs) – and Place Based Training (PBTs) – each of the core courses has an additional venue uniquely focused on it: For “Community Leadership”, there is the annual “Community Leadership Institute” marketed to emerging leaders in the communities served by the NeighborWorks Network. For “Community Building”, there is the every-other year “Community Building Forum” marketed to organizations and institutions, including local jurisdictions, academia, funders, CDCs and other non-profits CDCs. For “Community Organizing”, there is the every-other year “Community Organizing Symposium” marketed to a similar market, but targeting primarily those directly involved in organizing, outreach, and civic engagement; and, including the practitioners doing the work.