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CAMPAIGNSTATS BESTNEWBRAND CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED HUNDREDS 193,000+ reddit Brands of the Year 2014

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CAMPAIGNSTATS
BESTNEWBRAND
CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED
HUNDREDS
193,000+
WEBBY
As part of Marriott’s “Get Teleported” campaign this year, Marriott chose reddit as their platform of
choice to reward a very-deserving user with a Teleportation Party and a free vacation for them and a
friend. Users were challenged to submit “Why their community is the best” as an entry to the
contest. Hundreds of submissions poured in, the top 10 were put to a vote (on reddit), and the winner
received everything promised. Play on Marriott, play on.
CLICKSDRIVEN
OF BRAND/USER
INTERACTIONS
NOMINEE

Publicada em: Marketing

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