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Leverage Social Media for Student Engagement




                                 tom@redroverhq.com
Tom Krieglstein
 @tomkrieglstein
Dance Floors
N
0       5
                0N   1   2   3   4   5




    Bad Dance        Good Dance
Good Campus



N
0       5
                0N   1   2   3   4   5




    Bad Dance        Good Dance
Leadership
Opportunity          Good Campus



N
0       5
                0N   1   2   3   4   5




    Bad Dance        Good Dance
National Survey on Student Engagement



             60-84%
     of students will never participate
      in a college sponsored activity.
The Steps
The Steps

1) Introduce Yourself
The Steps

1) Introduce Yourself

2) Introduce People To Each Other
The Steps

1) Introduce Yourself

2) Introduce People To Each Other
           relevant
3) Make Small   V   Groups
The Steps

1) Introduce Yourself

2) Introduce People To Each Other
           relevant
3) Make Small   V   Groups

4) Get Out Of The Way
Connect Them:
Connect Them:
Great Dance




              Great Campus
Leveraging Social Media For Increased Student Engagement
No
No   Yes
Web 1.0
Web 2.0
Web 1.0   Web 2.0
Broadcaster   Converser   Connector
Leveraging Social Media For Increased Student Engagement
Q:   How Many Facebook Pages
         Do You Manage?
Broadcaster   Converser   Connector
Leveraging Social Media For Increased Student Engagement
Broadcaster   Converser   Connector
Leveraging Social Media For Increased Student Engagement
Broadcaster   Converser   Connector
facebook.wvu.edu
Q:
 What Stage is Your School’s
      Facebook Usage?
Recommendations
Recommendations
• Be Human / Add a Face / Enlist “Hosts”
Recommendations
• Be Human / Add a Face / Enlist “Hosts”

• User Generated Content
Recommendations
• Be Human / Add a Face / Enlist “Hosts”

• User Generated Content

• Elicit Conversations (Don’t Own Them)
Recommendations
• Be Human / Add a Face / Enlist “Hosts”

• User Generated Content

• Elicit Conversations (Don’t Own Them)

• Link (Uno cial Groups / Digital Identities)
Limitations
Limitations
• Facilitating Relationships
Limitations
• Facilitating Relationships



• Individual Analytics
Limitations
• Facilitating Relationships



• Individual Analytics

• Top Down Control
Limitations
• Facilitating Relationships



• Individual Analytics

• Top Down Control

• Relevancy
QUESTIONS
 thoughts?
  feelings?
Leveraging Social Media For Increased Student Engagement
Q:   How Many Twitter Accounts
          Do You Manage?
Broadcaster   Converser   Connector
Leveraging Social Media For Increased Student Engagement
Broadcaster   Converser   Connector
Leveraging Social Media For Increased Student Engagement
Broadcaster   Converser   Connector
Leveraging Social Media For Increased Student Engagement
#MaristMonday
Ed Cabellon
Bridgewater State University




      @EdCabellon
Professional Development
         #SAchat
Recommendations
Recommendations
• Be Human / Add a Face
Recommendations
• Be Human / Add a Face

• Engage Your Audience (@, #, RT, #FF)
Recommendations
• Be Human / Add a Face

• Engage Your Audience (@, #, RT, #FF)

• Experiment
Limitations
Limitations
• Facilitating Relationships
Limitations
• Facilitating Relationships

• Individual Analytics
Limitations
• Facilitating Relationships

• Individual Analytics

• Top Down Control
Limitations
• Facilitating Relationships

• Individual Analytics

• Top Down Control

• Relevancy
QUESTIONS?
  thoughts?
   feelings?
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
http://donnyjenkins.wordpress.com
Recommendations
Recommendations
• Support Students Setting Up Blogs
Recommendations
• Support Students Setting Up Blogs

• Display Blogs (so they can nd each other)
Leveraging Social Media For Increased Student Engagement
Recommendations
• Support Students Setting Up Blogs

• Display Blogs (so they can nd each other)
Recommendations
• Support Students Setting Up Blogs

• Display Blogs (so they can nd each other)

• Promote The Best Ones
Recommendations
• Support Students Setting Up Blogs

• Display Blogs (so they can nd each other)

• Promote The Best Ones

• Give Them Their Content
Limitations
Limitations
• Facilitating Relationships
Limitations
• Facilitating Relationships

• Individual Analytics
Limitations
• Facilitating Relationships

• Individual Analytics

• Technical Coordination
Limitations
• Facilitating Relationships

• Individual Analytics

• Technical Coordination

• Relevancy
Broadcaster   Converser   Connector
Current Student Engagement Level




                40%
                 max



*NSSE 2005
Student Apathy is a Huge Problem
                                                meh   .




                               60%
                               uninvolved




*NSSE 2005
Tinto, Astin, and Barefoot Agree



  Beyond financial concerns,
          the #1 reason
        30% of students
drop out within their first year is
       because they don’t                          Second Ye
                                      Ahh!
                                                               ar
     get socially integrated
      into the institution.




                                             First Year
There is Massive Social Integration Online
But it’s Hard to Coordinate & Measure
                                                       Excited            Let’s Play
                                                       About               Soccer
                                                     Graduation!


                                                                        Adams
                                                                         Hall
                                  Meetup
                               in the Quad?


                                                                          Official Class of 2013




                                                                                          Anyone in
                                                                                          Chem101?
                             We Love
   I’m new.                   Pugs            My Life In
                                               College
    Anyone                                                           The
in my class into                                                   Accafellas
    comics?                                                         Music
tom@redroverhq.com
www.redroverhq.com

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Leveraging Social Media For Increased Student Engagement